Reddit Statistics 2026: Users, Search, AI Citations and Ads

Reddit averaged 130.3 million daily active uniques in Q2 2026, up 18% year over year, according to its earnings release of 30 July 2026. Sistrix data from 28 July 2026 ranks reddit.com as the 4th most visible domain in US Google search. Ahrefs data updated on 2 September 2026 puts Reddit 2nd among domains cited by Google AI Overviews, with an 18.5% share of top-50 citations.

#Key numbers

#Users and engagement

• 130.3 million daily active uniques visited Reddit on average in Q2 2026, up 18% from 110.4 million a year earlier (Reddit Q2 2026 earnings release, 30 Jul 2026).
• 514.6 million weekly active uniques used Reddit in Q2 2026, up 24% year over year (Reddit Q2 2026 earnings release, 30 Jul 2026).
• 77.7 million of those daily users were logged out in Q2 2026, up 27%, while logged-in daily users grew 7% to 52.6 million (Reddit Q2 2026 earnings release, 30 Jul 2026).
• 53.2 million daily active uniques came from the US in Q2 2026, up 6% year over year (Reddit Q2 2026 earnings release, 30 Jul 2026).
• Over 80 million people searched directly on Reddit every week in Q4 2025, up from 60 million a year earlier (Reddit Q4 2025 shareholder letter, 5 Feb 2026).
• 6 million weekly active uniques used Reddit Answers, its AI search tool, in Q2 2025, five times the prior quarter (Reddit Q2 2025 shareholder letter, SEC, 31 Jul 2025).
• More than 26 billion posts and comments sit on Reddit, according to the company's Q2 2026 shareholder letter (Reddit Q2 2026 shareholder letter, SEC, 30 Jul 2026).

#Revenue and advertising

• $2.2 billion in revenue in 2025, up 69%, with net income of $530 million (Reddit Q4 2025 earnings release, Business Wire, 5 Feb 2026).
• $805 million in revenue in Q2 2026, up 61% year over year (Reddit Q2 2026 earnings release, 30 Jul 2026).
• $762 million of Q2 2026 revenue came from advertising, up 64% (Reddit Q2 2026 earnings release, 30 Jul 2026).
• $11.85 was Reddit's average revenue per US user in Q2 2026, up 51%, against $2.26 per international user (Reddit Q2 2026 earnings release, 30 Jul 2026).
• $860 million to $870 million is Reddit's revenue guidance for Q3 2026 (Reddit Q2 2026 earnings release, 30 Jul 2026).
• More than 75% was the year-over-year growth in Reddit's active advertisers in Q3 2025, as reported from the earnings call (PPC Land, 3 Nov 2025).

#International growth and machine translation

• 77.1 million international daily active uniques used Reddit in Q2 2026, up 28% year over year (Reddit Q2 2026 earnings release, 30 Jul 2026).
• 84% was the year-over-year growth in international revenue in Q2 2026, to $167 million (Reddit Q2 2026 earnings release, 30 Jul 2026).
• 8 languages had machine translation in Q4 2024: French, Spanish, Italian, Portuguese, German, Swedish, Dutch and Filipino (Reddit Q4 2024 shareholder letter, SEC, 12 Feb 2025).
• 40% to 50% of Reddit's international user growth in Q4 2024 came from machine translation (Reddit Q4 2024 shareholder letter, SEC, 12 Feb 2025).
• 35 languages were covered by machine translation in Q4 2025, up from 23 in Q2 2025 (Reddit Q4 2025 shareholder letter, 5 Feb 2026; Reddit Q2 2025 shareholder letter, SEC, 31 Jul 2025).

#Google search visibility

• 4th was reddit.com's rank by Sistrix visibility in US Google search, and 5th in the UK, on data updated 28 July 2026 (Sistrix, updated 4 Sep 2026).
• October 2025 was the peak of Reddit's Sistrix visibility, which Sistrix now labels a "strong negative" trend (Sistrix, updated 4 Sep 2026).
• 54% of reddit.com's ranking US keywords show an AI Overview, against 46% in the UK, per Sistrix data from 29 July 2026 (Sistrix, updated 4 Sep 2026).
• 68th to 5th was Reddit's climb in Sistrix's US domain ranking between July 2023 and July 2024, as its index rose from 95.1 to 1,370 (Amsive, 31 Jul 2024).
• 346 million monthly visitors reached Reddit in April 2024, up from 132 million in August 2023, by Semrush data (Adweek, 12 Aug 2024).
• 7th was reddit.com's position among the most visited websites worldwide in September 2026 (Similarweb, updated 1 Oct 2026).

