{ "name": "LinkedIn, Reddit, AI search and founder-led marketing statistics", "publisher": "Shruti Kaushik", "url": "https://shrutikaushik.com/stats", "license": "Free to reuse with a link to the page each figure comes from.", "count": 186, "stats": [ { "figure": "900 million", "claim": "people used ChatGPT each week, and 50 million paid for it, OpenAI said alongside its funding announcement", "subject": "AI search", "topic": "How many people use ChatGPT, Gemini, Perplexity, Copilot and Claude", "source": "TechCrunch", "sourceDate": "27 Feb 2026", "sourceUrl": "https://techcrunch.com/2026/02/27/chatgpt-reaches-900m-weekly-active-users", "pageUrl": "https://shrutikaushik.com/stats/chatgpt-gemini-perplexity-claude-users#900-million-people-used-chatgpt-each-week-and-50-million-pai" }, { "figure": "800 million", "claim": "weekly ChatGPT users was the figure Sam Altman gave on stage at OpenAI DevDay (CEO statement at an event)", "subject": "AI search", "topic": "How many people use ChatGPT, Gemini, Perplexity, Copilot and Claude", "source": "TechCrunch", "sourceDate": "6 Oct 2025", "sourceUrl": "https://techcrunch.com/2025/10/06/sam-altman-says-chatgpt-has-hit-800m-weekly-active-users/", "pageUrl": "https://shrutikaushik.com/stats/chatgpt-gemini-perplexity-claude-users#800-million-weekly-chatgpt-users-was-the-figure-sam-altman-g" }, { "figure": "950 million", "claim": "monthly active users for the Gemini app, Sundar Pichai said on Alphabet's Q2 2026 earnings call", "subject": "AI search", "topic": "How many people use ChatGPT, Gemini, Perplexity, Copilot and Claude", "source": "Google", "sourceDate": "22 Jul 2026", "sourceUrl": "https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/", "pageUrl": "https://shrutikaushik.com/stats/chatgpt-gemini-perplexity-claude-users#950-million-monthly-active-users-for-the-gemini-app-sundar-p" }, { "figure": "780 million", "claim": "queries ran through Perplexity in May 2025, CEO Aravind Srinivas said at Bloomberg's Tech Summit (CEO statement at an event)", "subject": "AI search", "topic": "How many people use ChatGPT, Gemini, Perplexity, Copilot and Claude", "source": "TechCrunch", "sourceDate": "5 Jun 2025", "sourceUrl": "https://techcrunch.com/2025/06/05/perplexity-received-780-million-queries-last-month-ceo-says/", "pageUrl": "https://shrutikaushik.com/stats/chatgpt-gemini-perplexity-claude-users#780-million-queries-ran-through-perplexity-in-may-2025-ceo-a" }, { "figure": "15 million", "claim": "paid Microsoft 365 Copilot seats, Satya Nadella said on Microsoft's January 2026 earnings call", "subject": "AI search", "topic": "How many people use ChatGPT, Gemini, Perplexity, Copilot and Claude", "source": "TechCrunch", "sourceDate": "29 Jan 2026", "sourceUrl": "https://techcrunch.com/2026/01/29/satya-nadella-insists-people-are-using-microsofts-copilot-ai-a-lot", "pageUrl": "https://shrutikaushik.com/stats/chatgpt-gemini-perplexity-claude-users#15-million-paid-microsoft-365-copilot-seats-satya-nadella-sa" }, { "figure": "2.66 million", "claim": "US desktop unique visitors used Claude in March 2026, up 130.1% from February. ChatGPT had 33.86 million", "subject": "AI search", "topic": "How many people use ChatGPT, Gemini, Perplexity, Copilot and Claude", "source": "Comscore", "sourceDate": "26 May 2026", "sourceUrl": "https://www.comscore.com/Insights/Blog/Consumer-AI-Chatbots-Keep-Climbing-in-March", "pageUrl": "https://shrutikaushik.com/stats/chatgpt-gemini-perplexity-claude-users#2-66-million-us-desktop-unique-visitors-used-claude-in-march" }, { "figure": "34%", "claim": "of US adults have used ChatGPT, rising to 58% of adults under 30, in a survey fielded February