Reddit for B2B and brands: 2026 statistics

• 23%

  of 1,202 US business decision-makers had used Reddit to research purchases, and 32% of software buyers had, in a survey fielded from December 2025 to January 2026

  SurveyMonkey, 10 Mar 2026Copy citationEmbed

• 77%

  of those Reddit users went there for reviews and testimonials, 45% for pricing and 42% for capabilities

  SurveyMonkey, 10 Mar 2026Copy citationEmbed

• 83%

  of the decision-makers researched on their own before speaking to sales, and 73% trusted peer insights more than vendor websites

  SurveyMonkey, 10 Mar 2026Copy citationEmbed

• 50%

  of US shoppers verify AI product recommendations on Reddit, in a Reddit survey run by Attest in May 2026 among 13,956 US and 6,485 UK adults

  PPC Land, 22 Jun 2026Copy citationEmbed

• 60%

  of US respondents in that survey trust Reddit to verify AI recommendations, against 53% who trust family or friends

  PPC Land, 22 Jun 2026Copy citationEmbed

• 58%

  of Redditors said a brand replying directly to a customer question in a thread raised their trust, in Reddit and WPP surveys of more than 13,000 users

  Marketing Dive, 18 Jun 2026Copy citationEmbed

These figures come from Reddit Statistics 2026: Users, Search, AI Citations and Ads, which puts them in context.