#AI citations

• 18.5% of citations among Google AI Overviews' top 50 domains went to Reddit, ranking it 2nd, across 830,641 distinct Reddit pages (Ahrefs, updated 2 Sep 2026).
• 46.7% of citations among Perplexity's top 10 sources went to Reddit, against 21.0% for AI Overviews and 11.3% for ChatGPT, in 680 million citations from August 2024 to June 2025 (Profound, updated Aug 2025).
• 11.97% of US ChatGPT citations went to Reddit in January and February 2026, ranking it 2nd; in Google AI Mode it ranked 4th with 4.19% (Similarweb, 14 Apr 2026).
• About 60% of ChatGPT responses cited Reddit in early August 2025, before the share fell to about 10% by mid-September, across 230,000 tracked prompts (Semrush, 10 Nov 2025).
• 80% of 248,000 Reddit posts cited by AI tools had fewer than 20 upvotes, and the median cited post ran about 80 words (Semrush, 10 Nov 2025).
• Over half of all Reddit citations in that Semrush sample came from Q&A threads (Semrush, 10 Nov 2025).

#Data licensing deals

• $203.0 million was the aggregate value of Reddit's data licensing contracts signed by January 2024, with terms of two to three years, per its IPO filing (TechCrunch, 22 Feb 2024).
• $66.4 million was the minimum revenue Reddit expected to recognize from those contracts in 2024 (TechCrunch, 22 Feb 2024).
• About $60 million a year is the value of Google's Reddit content deal, according to a source quoted by Reuters (Nieman Lab citing Reuters, 22 Feb 2024).
• 16 May 2024 is when OpenAI announced access to Reddit's Data API to bring Reddit content into ChatGPT (OpenAI, 16 May 2024).
• $140 million in "other revenue," the line outside advertising, was reported for 2025 (Reddit Q4 2025 earnings release, Business Wire, 5 Feb 2026).
• $120.6 million in remaining performance obligations, "primarily of long-term content licensing contracts," stood on Reddit's books at 31 March 2026 (Reddit 10-Q, SEC, quarter ended 31 Mar 2026).

#Communities and moderation

• 100,000+ active communities exist on Reddit, per its Q4 2025 shareholder letter (Reddit Q4 2025 shareholder letter, 5 Feb 2026).
• 2.2 billion posts and comments were created from July to December 2025, and 154,198,211 were removed by mods, admins or their authors (Reddit, r/RedditSafety, 29 Apr 2026).
• 68.6% of moderator removals in July to December 2025 were handled by automated systems such as AutoModerator (Reddit, r/RedditSafety, 29 Apr 2026).
• 54% of admin removals in July to December 2025 were for spam (Reddit, r/RedditSafety, 29 Apr 2026).
• 2.66% of nearly 6 billion pieces of content shared from January to June 2025 was removed by mods and admins (Reddit, r/RedditSafety, 9 Oct 2025).
• 96.5% of non-spam community bans in January to June 2025 happened because the communities were unmoderated (Reddit, r/RedditSafety, 9 Oct 2025).
• 23 million spam views are blocked daily before reaching a user, Reddit said in Q2 2026 (Reddit Q2 2026 shareholder letter, SEC, 30 Jul 2026).

#B2B and brand usage

• 23% of 1,202 US business decision-makers had used Reddit to research purchases, and 32% of software buyers had, in a survey fielded from December 2025 to January 2026 (SurveyMonkey, 10 Mar 2026).
• 77% of those Reddit users went there for reviews and testimonials, 45% for pricing and 42% for capabilities (SurveyMonkey, 10 Mar 2026).
• 83% of the decision-makers researched on their own before speaking to sales, and 73% trusted peer insights more than vendor websites (SurveyMonkey, 10 Mar 2026).
• 50% of US shoppers verify AI product recommendations on Reddit, in a Reddit survey run by Attest in May 2026 among 13,956 US and 6,485 UK adults (PPC Land, 22 Jun 2026).
• 60% of US respondents in that survey trust Reddit to verify AI recommendations, against 53% who trust family or friends (PPC Land, 22 Jun 2026).
• 58% of Redditors said a brand replying directly to a customer question in a thread raised their trust, in Reddit and WPP surveys of more than 13,000 users (Marketing Dive, 18 Jun 2026).

#How to use these numbers

• Answer specific questions. Semrush found most AI-cited Reddit posts had under 20 upvotes and ran about 80 words. A clear, specific answer in a niche thread can be what ChatGPT or AI Overviews quotes when a buyer asks about your category.
• Monitor the threads buyers read. With 23% of US decision-makers and 32% of software buyers using Reddit for research, search your category, competitors and pricing questions on Reddit each month and reply under your own name with your role disclosed. Brand replies raised trust for 58% of surveyed Redditors.
• Plan for volatility. Reddit's Google visibility peaked in October 2025, and its ChatGPT citation share fell from about 60% to about 10% of responses between early August and mid-September 2025. Treat Reddit as one channel alongside LinkedIn, your site and review platforms, not the only one.

