186 statistics you can quote

186 of 186 figures

• 900 millionpeople used ChatGPT each week, and 50 million paid for it, OpenAI said alongside its funding announcement How many people use ChatGPT, Gemini, Perplexity, Copilot and ClaudeTechCrunch, 27 Feb 2026
• 800 millionweekly ChatGPT users was the figure Sam Altman gave on stage at OpenAI DevDay (CEO statement at an event) How many people use ChatGPT, Gemini, Perplexity, Copilot and ClaudeTechCrunch, 6 Oct 2025
• 950 millionmonthly active users for the Gemini app, Sundar Pichai said on Alphabet's Q2 2026 earnings call How many people use ChatGPT, Gemini, Perplexity, Copilot and ClaudeGoogle, 22 Jul 2026
• 780 millionqueries ran through Perplexity in May 2025, CEO Aravind Srinivas said at Bloomberg's Tech Summit (CEO statement at an event) How many people use ChatGPT, Gemini, Perplexity, Copilot and ClaudeTechCrunch, 5 Jun 2025
• 15 millionpaid Microsoft 365 Copilot seats, Satya Nadella said on Microsoft's January 2026 earnings call How many people use ChatGPT, Gemini, Perplexity, Copilot and ClaudeTechCrunch, 29 Jan 2026
• 2.66 millionUS desktop unique visitors used Claude in March 2026, up 130.1% from February. ChatGPT had 33.86 million How many people use ChatGPT, Gemini, Perplexity, Copilot and ClaudeComscore, 26 May 2026
• 34%of US adults have used ChatGPT, rising to 58% of adults under 30, in a survey fielded February to March 2025 How many people use ChatGPT, Gemini, Perplexity, Copilot and ClaudePew Research Center, 25 Jun 2025
• 28%of employed US adults use ChatGPT for work, up 20 points in two years How many people use ChatGPT, Gemini, Perplexity, Copilot and ClaudePew Research Center, 25 Jun 2025
• 9.5 billionaverage monthly web visits went to generative AI sites worldwide from June 2025 to May 2026, up 70% year over year How many people use ChatGPT, Gemini, Perplexity, Copilot and ClaudeSimilarweb, 29 Jul 2026
• 2 billionmonthly users saw AI Overviews, available in 200 countries and territories, Pichai said on the Q2 2025 earnings call Google AI Overviews and AI Mode reachTechCrunch, 23 Jul 2025
• Over 1 billionmonthly active users for AI Mode, up from over 100 million in the US and India in July 2025 Google AI Overviews and AI Mode reachGoogle, 22 Jul 2026
• 18%of 68,879 Google searches made by 900 US adults in March 2025 produced an AI summary Google AI Overviews and AI Mode reachPew Research Center, 22 Jul 2025
• 53%of searches of 10 or more words produced an AI summary, against 8% of one or two word searches Google AI Overviews and AI Mode reachPew Research Center, 22 Jul 2025
• 24.61%of keywords in Semrush's 10 million keyword set triggered an AI Overview in July 2025, up from 6.49% in January Google AI Overviews and AI Mode reachSemrush, 15 Dec 2025
• 15.69%of those keywords showed an AI Overview in November 2025, after the summer peak Google AI Overviews and AI Mode reachSemrush, 15 Dec 2025
• 8%of visits with an AI summary led to a click on a traditional result, against 15% of visits without one What AI answers do to clicksPew Research Center, 22 Jul 2025
• 1%of visits to pages with an AI summary included a click on a link inside the summary What AI answers do to clicksPew Research Center, 22 Jul 2025
• 26%of visits to pages with an AI summary ended the browsing session, against 16% without one What AI answers do to clicksPew Research Center, 22 Jul 2025
• 58%lower click-through rate for the top-ranking page when an AI Overview appears, across 300,000 keywords compared between December 2023 and December 2025 What AI answers do to clicksAhrefs, 4 Feb 2026
• 61%drop in organic CTR and 68% drop in paid CTR on AI Overview queries from June 2024 to September 2025, across 3,119 terms What AI answers do to clicksSeer Interactive, 4 Nov 2025
• 35%more organic clicks and 91% more paid clicks went to brands cited in an AI Overview than to brands not cited. Seer calls this a correlation What AI answers do to clicksSeer Interactive, 4 Nov 2025
• Nearly 69%of news searches ended without a click to a news site by May 2025, up from 56% when AI Overviews launched in May 2024, per Similarweb What AI answers do to clicksTechCrunch, 2 Jul 2025
• 47.9%of ChatGPT's top 10 cited sources were Wikipedia, in Profound's study of 680 million citations from August 2024 to June 2025 Which sources AI answers citeProfound, 5 Jun 2025
