Services
Founder-led GTM consultant for B2B agencies
A founder-led GTM consultant for B2B agency owners: your voice on LinkedIn and Reddit, AI answer visibility and an inbound system you can measure. Run by Shruti Kaushik.
A founder-led GTM consultant for B2B agencies makes the agency owner the main source of inbound: positioning, posts and Reddit answers in the founder’s own voice, pages AI engines can cite, and tracking that ties each client conversation back to its source. I am Shruti Kaushik, a founder-led GTM operator; I founded Wise Mango in 2015 and Klype AI in 2025, and I build these systems with the founder, not around them.
Who it is for
- You run a B2B agency or consultancy and most new clients still come from referrals and your own network.
- You are the face of the firm, but you post when you have time, which is rarely.
- Buyers now ask ChatGPT, Perplexity and Google AI Mode who to hire in your niche, and you do not know whether your firm gets named.
- You want an inbound system you can see working week to week, not a content calendar that nobody measures.
What the work includes
Positioning and buyer questions
One sharp sentence on who the agency serves and why, plus the 50 to 100 questions your buyers really ask before they shortlist a firm.
Founder voice on LinkedIn and Reddit
Posts and community answers built only from your own stories, opinions and numbers, captured in interviews. You approve every word before it goes out.
Citation-ready pages
Long-form pieces, answers and proof pages on your site written to be quoted, with schema and entity data so AI engines can match the founder to the firm.
AI visibility tracking
Your buyers’ questions run in ChatGPT, Perplexity and Google AI Mode. You see who gets named instead of you and which pages those answers cite.
Inbound capture and attribution
A self-reported source field, AI-referral capture and CRM tags, so every conversation traces back to a post, a page or an engine.
How it runs week to week
- 1Monday. One 30-minute interview with the founder: a recent client problem, an opinion, a number. This is the raw material for the week.
- 2Tuesday to Wednesday. Drafts of LinkedIn posts and Reddit answers in your voice, sent for approval. Edits come back to the same thread.
- 3Thursday. One citation-ready piece or proof page moves forward, aimed at a buyer question where AI answers currently name your competitors.
- 4Friday. A short written update: what went live, which conversations came in and from where, and what the AI panel shows this week.
- 5Monthly. A share-of-voice report across AI engines and a review of which content produced which conversations.
Proof from client work
Past results from Shruti’s case-study records and platform screenshots. Clients include Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox. Past results, not a forecast.
- Shayna Ecounified · 202381,900reactions on a single founder post
- 4,130 comments and 1,515 reposts on the same post
- 100+ PR and networking opportunities within 45 days
- SugarBox Networks (Zee) · Dec 2023 to Mar 2024642%increase in reactions, to 1,499
- Comments up 283% to 69, reposts up 250% to 28
- Organic posts out-pulled sponsored ones on new followers, day after day
- Lead-magnet posts · 2024450comments on one post, each a request for the guide
- 270 comments on a second lead-magnet post
- Every comment is a named lead to follow up
- Reddit ghostwriting · Six months to October 20266.2Mpost views in six months
- 47.7K upvotes over the same six months
- 3.1M views and 23.8K upvotes in the last month alone
Checklist: how to judge any founder-led GTM provider
- Do they show real client results with dates and screenshots, or only adjectives?
- Will every post be built from your material, with your approval before it goes live?
- Do they track whether AI engines name you, and show you the queries and sources?
- Can they explain how a conversation will be traced back to a post or page?
- Do they cover LinkedIn and Reddit, two of the most cited domains in AI search, or only one channel?
- Is there one owner who does the work, or is it handed to a junior writer after the sale?
- Do they put fees and scope in a written proposal before you commit?
- Will they tell you in the first month if the plan is not working, and what they will change?
For the research behind this approach, read founder-led sales strategy and when to stop, how to get your first 10 B2B customers and who AI cites for B2B buyer questions. The full program is founder-led AI visibility, and you can compare providers on the alternatives pages.
Questions agency founders ask
What does a founder-led GTM consultant do for a B2B agency?
They turn the agency founder into the main source of inbound: sharper positioning, regular posts and community answers in the founder’s voice, pages written to be cited by AI engines, and tracking that shows which content produced which client conversations.
Why does founder-led GTM suit agencies in particular?
Agency buyers hire people they trust. The founder’s judgment is the product, so the founder’s visible thinking on LinkedIn and Reddit does more selling than a company page or a cold sequence.
How much founder time does it take?
About 30 minutes a week for an interview, plus time to approve drafts. Everything else is done for you.
How is it different from hiring a ghostwriter?
A ghostwriter writes posts. This work also covers positioning, AI answer visibility, citation-ready pages and attribution, so you can see whether the content is bringing in clients and where AI engines name you.
How do I know if AI engines already mention my agency?
Start with the free AI visibility check. It shows whether ChatGPT, Perplexity and Google AI Mode name you for the questions your buyers ask, and who they name instead.
How much does it cost?
Fees are set in a written proposal after a 30-minute call, based on scope. No prices are listed on this site.