Employee advocacy and LinkedIn reach statistics 2026

• 1.3 billion+

  members are on LinkedIn, according to the company's own statistics page

  LinkedIn, 2026Copy citationEmbed

• About 12x

  is how much larger employees' combined networks are than a company's own LinkedIn following, according to LinkedIn data

  Social Media Today reporting LinkedIn, February 2026Copy citationEmbed

• Nearly 6 in 10

  buyers say they discover new brands through creator content

  Social Media Today reporting LinkedIn, February 2026Copy citationEmbed

• 77%

  of B2B marketing leaders say buyers still rely on their networks to vet brands, in a Censuswide survey for LinkedIn across 14 markets

  Mediaweek reporting LinkedIn, September 2025Copy citationEmbed

These figures come from Founder-Led Marketing Statistics 2026: Trust and Buyer Data, which puts them in context.