Shruti Kaushik

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Does ChatGPT name your company when buyers ask?

Enter your company and three questions your buyers ask. This free audit gives you the exact prompts to run in ChatGPT, Perplexity, Gemini, Grok and Microsoft Copilot, a 0 to 3 rubric to score each answer, and a score out of 100. It runs in your browser and takes about 20 minutes.

How do I check whether ChatGPT names my company?

Enter your company and three buyer questions in the free AI answer audit. It returns the exact prompts to run in ChatGPT, Perplexity, Gemini, Grok and Microsoft Copilot, a 0 to 3 scoring rubric for each answer and a score out of 100, so you can repeat the same check monthly and compare.

Key facts

  • 51% of software buyers start research in an AI chatbot more often than in Google, up from 29% a year earlier. (G2, The Answer Economy, 1,076 buyers, Mar 2026)
  • 94% of business buyers use AI somewhere in their buying process. (Forrester, 22 Jan 2026)
  • Google AI Mode named Shruti Kaushik in 1 of 12 buyer queries and cited shrutikaushik.com in none, the baseline her own AEO work is measured against. (AI visibility case study, 17 Oct 2026)

1. Your company and three buyer questions

Write the questions the way a buyer would type them before they know your name, for example “best payroll software for a 20-person agency in the UK”. Nothing you type here leaves your browser unless you ask for the done-for-you check below.

Add your company name and at least one buyer question to see the prompts.

Want me to run it for you?

The free done-for-you check runs up to 10 of your buyers’ questions in ChatGPT, Perplexity and Google AI Mode and sends you who gets named, which pages get cited, and the five fixes most likely to get you in. It arrives by email within 3 working days. Your questions and any scores above are sent with the request.

No call needed and no newsletter unless you tick the box. I read every request myself.

The scoring rubric

Score every buyer question in every engine. Three questions in five engines gives 15 answers and 45 points; the tool turns that into a score out of 100.

  • 0: Not named. Your company does not appear in the answer or its sources.
  • 1: Named in passing. You appear in a long list, a footnote or only in the sources, with no reason to pick you.
  • 2: Named and described. You are named with an accurate one-line description of what you do and who you are for.
  • 3: Recommended. You are named first or recommended for the buyer in the question, and one of your own pages is cited.

Why these five engines

They are the five general-purpose assistants with built-in web search, and they find pages in different ways: ChatGPT search combines OpenAI’s own crawler with third-party search providers, Copilot answers from Bing, Perplexity runs its own crawler, Gemini draws on Google, and Grok draws heavily on posts on X. A company can be named by one and missing from another, which is why the audit scores each separately.

  • ChatGPT. Open a temporary chat (top right) so your history and memory do not shape the answer. If the answer has no links, add "Search the web" to the prompt.
  • Perplexity. Use a logged-out or incognito window. Perplexity always searches, so note the numbered sources under the answer.
  • Gemini. Paste the prompt into a new chat. Click "Double-check response" or the sources chip to see which pages it leaned on.
  • Grok. Use a private chat. Grok pulls heavily from X posts, so note whether the sources are posts or web pages.
  • Microsoft Copilot. Paste the prompt into a new conversation. Copilot answers from Bing, so its citations show what Bing ranks for the question.

What to do with a low score

Look at the sources each engine cited for the questions where you scored 0 or 1. Those pages, threads and listicles are where the engine learned who to name. Getting mentioned on them, and publishing a page of your own that answers the buyer’s exact question, is usually faster than anything you change on your homepage. For the technical side, run the AI search readiness checker; for which vendors AI names in 12 SaaS categories today, see Who AI recommends.

Quick questions

What is an AI answer audit?

It is a structured test of whether AI assistants name your company when a buyer asks a question about your category. You run the same buyer questions in ChatGPT, Perplexity, Gemini, Grok and Microsoft Copilot, score each answer from 0 (not named) to 3 (recommended, with your own page cited), and add the scores up.

Why run the prompts logged out or in a temporary chat?

Because memory and chat history change the answer. ChatGPT memory and past conversations can steer what it says, so a logged-in test tells you what the engine says to you, not to a new buyer. A temporary chat, private chat or incognito window is closer to what a first-time buyer sees.

Will I get the same answer every time?

No. AI answers vary between runs, days and accounts, so one run is a sample, not a verdict. Run each prompt at least twice, a few days apart, and treat a company that appears in most runs as genuinely visible.

Is what I type stored?

No. The prompts and scores are built in your browser and nothing is sent anywhere unless you ask for the done-for-you check. Then your email, company, website, questions and scores are sent to me so I can run the check.

What does the done-for-you check include?

I run up to 10 of your buyers’ questions in ChatGPT, Perplexity and Google AI Mode and email you who gets named, which pages get cited and the five fixes most likely to get you named, within 3 working days. It is free and needs no call.

Built by Shruti Kaushik. Related: the founder AI visibility guide and the AI visibility case study.