Original research, publishing January 2027

State of AI Answers in B2B 2027

A January 2027 report on how B2B buyers and investors use ChatGPT, Perplexity, Google AI Mode and Claude to find vendors and founders, built on an original survey of 300+ founders and 60+ investors.

Take the survey (4 minutes)

Open 2 to 30 November 2026. Respondents get the full report early.

What the report covers

How much of B2B vendor and founder discovery now runs through AI answers, which tools buyers and investors use, which channels still drive pipeline, and how much budget is moving to answer engine optimization in 2027.

Methodology

An original two-track survey: founders and operators, and investors. Sample target is 300+ founders and 60+ investors. The field window is 2 to 30 November 2026, analysis runs in December, and the report is published in mid January 2027. Questions are mostly single or multiple choice, with two short text answers. Survey results are paired with my own citation checks across AI engines, run with dated prompts and captured sources.

Privacy

Results are published in aggregate only. No names, companies or individual answers are published. Email is optional and used only to send you the report early and your category’s AI citation snapshot, if you tick the consent box.

Who runs it

Shruti Kaushik, founder-led GTM operator and founder of Klype AI. Respondents get the full report early plus the AI citation snapshot for their category.