73%
of employees and 86% of financial readers rated it somewhat or very important for business leaders to use social media to communicate about their companies
Executive social media presence statistics 2026
5 figures from Fortune reporting Brunswick, Brunswick. Each links to where it was published. Checked 2026-10-15 by Shruti Kaushik.
Do employees and investors care whether a CEO uses social media?
73% of employees and 86% of financial readers rated it somewhat or very important for business leaders to use social media to communicate about their companies (Fortune reporting Brunswick, May 2022).
4 to 1
is the ratio by which employees would rather work for a CEO who uses social media than one who does not, all else equal
3 to 1
was the US ratio for the same preference, up from 2 to 1 in 2019
60%
of employees considering joining a company say they will research the CEO's social media accounts
9 to 1
is the margin by which financial readers trust a CEO who uses social media as part of their work over one who does not
These figures come from Founder-Led Marketing Statistics 2026: Trust and Buyer Data, which puts them in context.
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