AI Overviews and click-through rate: 2026 data

• 8%

  of visits with an AI summary led to a click on a traditional result, against 15% of visits without one

  Pew Research Center, 22 Jul 2025Copy citationEmbed

• 1%

  of visits to pages with an AI summary included a click on a link inside the summary

  Pew Research Center, 22 Jul 2025Copy citationEmbed

• 26%

  of visits to pages with an AI summary ended the browsing session, against 16% without one

  Pew Research Center, 22 Jul 2025Copy citationEmbed

• 58%

  lower click-through rate for the top-ranking page when an AI Overview appears, across 300,000 keywords compared between December 2023 and December 2025

  Ahrefs, 4 Feb 2026Copy citationEmbed

• 61%

  drop in organic CTR and 68% drop in paid CTR on AI Overview queries from June 2024 to September 2025, across 3,119 terms

  Seer Interactive, 4 Nov 2025Copy citationEmbed

• 35%

  more organic clicks and 91% more paid clicks went to brands cited in an AI Overview than to brands not cited. Seer calls this a correlation

  Seer Interactive, 4 Nov 2025Copy citationEmbed

• Nearly 69%

  of news searches ended without a click to a news site by May 2025, up from 56% when AI Overviews launched in May 2024, per Similarweb

  TechCrunch, 2 Jul 2025Copy citationEmbed

These figures come from AI Search Statistics 2026: ChatGPT, AI Overviews and Clicks, which puts them in context.