LinkedIn video, creator and newsletter statistics 2026

• 36%

  Year-over-year growth in time spent watching video on LinkedIn

  LinkedIn, Apr 2025Copy citationEmbed

• 20%+

  Growth in video uploads reported in July 2025

  LinkedIn, Jul 2025Copy citationEmbed

• 68%

  Increase in video posts from CEOs over the two years to June 2026, according to LinkedIn

  Reuters via MarketScreener, Jun 2026Copy citationEmbed

• 78%

  B2B marketers who use video in their marketing

  Search Engine Journal, Jul 2025Copy citationEmbed

• 81%

  B2B CMOs who believe video speeds up sales cycles compared with other formats. YouGov survey of 1,299 marketers for LinkedIn

  LinkedIn, Mar 2026Copy citationEmbed

• 82%

  B2B marketers working with creators who say influencer campaigns are essential to deliver measurable ROI

  LinkedIn, Mar 2026Copy citationEmbed

• 184,000+

  Newsletters on LinkedIn, with newsletter engagement up 47% since 2023, according to LinkedIn

  MediaPost, Aug 2024Copy citationEmbed

These figures come from LinkedIn Statistics 2026: Users, Reach, B2B and Creator Data, which puts them in context.