Emerging AI rolesRemote, fractional, contract
A fractional Head of AI GTM for B2B companies between founder-led and a full team
Shruti Kaushik is a remote, fractional Head of AI GTM who owns a B2B company’s AI go-to-market plan and builds the system that runs it: AI search visibility, founder voice, agentic outbound and AI connectors. She has built each layer herself for Klype, her own SaaS, and has led founder-led content since 2015 for clients including Sprinklr, Sony and Zee Entertainment.
What does a fractional Head of AI GTM do?
A fractional Head of AI GTM owns how AI is used across a B2B company’s go-to-market, part time: which buyer questions to win, which channels and agents answer them, what they may say, and how results reach pipeline. Shruti Kaushik does this remotely and has built each layer herself for Klype.
Key facts
- 83% of fractional Chief AI Officer work is listed as remote. (Go Fractional, Nov 2026)
- Klype’s MCP server is listed on the official MCP Registry, Glama, Smithery and mcpservers.org. (klype.ai/mcp, Nov 2026)
- She has written 3,600+ LinkedIn posts for SaaS and AI founders, for clients including Sprinklr, Sony and Zee Entertainment. (Case studies, mid-2023 count)
- Shruti Kaushik founded Wise Mango in 2015 and Klype AI in 2025. (About page, Nov 2026)
What a fractional Head of AI GTM does
Most B2B companies now have AI in every GTM tool and no one who owns how it fits together. Marketing bought a writing tool, sales trialled an AI SDR, someone asked about showing up in ChatGPT, and the product team is debating an MCP server. Each decision is reasonable. Together they make noise, duplicate spend and inconsistent claims.
A Head of AI GTM owns the whole picture: which buyer questions the company must win, which channels and agents answer them, what each one may say, and how the results reach pipeline. Fractional means part time, for companies that need the judgement and the build before they need a full-time executive. Go Fractional’s rolling data for fractional Chief AI Officer work, the nearest tracked title, shows a median of $200 an hour at about 14 hours a week, and 83% of that work listed as remote.
The job breaks into six responsibilities.
The AI GTM plan
Which buyer questions and accounts matter, where those buyers ask (AI answers, LinkedIn, Reddit, YouTube, peers), and the few bets for the next two quarters, written on one page.
Channel and agent map
Which work goes to people, which to AI agents, and which to tools: AI search pages, founder posts, outbound agents, nurture, connectors. One owner per line.
Source of truth
Company facts, buyer, positioning and voice written once and used by every tool and agent, so the website, the SDR agent and the founder say the same thing.
Build or buy
Decide what to buy, what to build and what to drop. I build the first versions myself where that is faster than briefing a vendor.
Hiring and hand-over
Write the job descriptions for the GTM engineer or AEO lead you will hire, interview with you, and hand them a working system and runbooks.
Measurement
AI answer share for your buyer questions, inbound by source including AI referrals, outbound reply and meeting rates, reported monthly to the founder and board.
Who is hiring for it, and what postings pay
Fractional AI leadership is a young market with thin public data, so the figures below are labelled with their sample sizes.
- $200/hr
median rate for fractional Chief AI Officer work; middle 50% from $150 to $250 an hour.
Go Fractional, rolling 90 days, 8 Nov 2026 - ~14 hrs
typical weekly scope for fractional roles on the same marketplace.
Go Fractional, 8 Nov 2026 - 83%
of fractional Chief AI Officer work listed as remote. The sample is small: 6 job posts and 436 candidate profiles.
Go Fractional, 8 Nov 2026 - 70%
of companies planned to hire forward-deployed engineers by the end of Q2 2026, up from 5 to 10% at the start of the year.
Christian & Timbers via TechCrunch, 30 Jul 2026 - $180k to $250k+
posted base range for lead and staff GTM engineer roles, the senior hire this role usually precedes.
GTME Pulse, Mar 2026 - 80%
of deals go to the vendor buyers already preferred before speaking to a seller.
6sense Buyer Experience Report, 12 Nov 2025
Figures are employer-posted ranges or published analyses, quoted as each source states them and checked on 9 November 2026. Full comparison in the 2026 AI GTM roles and pay study.
What I have already built
I have built every layer of this system myself, for my own companies, before advising anyone else to fund it.
Klype, a B2B SaaS I built
Klype is a B2B marketing intelligence platform on NestJS and Next.js. It holds a company’s facts, buyer, positioning and voice, and every draft is checked against them.
klype.aiLead infrastructure I run on AWS
Lambda and DynamoDB capture every inbound form, SES sends transactional mail and an opt-in nurture sequence, an AI SDR on Amazon Bedrock drafts replies, and an intent digest lands each morning.
pSEO and AEO across three sites
Programmatic pages, schema, llms.txt and Wikidata entities across shrutikaushik.com, klype.ai and wisemango.io. One inbound inquiry has already arrived via ChatGPT.
Read the case studyKlype MCP server, listed in four directories
A remote MCP server with OAuth 2.1 sign-in, listed on the official MCP Registry, Glama, Smithery and mcpservers.org.
klype.ai/mcp3,600+ LinkedIn posts
Written for SaaS and AI founders since 2015, for clients including Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox.
Case studiesSlack, Copilot and Zapier integrations
Klype connects to Slack, Microsoft Copilot and Zapier so the same context reaches the tools a team already works in.
Client work since 2015 includes Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox. Named one of Forbes Game-Changing Leaders in 2025, with bylines in The Times of India, Business Insider and YourStory. Case studies.
Engagement shape
For Seed to Series B B2B SaaS and AI companies in the US, UK, EU and India where the founder still carries GTM and needs an operator, not another tool.
- Month 1
- Audit AI answers, channels, tools and spend; write the one-page AI GTM plan and the source of truth; ship the first quick wins.
- Month 2 to 3
- Build or fix the two highest-value systems, usually AI search pages and outbound agents, and set up monthly reporting.
- Ongoing
- A fixed weekly scope: a founder session, team reviews, the monthly report and continued builds. Reduce to advisory once a hire owns the system.
- How we work
- Remote, fractional and contract, in your Slack. I do not take full-time roles.
- Not a fit
- Companies looking for a full-time employee. Teams that want strategy slides without anyone building.
Questions
Anything else, ask on the call or write to me.
What is a Head of AI GTM?
The person who owns how AI is used across go-to-market: which buyer questions to win, which channels and agents answer them, what they may say, and how results reach pipeline.
How is it different from a fractional CMO?
A fractional CMO owns marketing broadly. A Head of AI GTM owns the AI layer across marketing and sales, and builds much of it: AI search pages, agents, connectors and the shared source of truth.
How is it different from a fractional Chief AI Officer?
A Chief AI Officer usually covers AI across the whole company, including operations and product. This role is limited to go-to-market, where I have built and run each system.
Who is Shruti Kaushik?
A B2B founder-led GTM operator and founder of Klype AI, with 3,600+ LinkedIn posts written for SaaS and AI founders, a published MCP server, AWS lead infrastructure she runs herself, and a Forbes Game-Changing Leaders 2025 credential.
How much time does it take?
A fixed weekly scope agreed on a call. Terms are shared after I understand your stage.
Send a brief
Tell me the company, the role you were about to hire for, and what has to ship first. I reply within two working days.