• 46.7%of Perplexity's top 10 cited sources were Reddit Which sources AI answers citeProfound, 5 Jun 2025
• 21.0%of Google AI Overviews' top 10 cited sources were Reddit, and 18.8% were YouTube Which sources AI answers citeProfound, 5 Jun 2025
• 22.9%of US AI Overview citations among the top 50 cited domains went to YouTube in September 2026, ahead of Reddit at 18.5% and Facebook at 10.1% Which sources AI answers citeAhrefs, updated 2 Sep 2026
• 54.5%of AI Overview citations came from pages that also rank organically in September 2025, up from 32.3% in May 2024 Which sources AI answers citeBrightEdge, 18 Sep 2025
• 71.0%of AI Overview citations in B2B tech overlapped with organic rankings in September 2025 Which sources AI answers citeBrightEdge, 18 Sep 2025
• 6%of sources in Google AI summaries were .gov sites, against 2% in standard results Which sources AI answers citePew Research Center, 22 Jul 2025
• 51%of B2B software buyers start research in an AI chatbot more often than in Google, up from 29% a year earlier. G2 surveyed 1,076 buyers in March 2026 B2B buyers and AI researchG2, 15 Apr 2026
• 69%of those buyers chose a different vendor than planned because a chatbot recommended it B2B buyers and AI researchG2, 15 Apr 2026
• 63%of B2B software research done in chatbots happens in ChatGPT B2B buyers and AI researchDemand Gen Report, 4 May 2026
• 94%of B2B buyers use large language models in their buying process B2B buyers and AI research6sense, Nov 2025
• 61%of the way through the buying journey is when buyers first contact a seller, down from about 69% in 2024 B2B buyers and AI research6sense, Nov 2025
• 45%of B2B buyers used GenAI during a recent purchase, mainly to gather vendor and product information. Gartner surveyed 645 buyers in August and September 2025 B2B buyers and AI researchGartner, 20 May 2026
• 51%of buyers in the same survey said they are more likely to meet misleading information from GenAI, against 49% from a sales rep B2B buyers and AI researchGartner, 20 May 2026
• 693.4%year-over-year growth in traffic from generative AI tools to US retail sites from 1 November to 31 December 2025 Referral traffic from AIAdobe, 7 Jan 2026
• 31%higher conversion for AI referrals than for other traffic sources over the 2025 holiday season Referral traffic from AIAdobe, 12 Jan 2026
• 120%growth in AI-driven traffic to tech and software sites in the 2025 holiday season, against 539% for travel Referral traffic from AIAdobe, 12 Jan 2026
• 0.25%of an average site's total traffic came from AI, and ChatGPT sent more than 80% of it, across 81,947 websites Referral traffic from AIAhrefs, 26 Jun 2025
• More than 25 millionChatGPT referrals reached news sites in 2025, up from just under 1 million from January to May 2024, per Similarweb Referral traffic from AITechCrunch, 2 Jul 2025
• 25%drop in traditional search engine volume by 2026, with search marketing losing share to AI chatbots (forecast) ForecastsGartner, 19 Feb 2024
• 50%or more decline in brands' organic search traffic by 2028 as consumers adopt generative AI search (forecast) ForecastsGartner, 14 Dec 2023
• 90%of B2B buying will be AI agent intermediated by 2028, pushing over $15 trillion of B2B spend through AI agent exchanges (forecast) ForecastsGartner, 14 Nov 2025
• 78%of employees trust "my employer," the highest score of any institution in the 2026 survey Trust in CEOs and executivesEdelman, January 2026
• 64%of the general population trust business, 14 points below trust in their own employer Trust in CEOs and executivesEdelman, January 2026
• 66%of respondents trust "my CEO" to do what is right Trust in CEOs and executivesEdelman Trust Barometer CEO Insights, April 2026
• 54%trust CEOs in general to do what is right, 12 points below trust in their own CEO Trust in CEOs and executivesEdelman Trust Barometer CEO Insights, April 2026
• 73%say CEOs are obligated to bridge divides and help build trust Trust in CEOs and executivesEdelman Trust Barometer CEO Insights, April 2026
• 44%say CEOs are doing well at bridging divides, a gap of 29 points against expectations Trust in CEOs and executivesEdelman Trust Barometer CEO Insights, April 2026
• Nearly 7 in 10respondents fear institutional leaders are deliberately misleading the public Trust in CEOs and executivesEdelman, January 2026