to March 2025", "subject": "AI search", "topic": "How many people use ChatGPT, Gemini, Perplexity, Copilot and Claude", "source": "Pew Research Center", "sourceDate": "25 Jun 2025", "sourceUrl": "https://www.pewresearch.org/short-reads/2025/06/25/34-of-us-adults-have-used-chatgpt-about-double-the-share-in-2023/", "pageUrl": "https://shrutikaushik.com/stats/chatgpt-gemini-perplexity-claude-users#34-of-us-adults-have-used-chatgpt-rising-to-58-of-adults-und" }, { "figure": "28%", "claim": "of employed US adults use ChatGPT for work, up 20 points in two years", "subject": "AI search", "topic": "How many people use ChatGPT, Gemini, Perplexity, Copilot and Claude", "source": "Pew Research Center", "sourceDate": "25 Jun 2025", "sourceUrl": "https://www.pewresearch.org/short-reads/2025/06/25/34-of-us-adults-have-used-chatgpt-about-double-the-share-in-2023/", "pageUrl": "https://shrutikaushik.com/stats/chatgpt-gemini-perplexity-claude-users#28-of-employed-us-adults-use-chatgpt-for-work-up-20-points-i" }, { "figure": "9.5 billion", "claim": "average monthly web visits went to generative AI sites worldwide from June 2025 to May 2026, up 70% year over year", "subject": "AI search", "topic": "How many people use ChatGPT, Gemini, Perplexity, Copilot and Claude", "source": "Similarweb", "sourceDate": "29 Jul 2026", "sourceUrl": "https://aisearch.similarweb.com/blog/gen-ai-stats/", "pageUrl": "https://shrutikaushik.com/stats/chatgpt-gemini-perplexity-claude-users#9-5-billion-average-monthly-web-visits-went-to-generative-ai" }, { "figure": "2 billion", "claim": "monthly users saw AI Overviews, available in 200 countries and territories, Pichai said on the Q2 2025 earnings call", "subject": "AI search", "topic": "Google AI Overviews and AI Mode reach", "source": "TechCrunch", "sourceDate": "23 Jul 2025", "sourceUrl": "https://techcrunch.com/2025/07/23/googles-ai-overviews-have-2b-monthly-users-ai-mode-100m-in-the-us-and-india", "pageUrl": "https://shrutikaushik.com/stats/google-ai-overviews-ai-mode-statistics#2-billion-monthly-users-saw-ai-overviews-available-in-200-co" }, { "figure": "Over 1 billion", "claim": "monthly active users for AI Mode, up from over 100 million in the US and India in July 2025", "subject": "AI search", "topic": "Google AI Overviews and AI Mode reach", "source": "Google", "sourceDate": "22 Jul 2026", "sourceUrl": "https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/", "pageUrl": "https://shrutikaushik.com/stats/google-ai-overviews-ai-mode-statistics#over-1-billion-monthly-active-users-for-ai-mode-up-from-over" }, { "figure": "18%", "claim": "of 68,879 Google searches made by 900 US adults in March 2025 produced an AI summary", "subject": "AI search", "topic": "Google AI Overviews and AI Mode reach", "source": "Pew Research Center", "sourceDate": "22 Jul 2025", "sourceUrl": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results", "pageUrl": "https://shrutikaushik.com/stats/google-ai-overviews-ai-mode-statistics#18-of-68-879-google-searches-made-by-900-us-adults-in-march" }, { "figure": "53%", "claim": "of searches of 10 or more words produced an AI summary, against 8% of one or two word searches", "subject": "AI search", "topic": "Google AI Overviews and AI Mode reach", "source": "Pew Research Center", "sourceDate": "22 Jul 2025", "sourceUrl": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results", "pageUrl": "https://shrutikaushik.com/stats/google-ai-overviews-ai-mode-statistics#53-of-searches-of-10-or-more-words-produced-an-ai-summary-ag" }, { "figure": "24.61%", "claim": "of keywords in Semrush's 10 million keyword set triggered an AI Overview in July 2025, up from 