B2B content measurement and attribution statistics 2026

• 29%

  of thought leadership producers can link sales leads back to specific pieces of content

  Edelman-LinkedIn, February 2024Copy citationEmbed

• 42%

  of producers measure effectiveness by website and social media traffic

  Edelman-LinkedIn, February 2024Copy citationEmbed

• 19%

  of producers say they have no process for measuring effectiveness at all

  Edelman-LinkedIn, February 2024Copy citationEmbed

• 30%

  of producers say their organization does not know how to use thought leadership as a sales or marketing tool

  Edelman-LinkedIn, February 2024Copy citationEmbed

• 53%

  of more than 125 US-focused B2B marketing leaders surveyed by Factors.ai use LinkedIn Thought Leader Ads to amplify organic posts

  Factors.ai, August 2026Copy citationEmbed

These figures come from Founder-Led Marketing Statistics 2026: Trust and Buyer Data, which puts them in context.