• 95%of hidden buyers say strong thought leadership makes them more receptive to sales and marketing outreach Thought leadership and B2B buying decisionsEdelman, June 2025
• 71%of hidden buyers say they have little or no interaction with sales teams Thought leadership and B2B buying decisionsEdelman, June 2025
• 71%of hidden buyers say thought leadership is more effective than traditional marketing or sales materials Thought leadership and B2B buying decisionsEdelman, June 2025
• 64%of hidden buyers trust thought leadership more than product sheets or brochures when assessing a supplier's capabilities Thought leadership and B2B buying decisionsEdelman, June 2025
• 63%of hidden buyers spend more than an hour per week consuming thought leadership Thought leadership and B2B buying decisionsEdelman, June 2025
• 79%of hidden buyers say they are more likely to advocate for a proposal during an RFP if the vendor publishes quality thought leadership Thought leadership and B2B buying decisionsEdelman, June 2025
• 35%of hidden buyers say a senior executive has encouraged them to consider a vendor Thought leadership and B2B buying decisionsEdelman, June 2025
• 73%of decision-makers say an organization's thought leadership is a more trustworthy basis for judging its capabilities than its marketing materials Thought leadership and B2B buying decisionsEdelman-LinkedIn, February 2024
• 86%of decision-makers say they are moderately or very likely to invite a firm that produces consistently high-quality thought leadership into an RFP process Thought leadership and B2B buying decisionsEdelman-LinkedIn, February 2024
• 60%say good thought leadership makes them willing to pay a premium to work with that organization Thought leadership and B2B buying decisionsEdelman-LinkedIn, February 2024
• 73%of employees and 86% of financial readers rated it somewhat or very important for business leaders to use social media to communicate about their companies Executive social media presenceFortune reporting Brunswick, May 2022
• 4 to 1is the ratio by which employees would rather work for a CEO who uses social media than one who does not, all else equal Executive social media presenceFortune reporting Brunswick, May 2022
• 3 to 1was the US ratio for the same preference, up from 2 to 1 in 2019 Executive social media presenceFortune reporting Brunswick, May 2022
• 60%of employees considering joining a company say they will research the CEO's social media accounts Executive social media presenceBrunswick, January 2021
• 9 to 1is the margin by which financial readers trust a CEO who uses social media as part of their work over one who does not Executive social media presenceBrunswick, January 2021
• 61%of the way through the buying journey is when buyers first contact a seller, down from 69% in earlier editions The B2B buying journey6sense, November 2025
• 95%of the time, the winning vendor was already on the buyer's Day One shortlist, up from 85% The B2B buying journey6sense, November 2025
• 79%of first contacts are initiated by the buyer rather than the seller The B2B buying journey6sense, November 2025
• 10.1 monthswas the average B2B buying cycle in 2025, down from 11.3 months in 2024 The B2B buying journey6sense, November 2025
• 61%of B2B buyers prefer an overall rep-free buying experience The B2B buying journeyGartner, June 2025
• 73%of B2B buyers actively avoid suppliers who send irrelevant outreach The B2B buying journeyGartner, June 2025
• 13internal stakeholders and 9 external influencers are involved in a typical business buying decision The B2B buying journeyForrester, January 2026
• 1.3 billion+members are on LinkedIn, according to the company's own statistics page LinkedIn reach and employee advocacyLinkedIn, 2026
• About 12xis how much larger employees' combined networks are than a company's own LinkedIn following, according to LinkedIn data LinkedIn reach and employee advocacySocial Media Today reporting LinkedIn, February 2026
• Nearly 6 in 10buyers say they discover new brands through creator content LinkedIn reach and employee advocacySocial Media Today reporting LinkedIn, February 2026
• 77%of B2B marketing leaders say buyers still rely on their networks to vet brands, in a Censuswide survey for LinkedIn across 14 markets LinkedIn reach and employee advocacyMediaweek reporting LinkedIn, September 2025