6.49% in January", "subject": "AI search", "topic": "Google AI Overviews and AI Mode reach", "source": "Semrush", "sourceDate": "15 Dec 2025", "sourceUrl": "https://www.semrush.com/blog/semrush-ai-overviews-study/", "pageUrl": "https://shrutikaushik.com/stats/google-ai-overviews-ai-mode-statistics#24-61-of-keywords-in-semrush-s-10-million-keyword-set-trigge" }, { "figure": "15.69%", "claim": "of those keywords showed an AI Overview in November 2025, after the summer peak", "subject": "AI search", "topic": "Google AI Overviews and AI Mode reach", "source": "Semrush", "sourceDate": "15 Dec 2025", "sourceUrl": "https://www.semrush.com/blog/semrush-ai-overviews-study/", "pageUrl": "https://shrutikaushik.com/stats/google-ai-overviews-ai-mode-statistics#15-69-of-those-keywords-showed-an-ai-overview-in-november-20" }, { "figure": "8%", "claim": "of visits with an AI summary led to a click on a traditional result, against 15% of visits without one", "subject": "AI search", "topic": "What AI answers do to clicks", "source": "Pew Research Center", "sourceDate": "22 Jul 2025", "sourceUrl": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results", "pageUrl": "https://shrutikaushik.com/stats/ai-overviews-click-through-rate#8-of-visits-with-an-ai-summary-led-to-a-click-on-a-tradition" }, { "figure": "1%", "claim": "of visits to pages with an AI summary included a click on a link inside the summary", "subject": "AI search", "topic": "What AI answers do to clicks", "source": "Pew Research Center", "sourceDate": "22 Jul 2025", "sourceUrl": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results", "pageUrl": "https://shrutikaushik.com/stats/ai-overviews-click-through-rate#1-of-visits-to-pages-with-an-ai-summary-included-a-click-on" }, { "figure": "26%", "claim": "of visits to pages with an AI summary ended the browsing session, against 16% without one", "subject": "AI search", "topic": "What AI answers do to clicks", "source": "Pew Research Center", "sourceDate": "22 Jul 2025", "sourceUrl": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results", "pageUrl": "https://shrutikaushik.com/stats/ai-overviews-click-through-rate#26-of-visits-to-pages-with-an-ai-summary-ended-the-browsing" }, { "figure": "58%", "claim": "lower click-through rate for the top-ranking page when an AI Overview appears, across 300,000 keywords compared between December 2023 and December 2025", "subject": "AI search", "topic": "What AI answers do to clicks", "source": "Ahrefs", "sourceDate": "4 Feb 2026", "sourceUrl": "https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/", "pageUrl": "https://shrutikaushik.com/stats/ai-overviews-click-through-rate#58-lower-click-through-rate-for-the-top-ranking-page-when-an" }, { "figure": "61%", "claim": "drop in organic CTR and 68% drop in paid CTR on AI Overview queries from June 2024 to September 2025, across 3,119 terms", "subject": "AI search", "topic": "What AI answers do to clicks", "source": "Seer Interactive", "sourceDate": "4 Nov 2025", "sourceUrl": "https://www.seerinteractive.com/blog/aio-impact-on-google-ctr-september-2025-update", "pageUrl": "https://shrutikaushik.com/stats/ai-overviews-click-through-rate#61-drop-in-organic-ctr-and-68-drop-in-paid-ctr-on-ai-overvie" }, { "figure": "35%", "claim": "more organic clicks and 91% more paid clicks went to brands cited in an AI Overview than to brands not cited. Seer calls this a correlation", "subject": "AI search", "topic": "What AI answers do to clicks", "source": "Seer Interactive", "sourceDate": "4 Nov 