#Methodology

Every figure on this page was checked against its source on 15 October 2026. Company figures come from Reddit's earnings releases, shareholder letters and SEC filings, and from Reddit's transparency report posts in r/RedditSafety. Search and AI figures come from the named analytics firms, whose methods and samples differ, so their shares should not be compared directly. Survey figures commissioned by Reddit are labeled as such. Numbers are quoted as published, with no rounding or combining. Figures that could not be traced to a primary or reputable source were left out.

#Sources

1. Reddit Reports Second Quarter 2026 Results, Reddit Inc., 30 Jul 2026. https://s203.q4cdn.com/380862485/files/doc_financials/2026/q2/Q2-26-Earnings-Press-Release.pdf
2. Q2 2026 Letter to Shareholders (Exhibit 99.2), Reddit Inc. via SEC, 30 Jul 2026. https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm
3. Reddit Reports Fourth Quarter and Full Year 2025 Results, Business Wire, 5 Feb 2026. https://www.businesswire.com/news/home/20260205441801/en/Reddit-Reports-Fourth-Quarter-and-Full-Year-2025-Results-Announces-%241-Billion-Share-Repurchase-Program
4. Q4 2025 Shareholder Letter, Reddit Inc., 5 Feb 2026. https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Shareholder-Letter.pdf
5. Q2 2025 Letter to Shareholders, Reddit Inc. via SEC, 31 Jul 2025. https://www.sec.gov/Archives/edgar/data/1713445/000171344525000194/exhibit992q225.htm
6. Q4 2024 Letter to Shareholders, Reddit Inc. via SEC, 12 Feb 2025. https://www.sec.gov/Archives/edgar/data/1713445/000171344525000016/exhibit992q424.htm
7. Form 10-Q for the quarter ended 31 March 2026, Reddit Inc. via SEC, 2026. https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000069/rddt-20260331.htm
8. Reddit hits 116M users as Google search traffic remains flat, PPC Land, 3 Nov 2025. https://ppc.land/reddit-hits-116m-users-as-google-search-traffic-remains-flat/
9. Reddit domain analysis, Sistrix, updated 4 Sep 2026. https://www.sistrix.com/blog/reddit-and-the-11-4-million-daily-click-funnel
10. Reddit's SEO Growth: A Deep Dive, Amsive, 31 Jul 2024. https://www.amsive.com/insights/seo/reddits-seo-growth-a-deep-dive-into-reddits-recent-surge-in-seo-visibility/
11. Reddit search visibility and publishers, Adweek, 12 Aug 2024. https://www.adweek.com/media/reddit-search-visibility-publishers/
12. Top Websites Ranking, Similarweb, updated 1 Oct 2026. https://www.similarweb.com/top-websites/
13. Most cited domains in AI Overviews, Ahrefs, updated 2 Sep 2026. https://ahrefs.com/blog/most-cited-domains-ai-overviews/
14. AI Platform Citation Patterns, Profound, 5 Jun 2025 (updated Aug 2025). https://www.tryprofound.com/blog/ai-platform-citation-patterns
15. The Most Cited Domains by LLMs, Similarweb, 14 Apr 2026. https://aisearch.similarweb.com/blog/most-cited-domains-llms/
16. The Most-Cited Domains in AI: A 3-Month Study, Semrush, 10 Nov 2025. https://www.semrush.com/blog/most-cited-domains-ai/
17. Reddit AI search visibility study, Semrush, 10 Nov 2025. https://www.semrush.com/blog/reddit-ai-search-visibility-study/
18. Reddit says it's made $203M so far licensing its data, TechCrunch, 22 Feb 2024. https://techcrunch.com/2024/02/22/reddit-says-its-made-203m-so-far-licensing-its-data
19. Reddit in AI content licensing deal with Google, sources say, Nieman Lab citing Reuters, 22 Feb 2024. https://www.niemanlab.org/reading/reddit-in-ai-content-licensing-deal-with-google-sources-say/
20. OpenAI and Reddit Partnership, OpenAI, 16 May 2024. https://openai.com/index/openai-and-reddit-partnership/
21. Transparency report posts (Jan to Jun 2025, posted 9 Oct 2025; Jul to Dec 2025, posted 29 Apr 2026), Reddit, r/RedditSafety. https://www.reddit.com/r/RedditSafety/
22. New research from SurveyMonkey and Reddit reveals why trust is the new currency in B2B buying, SurveyMonkey, 10 Mar 2026. https://www.surveymonkey.com/newsroom/surveymonkey-and-reddit-the-hidden-b2b-journey-2026/
23. Half of US shoppers fact-check AI on Reddit before buying, survey finds, PPC Land, 22 Jun 2026. https://ppc.land/half-of-us-shoppers-fact-check-ai-on-reddit-before-buying-survey-finds/
24. Reddit study highlights user purchase behavior, Marketing Dive, 18 Jun 2026. https://www.marketingdive.com/news/sociable-reddit-study-highlights-user-purchase-behavior/823273/