• 36.3%of new startups had a solo founder in the first half of 2025, up from 23.7% in 2019 Founder-led sales and early-stage GTMCarta, December 2025
• 30%of startups founded in 2024 were solo-led, but they received 14.7% of cash raised in priced equity rounds that year Founder-led sales and early-stage GTMCarta, December 2025
• 75%of B2B buyers in the survey said they personally knew sellers Founder-led sales and early-stage GTM6sense, November 2025
• 85%of buyers had prior experience with the vendor that won the deal Founder-led sales and early-stage GTM6sense, November 2025
• 58%was average account executive quota attainment at software companies in 2025 year to date, compared with 59% in 2024 Founder-led sales and early-stage GTMICONIQ, 2025
• 29%of thought leadership producers can link sales leads back to specific pieces of content Content measurement and pipeline attributionEdelman-LinkedIn, February 2024
• 42%of producers measure effectiveness by website and social media traffic Content measurement and pipeline attributionEdelman-LinkedIn, February 2024
• 19%of producers say they have no process for measuring effectiveness at all Content measurement and pipeline attributionEdelman-LinkedIn, February 2024
• 30%of producers say their organization does not know how to use thought leadership as a sales or marketing tool Content measurement and pipeline attributionEdelman-LinkedIn, February 2024
• 53%of more than 125 US-focused B2B marketing leaders surveyed by Factors.ai use LinkedIn Thought Leader Ads to amplify organic posts Content measurement and pipeline attributionFactors.ai, August 2026
• 81.2%of 5,000 public long-form LinkedIn posts sampled in July 2026 were classified as likely AI-generated, up from roughly half in late 2024 AI content and authenticityOriginality.ai, July 2026
• 94%of B2B buyers used large language models during their buying process AI content and authenticity6sense, November 2025
• 67%want future business leaders who speak directly without editing, against 33% who prefer words reviewed and edited by staff AI content and authenticityEdelman Trust Barometer CEO Insights, April 2026
• 37%name the growing use of generative AI platforms as a key shaper of their trust over the past five years AI content and authenticityEdelman, January 2026
• 81%of marketing leaders say authentic voices matter more than ever AI content and authenticityMediaweek reporting LinkedIn, September 2025
• 1.3 billion+LinkedIn says it has more than 1.3 billion members Users and growthLinkedIn, Apr 2026
• 5 yearsGlobal membership grew at a double-digit rate for the fifth consecutive year, according to LinkedIn's fiscal 2026 results Users and growthLinkedIn, Jul 2026
• 430 million+Europe, the Middle East and Africa is LinkedIn's largest region, ahead of Asia Pacific (410 million+), North America (290 million+) and South and Central America (226 million+) Users and growthLinkedIn About page, accessed Oct 2026
• 30%Share of US adults who say they ever use LinkedIn, in a Pew survey fielded from May to September 2023 Users and growthPew Research Center, Jan 2024
• 53%Share of US adults with at least a bachelor's degree who use LinkedIn, compared with 10% of those with a high school education or less Users and growthPew Research Center, Jan 2024
• 100 million+Members who have added at least one verification to their profile Users and growthTechCrunch, Dec 2025
• $19.8 billionLinkedIn's full-year revenue for Microsoft's fiscal 2026, which ended on 30 June 2026 Revenue and PremiumLinkedIn, Jul 2026
• $5.19 billionLinkedIn's revenue in the April to June 2026 quarter, up 12%, or 10% in constant currency Revenue and PremiumStaffing Industry Analysts, Jul 2026
• $2 billionPremium subscriptions passed $2 billion in annual revenue for the first time in the quarter to December 2024 Revenue and PremiumLinkedIn, Jan 2025
• $450 millionAnnual revenue run rate passed by LinkedIn's agentic hiring products Revenue and PremiumLinkedIn, Apr 2026
• 20,000+Companies whose recruiters use LinkedIn's AI-powered hiring tools, with seats up 140% quarter over quarter Revenue and PremiumLinkedIn, Jul 2026
• 10%Year-over-year growth in time spent on content Content and reachLinkedIn, Jul 2026
• 24%Increase in knowledge-oriented posts, in the same results Content and reachLinkedIn, Jul 2026
• 18%Increase in time spent reading comments Content and reachLinkedIn, Jul 2026