2025", "sourceUrl": "https://www.seerinteractive.com/blog/aio-impact-on-google-ctr-september-2025-update", "pageUrl": "https://shrutikaushik.com/stats/ai-overviews-click-through-rate#35-more-organic-clicks-and-91-more-paid-clicks-went-to-brand" }, { "figure": "Nearly 69%", "claim": "of news searches ended without a click to a news site by May 2025, up from 56% when AI Overviews launched in May 2024, per Similarweb", "subject": "AI search", "topic": "What AI answers do to clicks", "source": "TechCrunch", "sourceDate": "2 Jul 2025", "sourceUrl": "https://techcrunch.com/2025/07/02/chatgpt-referrals-to-news-sites-are-growing-but-not-enough-to-offset-search-declines", "pageUrl": "https://shrutikaushik.com/stats/ai-overviews-click-through-rate#nearly-69-of-news-searches-ended-without-a-click-to-a-news-s" }, { "figure": "47.9%", "claim": "of ChatGPT's top 10 cited sources were Wikipedia, in Profound's study of 680 million citations from August 2024 to June 2025", "subject": "AI search", "topic": "Which sources AI answers cite", "source": "Profound", "sourceDate": "5 Jun 2025", "sourceUrl": "https://www.tryprofound.com/blog/ai-platform-citation-patterns", "pageUrl": "https://shrutikaushik.com/stats/ai-citation-sources#47-9-of-chatgpt-s-top-10-cited-sources-were-wikipedia-in-pro" }, { "figure": "46.7%", "claim": "of Perplexity's top 10 cited sources were Reddit", "subject": "AI search", "topic": "Which sources AI answers cite", "source": "Profound", "sourceDate": "5 Jun 2025", "sourceUrl": "https://www.tryprofound.com/blog/ai-platform-citation-patterns", "pageUrl": "https://shrutikaushik.com/stats/ai-citation-sources#46-7-of-perplexity-s-top-10-cited-sources-were-reddit" }, { "figure": "21.0%", "claim": "of Google AI Overviews' top 10 cited sources were Reddit, and 18.8% were YouTube", "subject": "AI search", "topic": "Which sources AI answers cite", "source": "Profound", "sourceDate": "5 Jun 2025", "sourceUrl": "https://www.tryprofound.com/blog/ai-platform-citation-patterns", "pageUrl": "https://shrutikaushik.com/stats/ai-citation-sources#21-0-of-google-ai-overviews-top-10-cited-sources-were-reddit" }, { "figure": "22.9%", "claim": "of US AI Overview citations among the top 50 cited domains went to YouTube in September 2026, ahead of Reddit at 18.5% and Facebook at 10.1%", "subject": "AI search", "topic": "Which sources AI answers cite", "source": "Ahrefs", "sourceDate": "updated 2 Sep 2026", "sourceUrl": "https://ahrefs.com/blog/most-cited-domains-ai-overviews/", "pageUrl": "https://shrutikaushik.com/stats/ai-citation-sources#22-9-of-us-ai-overview-citations-among-the-top-50-cited-doma" }, { "figure": "54.5%", "claim": "of AI Overview citations came from pages that also rank organically in September 2025, up from 32.3% in May 2024", "subject": "AI search", "topic": "Which sources AI answers cite", "source": "BrightEdge", "sourceDate": "18 Sep 2025", "sourceUrl": "https://www.brightedge.com/resources/weekly-ai-search-insights/rank-overlap-after-16-months-of-aio", "pageUrl": "https://shrutikaushik.com/stats/ai-citation-sources#54-5-of-ai-overview-citations-came-from-pages-that-also-rank" }, { "figure": "71.0%", "claim": "of AI Overview citations in B2B tech overlapped with organic rankings in September 2025", "subject": "AI search", "topic": "Which sources AI answers cite", "source": "BrightEdge", "sourceDate": "18 Sep 2025", "sourceUrl": "https://www.brightedge.com/resources/weekly-ai-search-insights/rank-overlap-after-16-months-of-aio", "pageUrl": "https://shrutikaushik.com/stats/ai-citation-sources#71-0-of-ai-overview-citations-in-b2b-tech-overlapped-with-or" }, { "figure": "6%", "claim": "of sources in Google AI summaries were .gov sites, against 2% in standard results", "subject": "AI search", "topic": "Which sources AI answers