Services
Reddit marketing for B2B founders
Reddit marketing for B2B founders: useful posts and answers in the subreddits your buyers read, written to each community’s rules, with the threads AI engines cite tracked. Run by Shruti Kaushik.
Reddit is where many B2B buyers ask for recommendations in their own words, and it is one of the sites AI engines cite most often. This service puts your real experience into those threads as answers and posts that stand on their own, written to each subreddit’s rules, then tracks which threads bring visits, conversations and AI citations.
Who it is for
- You sell to a buyer who asks questions in subreddits or reads them before shortlisting, and your company is absent from those threads.
- You tried Reddit once, got removed or ignored, and want someone who reads the rules first.
- You want the founder’s knowledge to show up in public answers, not a company account posting links.
- You want to know whether Reddit threads are being cited when AI engines answer your buyers’ questions.
The job it does
The job is to make your company’s experience findable at the moment a buyer asks a peer for advice. A good answer in the right thread is read by the person who asked, by later searchers, and by AI engines that cite Reddit. The work is to find those threads, answer them honestly and measure what happens.
What the work includes
Community map
The subreddits where your buyers ask questions, ranked by relevance and by how strictly they treat self-promotion, plus the recurring questions in each.
Rules read first
Each community’s written rules and moderator norms are read before anything is posted. Anything a community does not allow is not posted there.
Answers and posts in your experience
Replies and original posts built from your real stories, numbers and opinions, captured in a short interview. Affiliation is disclosed where a community expects it. You approve the material.
Thread tracking
A log of what was posted, where, and which threads brought views, upvotes, visits or conversations, shown with platform screenshots.
AI citation check
Your buyer questions are run in Google AI Mode, Perplexity and ChatGPT to see whether Reddit threads are cited and which ones, so effort goes where the citations are.
Monthly review
A written summary of what worked, what was removed and why, and what changes next month.
Week by week
- 1Week 1. Interview on your product, buyer and stories. Map the communities and the questions asked in them. Run your buyer questions in AI engines and record which Reddit threads are cited.
- 2Week 2. Rules read for each target subreddit. Account setup and disclosure approach agreed. First answers drafted for threads where you can add something specific.
- 3Week 3. First answers and a first original post go out after your approval. Replies to follow-up comments the same week.
- 4Week 4. Tracking review: views, upvotes, removals, visits. Adjust the community list and the angle. Written summary and the plan for month two.
- 5Month two onward. A steady weekly rhythm of answers and posts, a monthly review, and a repeat of the AI citation check to see whether Reddit threads about your category are being cited.
Proof from client work
Reddit figures come from the platform dashboard shown below, for the six months to October 2026. Past results, not a forecast. LinkedIn client results are on the case studies page.
- Reddit ghostwriting · Six months to October 20266.2Mpost views in six months
- 47.7K upvotes over the same six months
- 3.1M views and 23.8K upvotes in the last month alone
Checklist: how to judge any provider
- Do they read and follow each subreddit’s rules, or promise to post wherever you want?
- Do they refuse fake accounts, bought upvotes and astroturfing? Any of these can get posts removed and a brand banned.
- Is affiliation disclosed where a community expects it?
- Is the content built from your material and approved by you, or generic copy with your product name added?
- Can they show dated platform screenshots of results, not only adjectives?
- Do they tell you what happens when a post is removed, and how they report removals?
- Do they check whether Reddit threads are being cited in AI answers for your buyer questions?
- Is the scope and fee in a written proposal before you commit?
Read more: the Reddit marketing playbook for B2B SaaS, Reddit marketing agency cost in 2026, Reddit in Google AI answers for B2B, Reddit statistics for 2026. The full program is founder-led AI visibility.
Questions founders ask about Reddit marketing
What is Reddit marketing for a B2B company?
It is taking part in the subreddits where your buyers ask questions, with useful answers and posts that follow each community’s rules, so your experience is found by buyers and cited by AI engines. It is not link posting.
Will Reddit ban my company?
Communities remove self-promotion and undisclosed marketing. The work is built around each subreddit’s written rules, honest disclosure and answers that are useful without a link. No fake accounts or bought votes are used.
Why does Reddit matter for AI search?
In my 50-question Google AI Mode study on 17 October 2026, Reddit was cited in 30% of answers, 15 of 50. Peec AI’s analysis of 30 million citations ranks Reddit among the most cited domains in AI search (March 2026).
How much founder time does it take?
One short interview to start, then time to approve drafts. Everything else is done for you.
What results have you had on Reddit?
Reddit work reached 6.2M post views and 47.7K upvotes in the six months to October 2026, with 3.1M views and 23.8K upvotes in the last month. The dashboard screenshot is on this page.
How do I know whether Reddit is worth it for my category?
Start with the free AI visibility check. It shows whether AI engines name you for your buyer questions and which sources, including Reddit threads, they cite instead.
How much does it cost?
Fees are set in a written proposal after a 30-minute call, based on scope. No prices are listed on this site.