• 24%Year-over-year growth in comments reported in October 2025 Content and reachLinkedIn, Oct 2025
• Up to 60%More profile views for verified members, with around 50% more interaction on their posts, according to LinkedIn's own figures Content and reachTechCrunch, Dec 2025
• 73%Decision-makers who say an organization's thought leadership is a more trustworthy basis for judging its capabilities than its marketing materials. Survey of 3,484 executives B2B marketing and buyingEdelman and LinkedIn, Feb 2024
• 86%Decision-makers moderately or very likely to invite an organization that consistently produces high-quality thought leadership into an RFP B2B marketing and buyingEdelman and LinkedIn, Feb 2024
• 63%Hidden buyers who spend more than an hour a week on thought leadership, close to the 64% of target buyers B2B marketing and buyingDemand Gen Report on Edelman and LinkedIn, Jul 2025
• 95%Buyers who chose a winner from their day-one shortlist of vendors, up from 85% a year earlier. Nearly 4,000 respondents B2B marketing and buying6sense, 2025
• 61%Point in the buying journey at which buyers first contact a seller, down from 69% B2B marketing and buying6sense, 2025
• 69%B2B buyers who prefer to validate AI-generated insights with sales reps. Survey of 645 buyers B2B marketing and buyingGartner, May 2026
• 94%B2B marketers who agree that building trust is key to B2B success, in LinkedIn's survey of 1,500 marketers B2B marketing and buyingSearch Engine Journal, Jul 2025
• 36%Year-over-year growth in time spent watching video on LinkedIn Video, creators and newslettersLinkedIn, Apr 2025
• 20%+Growth in video uploads reported in July 2025 Video, creators and newslettersLinkedIn, Jul 2025
• 68%Increase in video posts from CEOs over the two years to June 2026, according to LinkedIn Video, creators and newslettersReuters via MarketScreener, Jun 2026
• 78%B2B marketers who use video in their marketing Video, creators and newslettersSearch Engine Journal, Jul 2025
• 81%B2B CMOs who believe video speeds up sales cycles compared with other formats. YouGov survey of 1,299 marketers for LinkedIn Video, creators and newslettersLinkedIn, Mar 2026
• 82%B2B marketers working with creators who say influencer campaigns are essential to deliver measurable ROI Video, creators and newslettersLinkedIn, Mar 2026
• 184,000+Newsletters on LinkedIn, with newsletter engagement up 47% since 2023, according to LinkedIn Video, creators and newslettersMediaPost, Aug 2024
• 81.2%Public LinkedIn posts of 100+ words from July 2026 classified as likely AI, in a 5,000-post sample by detector vendor Originality.ai AI-written content and policyOriginality.ai, Jul 2026
• 54%The same company's estimate for 8,795 long-form posts published between January 2018 and October 2024 AI-written content and policyThe Register, Nov 2024
• 94%How often LinkedIn says its initial testing correctly identifies generic content, which it says is less likely to be distributed beyond a member's immediate network AI-written content and policyLinkedIn, May 2026
• 3 November 2025Date LinkedIn began using member data to train generative AI by default in the UK, EU, EEA, Switzerland, Canada and Hong Kong, with an opt-out AI-written content and policyTechRadar, Sep 2025
• 6.2%Average drop in readers' evaluations when told AI was involved in the writing, across 16 experiments with 27,000 participants AI-written content and policyMichigan Ross, Jan 2026
• 16%Year-over-year growth in LinkedIn Marketing Solutions revenue in the April to June 2026 quarter AdsLinkedIn, Jul 2026
• Nearly 30%Year-over-year growth in paid video on LinkedIn AdsLinkedIn, Apr 2026
• $9.7 billionWARC's forecast for LinkedIn's 2026 ad revenue, after a forecast $8.2 billion in 2025 AdsStoryboard18, Oct 2025
• 91.4%Share of the eligible US advertising audience LinkedIn reaches, per third-party data cited by WARC AdsMarketingProfs, Nov 2025
• 121%LinkedIn's return on ad spend in attribution vendor Dreamdata's 2026 benchmarks, against 67% for Google Search and 51% for Meta AdsDemand Gen Report, Mar 2026
• 5.6%Clickthrough rate of Snowflake's Thought Leader Ads for its 2024 Data Cloud Summit, 2.7 times its Single Image Ads AdsLinkedIn customer story, undated
• 160 million+LinkedIn users in India India and regional dataTechCrunch, Dec 2025