cite", "source": "Pew Research Center", "sourceDate": "22 Jul 2025", "sourceUrl": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results", "pageUrl": "https://shrutikaushik.com/stats/ai-citation-sources#6-of-sources-in-google-ai-summaries-were-gov-sites-against-2" }, { "figure": "51%", "claim": "of B2B software buyers start research in an AI chatbot more often than in Google, up from 29% a year earlier. G2 surveyed 1,076 buyers in March 2026", "subject": "AI search", "topic": "B2B buyers and AI research", "source": "G2", "sourceDate": "15 Apr 2026", "sourceUrl": "https://company.g2.com/news/g2-research-the-answer-economy", "pageUrl": "https://shrutikaushik.com/stats/b2b-buyers-ai-research-statistics#51-of-b2b-software-buyers-start-research-in-an-ai-chatbot-mo" }, { "figure": "69%", "claim": "of those buyers chose a different vendor than planned because a chatbot recommended it", "subject": "AI search", "topic": "B2B buyers and AI research", "source": "G2", "sourceDate": "15 Apr 2026", "sourceUrl": "https://company.g2.com/news/g2-research-the-answer-economy", "pageUrl": "https://shrutikaushik.com/stats/b2b-buyers-ai-research-statistics#69-of-those-buyers-chose-a-different-vendor-than-planned-bec" }, { "figure": "63%", "claim": "of B2B software research done in chatbots happens in ChatGPT", "subject": "AI search", "topic": "B2B buyers and AI research", "source": "Demand Gen Report", "sourceDate": "4 May 2026", "sourceUrl": "https://demandgenreport.com/industry-news/news-brief/half-of-b2b-software-buyers-now-start-their-research-with-ai-chatbots-g2/52737", "pageUrl": "https://shrutikaushik.com/stats/b2b-buyers-ai-research-statistics#63-of-b2b-software-research-done-in-chatbots-happens-in-chat" }, { "figure": "94%", "claim": "of B2B buyers use large language models in their buying process", "subject": "AI search", "topic": "B2B buyers and AI research", "source": "6sense", "sourceDate": "Nov 2025", "sourceUrl": "https://6sense.com/report/buyer-experience/", "pageUrl": "https://shrutikaushik.com/stats/b2b-buyers-ai-research-statistics#94-of-b2b-buyers-use-large-language-models-in-their-buying-p" }, { "figure": "61%", "claim": "of the way through the buying journey is when buyers first contact a seller, down from about 69% in 2024", "subject": "AI search", "topic": "B2B buyers and AI research", "source": "6sense", "sourceDate": "Nov 2025", "sourceUrl": "https://6sense.com/report/buyer-experience/", "pageUrl": "https://shrutikaushik.com/stats/b2b-buyers-ai-research-statistics#61-of-the-way-through-the-buying-journey-is-when-buyers-firs" }, { "figure": "45%", "claim": "of B2B buyers used GenAI during a recent purchase, mainly to gather vendor and product information. Gartner surveyed 645 buyers in August and September 2025", "subject": "AI search", "topic": "B2B buyers and AI research", "source": "Gartner", "sourceDate": "20 May 2026", "sourceUrl": "https://www.gartner.com/en/newsroom/press-releases/2026-05-20-gartner-survey-finds-sixty-nine-percent-of-b-two-b-buyers-turn-to-sales-reps-to-validate-ai-generated-insights", "pageUrl": "https://shrutikaushik.com/stats/b2b-buyers-ai-research-statistics#45-of-b2b-buyers-used-genai-during-a-recent-purchase-mainly" }, { "figure": "51%", "claim": "of buyers in the same survey said they are more likely to meet misleading information from GenAI, against 49% from a sales rep", "subject": "AI search", "topic": "B2B buyers and AI research", "source": "Gartner", "sourceDate": "20 May 