• 50%+Growth in LinkedIn's India membership over two years India and regional dataStoryboard18, Sep 2025
• 60%Rise in immersive video uploads in India, the highest of any country India and regional dataStoryboard18, Sep 2025
• About 80%Growth in profile verification adoption in India over 12 months, making it LinkedIn's fastest-growing verification market India and regional dataTechCrunch, Dec 2025
• 84%Professionals in India who feel unprepared to find a new job in 2026, in LinkedIn research run by Censuswide in November 2025 India and regional dataPeople Matters, Jan 2026
• 94%Professionals in India who plan to use AI in their job search India and regional dataPeople Matters, Jan 2026
• 130.3 milliondaily active uniques visited Reddit on average in Q2 2026, up 18% from 110.4 million a year earlier Users and engagementReddit Q2 2026 earnings release, 30 Jul 2026
• 514.6 millionweekly active uniques used Reddit in Q2 2026, up 24% year over year Users and engagementReddit Q2 2026 earnings release, 30 Jul 2026
• 77.7 millionof those daily users were logged out in Q2 2026, up 27%, while logged-in daily users grew 7% to 52.6 million Users and engagementReddit Q2 2026 earnings release, 30 Jul 2026
• 53.2 milliondaily active uniques came from the US in Q2 2026, up 6% year over year Users and engagementReddit Q2 2026 earnings release, 30 Jul 2026
• Over 80 millionpeople searched directly on Reddit every week in Q4 2025, up from 60 million a year earlier Users and engagementReddit Q4 2025 shareholder letter, 5 Feb 2026
• 6 millionweekly active uniques used Reddit Answers, its AI search tool, in Q2 2025, five times the prior quarter Users and engagementReddit Q2 2025 shareholder letter, SEC, 31 Jul 2025
• More than 26 billionposts and comments sit on Reddit, according to the company's Q2 2026 shareholder letter Users and engagementReddit Q2 2026 shareholder letter, SEC, 30 Jul 2026
• $2.2 billionin revenue in 2025, up 69%, with net income of $530 million Revenue and advertisingReddit Q4 2025 earnings release, Business Wire, 5 Feb 2026
• $805 millionin revenue in Q2 2026, up 61% year over year Revenue and advertisingReddit Q2 2026 earnings release, 30 Jul 2026
• $762 millionof Q2 2026 revenue came from advertising, up 64% Revenue and advertisingReddit Q2 2026 earnings release, 30 Jul 2026
• $11.85was Reddit's average revenue per US user in Q2 2026, up 51%, against $2.26 per international user Revenue and advertisingReddit Q2 2026 earnings release, 30 Jul 2026
• $860 million to $870 millionis Reddit's revenue guidance for Q3 2026 Revenue and advertisingReddit Q2 2026 earnings release, 30 Jul 2026
• More than 75%was the year-over-year growth in Reddit's active advertisers in Q3 2025, as reported from the earnings call Revenue and advertisingPPC Land, 3 Nov 2025
• 77.1 millioninternational daily active uniques used Reddit in Q2 2026, up 28% year over year International growth and machine translationReddit Q2 2026 earnings release, 30 Jul 2026
• 84%was the year-over-year growth in international revenue in Q2 2026, to $167 million International growth and machine translationReddit Q2 2026 earnings release, 30 Jul 2026
• 8 languageshad machine translation in Q4 2024: French, Spanish, Italian, Portuguese, German, Swedish, Dutch and Filipino International growth and machine translationReddit Q4 2024 shareholder letter, SEC, 12 Feb 2025
• 40% to 50%of Reddit's international user growth in Q4 2024 came from machine translation International growth and machine translationReddit Q4 2024 shareholder letter, SEC, 12 Feb 2025
• 4thwas reddit.com's rank by Sistrix visibility in US Google search, and 5th in the UK, on data updated 28 July 2026 Google search visibilitySistrix, updated 4 Sep 2026
• October 2025was the peak of Reddit's Sistrix visibility, which Sistrix now labels a "strong negative" trend Google search visibilitySistrix, updated 4 Sep 2026
• 54%of reddit.com's ranking US keywords show an AI Overview, against 46% in the UK, per Sistrix data from 29 July 2026 Google search visibilitySistrix, updated 4 Sep 2026
• 68th to 5thwas Reddit's climb in Sistrix's US domain ranking between July 2023 and July 2024, as its index rose from 95.1 to 1,370 Google search visibilityAmsive, 31 Jul 2024
• 346 millionmonthly visitors reached Reddit in April 2024, up from 132 million in August 2023, by Semrush data Google search visibilityAdweek, 12 Aug 2024