2026", "sourceUrl": "https://www.gartner.com/en/newsroom/press-releases/2026-05-20-gartner-survey-finds-sixty-nine-percent-of-b-two-b-buyers-turn-to-sales-reps-to-validate-ai-generated-insights", "pageUrl": "https://shrutikaushik.com/stats/b2b-buyers-ai-research-statistics#51-of-buyers-in-the-same-survey-said-they-are-more-likely-to" }, { "figure": "693.4%", "claim": "year-over-year growth in traffic from generative AI tools to US retail sites from 1 November to 31 December 2025", "subject": "AI search", "topic": "Referral traffic from AI", "source": "Adobe", "sourceDate": "7 Jan 2026", "sourceUrl": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season", "pageUrl": "https://shrutikaushik.com/stats/ai-referral-traffic-statistics#693-4-year-over-year-growth-in-traffic-from-generative-ai-to" }, { "figure": "31%", "claim": "higher conversion for AI referrals than for other traffic sources over the 2025 holiday season", "subject": "AI search", "topic": "Referral traffic from AI", "source": "Adobe", "sourceDate": "12 Jan 2026", "sourceUrl": "https://business.adobe.com/blog/ai-driven-traffic-surges-across-industries", "pageUrl": "https://shrutikaushik.com/stats/ai-referral-traffic-statistics#31-higher-conversion-for-ai-referrals-than-for-other-traffic" }, { "figure": "120%", "claim": "growth in AI-driven traffic to tech and software sites in the 2025 holiday season, against 539% for travel", "subject": "AI search", "topic": "Referral traffic from AI", "source": "Adobe", "sourceDate": "12 Jan 2026", "sourceUrl": "https://business.adobe.com/blog/ai-driven-traffic-surges-across-industries", "pageUrl": "https://shrutikaushik.com/stats/ai-referral-traffic-statistics#120-growth-in-ai-driven-traffic-to-tech-and-software-sites-i" }, { "figure": "0.25%", "claim": "of an average site's total traffic came from AI, and ChatGPT sent more than 80% of it, across 81,947 websites", "subject": "AI search", "topic": "Referral traffic from AI", "source": "Ahrefs", "sourceDate": "26 Jun 2025", "sourceUrl": "https://ahrefs.com/blog/ai-traffic-increase/", "pageUrl": "https://shrutikaushik.com/stats/ai-referral-traffic-statistics#0-25-of-an-average-site-s-total-traffic-came-from-ai-and-cha" }, { "figure": "More than 25 million", "claim": "ChatGPT referrals reached news sites in 2025, up from just under 1 million from January to May 2024, per Similarweb", "subject": "AI search", "topic": "Referral traffic from AI", "source": "TechCrunch", "sourceDate": "2 Jul 2025", "sourceUrl": "https://techcrunch.com/2025/07/02/chatgpt-referrals-to-news-sites-are-growing-but-not-enough-to-offset-search-declines", "pageUrl": "https://shrutikaushik.com/stats/ai-referral-traffic-statistics#more-than-25-million-chatgpt-referrals-reached-news-sites-in" }, { "figure": "25%", "claim": "drop in traditional search engine volume by 2026, with search marketing losing share to AI chatbots (forecast)", "subject": "AI search", "topic": "Forecasts", "source": "Gartner", "sourceDate": "19 Feb 2024", "sourceUrl": "https://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents", "pageUrl": "https://shrutikaushik.com/stats/ai-search-ai-search-forecasts#25-drop-in-traditional-search-engine-volume-by-2026-with-sea" }, { "figure": "50%", "claim": "or more decline in brands' organic search traffic by 2028 as consumers adopt generative AI search (forecast)", "subject": "AI search", "topic": "Forecasts", "source": "Gartner", "sourceDate": "14 Dec 2023", "sourceUrl": "https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025", "pageUrl": "https://shrutikaushik.com/stats/ai-search-ai-search-forecasts#50-or-more-decline-in-brands-organic-search-traffic-by-2028" }, { "figure": "90%", "claim": "of B2B buying will be AI agent intermediated by 2028, pushing over $15 trillion of B2B spend through AI agent exchanges (forecast)", "subject": "AI