• 7thwas reddit.com's position among the most visited websites worldwide in September 2026 Google search visibilitySimilarweb, updated 1 Oct 2026
• 18.5%of citations among Google AI Overviews' top 50 domains went to Reddit, ranking it 2nd, across 830,641 distinct Reddit pages AI citationsAhrefs, updated 2 Sep 2026
• 46.7%of citations among Perplexity's top 10 sources went to Reddit, against 21.0% for AI Overviews and 11.3% for ChatGPT, in 680 million citations from August 2024 to June 2025 AI citationsProfound, updated Aug 2025
• 11.97%of US ChatGPT citations went to Reddit in January and February 2026, ranking it 2nd; in Google AI Mode it ranked 4th with 4.19% AI citationsSimilarweb, 14 Apr 2026
• About 60%of ChatGPT responses cited Reddit in early August 2025, before the share fell to about 10% by mid-September, across 230,000 tracked prompts AI citationsSemrush, 10 Nov 2025
• 80%of 248,000 Reddit posts cited by AI tools had fewer than 20 upvotes, and the median cited post ran about 80 words AI citationsSemrush, 10 Nov 2025
• $203.0 millionwas the aggregate value of Reddit's data licensing contracts signed by January 2024, with terms of two to three years, per its IPO filing Data licensing dealsTechCrunch, 22 Feb 2024
• $66.4 millionwas the minimum revenue Reddit expected to recognize from those contracts in 2024 Data licensing dealsTechCrunch, 22 Feb 2024
• About $60 million a yearis the value of Google's Reddit content deal, according to a source quoted by Reuters Data licensing dealsNieman Lab citing Reuters, 22 Feb 2024
• 16 May 2024is when OpenAI announced access to Reddit's Data API to bring Reddit content into ChatGPT Data licensing dealsOpenAI, 16 May 2024
• $140 millionin "other revenue," the line outside advertising, was reported for 2025 Data licensing dealsReddit Q4 2025 earnings release, Business Wire, 5 Feb 2026
• $120.6 millionin remaining performance obligations, "primarily of long-term content licensing contracts," stood on Reddit's books at 31 March 2026 Data licensing dealsReddit 10-Q, SEC, quarter ended 31 Mar 2026
• 100,000+active communities exist on Reddit, per its Q4 2025 shareholder letter Communities and moderationReddit Q4 2025 shareholder letter, 5 Feb 2026
• 2.2 billionposts and comments were created from July to December 2025, and 154,198,211 were removed by mods, admins or their authors Communities and moderationReddit, r/RedditSafety, 29 Apr 2026
• 68.6%of moderator removals in July to December 2025 were handled by automated systems such as AutoModerator Communities and moderationReddit, r/RedditSafety, 29 Apr 2026
• 54%of admin removals in July to December 2025 were for spam Communities and moderationReddit, r/RedditSafety, 29 Apr 2026
• 2.66%of nearly 6 billion pieces of content shared from January to June 2025 was removed by mods and admins Communities and moderationReddit, r/RedditSafety, 9 Oct 2025
• 96.5%of non-spam community bans in January to June 2025 happened because the communities were unmoderated Communities and moderationReddit, r/RedditSafety, 9 Oct 2025
• 23 millionspam views are blocked daily before reaching a user, Reddit said in Q2 2026 Communities and moderationReddit Q2 2026 shareholder letter, SEC, 30 Jul 2026
• 23%of 1,202 US business decision-makers had used Reddit to research purchases, and 32% of software buyers had, in a survey fielded from December 2025 to January 2026 B2B and brand usageSurveyMonkey, 10 Mar 2026
• 77%of those Reddit users went there for reviews and testimonials, 45% for pricing and 42% for capabilities B2B and brand usageSurveyMonkey, 10 Mar 2026
• 83%of the decision-makers researched on their own before speaking to sales, and 73% trusted peer insights more than vendor websites B2B and brand usageSurveyMonkey, 10 Mar 2026
• 50%of US shoppers verify AI product recommendations on Reddit, in a Reddit survey run by Attest in May 2026 among 13,956 US and 6,485 UK adults B2B and brand usagePPC Land, 22 Jun 2026
• 60%of US respondents in that survey trust Reddit to verify AI recommendations, against 53% who trust family or friends B2B and brand usagePPC Land, 22 Jun 2026
• 58%of Redditors said a brand replying directly to a customer question in a thread raised their trust, in Reddit and WPP surveys of more than 13,000 users B2B and brand usageMarketing Dive, 18 Jun 2026