search", "topic": "Forecasts", "source": "Gartner", "sourceDate": "14 Nov 2025", "sourceUrl": "https://www.gartner.com/en/articles/strategic-predictions-for-2026", "pageUrl": "https://shrutikaushik.com/stats/ai-search-ai-search-forecasts#90-of-b2b-buying-will-be-ai-agent-intermediated-by-2028-push" }, { "figure": "78%", "claim": "of employees trust \"my employer,\" the highest score of any institution in the 2026 survey", "subject": "Founder-led marketing", "topic": "Trust in CEOs and executives", "source": "Edelman", "sourceDate": "January 2026", "sourceUrl": "https://www.edelman.com/index.php/news-awards/2026-edelman-trust-barometer-society-slides-into-insularity", "pageUrl": "https://shrutikaushik.com/stats/ceo-trust-statistics#78-of-employees-trust-my-employer-the-highest-score-of-any-i" }, { "figure": "64%", "claim": "of the general population trust business, 14 points below trust in their own employer", "subject": "Founder-led marketing", "topic": "Trust in CEOs and executives", "source": "Edelman", "sourceDate": "January 2026", "sourceUrl": "https://www.edelman.com/index.php/news-awards/2026-edelman-trust-barometer-society-slides-into-insularity", "pageUrl": "https://shrutikaushik.com/stats/ceo-trust-statistics#64-of-the-general-population-trust-business-14-points-below" }, { "figure": "66%", "claim": "of respondents trust \"my CEO\" to do what is right", "subject": "Founder-led marketing", "topic": "Trust in CEOs and executives", "source": "Edelman Trust Barometer CEO Insights", "sourceDate": "April 2026", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2026-04/2026%20Edelman%20Trust%20Barometer%20CEO%20Insights.pdf", "pageUrl": "https://shrutikaushik.com/stats/ceo-trust-statistics#66-of-respondents-trust-my-ceo-to-do-what-is-right" }, { "figure": "54%", "claim": "trust CEOs in general to do what is right, 12 points below trust in their own CEO", "subject": "Founder-led marketing", "topic": "Trust in CEOs and executives", "source": "Edelman Trust Barometer CEO Insights", "sourceDate": "April 2026", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2026-04/2026%20Edelman%20Trust%20Barometer%20CEO%20Insights.pdf", "pageUrl": "https://shrutikaushik.com/stats/ceo-trust-statistics#54-trust-ceos-in-general-to-do-what-is-right-12-points-below" }, { "figure": "73%", "claim": "say CEOs are obligated to bridge divides and help build trust", "subject": "Founder-led marketing", "topic": "Trust in CEOs and executives", "source": "Edelman Trust Barometer CEO Insights", "sourceDate": "April 2026", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2026-04/2026%20Edelman%20Trust%20Barometer%20CEO%20Insights.pdf", "pageUrl": "https://shrutikaushik.com/stats/ceo-trust-statistics#73-say-ceos-are-obligated-to-bridge-divides-and-help-build-t" }, { "figure": "44%", "claim": "say CEOs are doing well at bridging divides, a gap of 29 points against expectations", "subject": "Founder-led marketing", "topic": "Trust in CEOs and executives", "source": "Edelman Trust Barometer CEO Insights", "sourceDate": "April 2026", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2026-04/2026%20Edelman%20Trust%20Barometer%20CEO%20Insights.pdf", "pageUrl": "https://shrutikaushik.com/stats/ceo-trust-statistics#44-say-ceos-are-doing-well-at-bridging-divides-a-gap-of-29-p" }, { "figure": "Nearly 7 in 10", "claim": "respondents fear institutional leaders are deliberately misleading the public", "subject": "Founder-led marketing", "topic": "Trust in CEOs and executives", "source": "Edelman", "sourceDate": "January 2026", "sourceUrl": "https://www.edelman.com/index.php/news-awards/2026-edelman-trust-barometer-society-slides-into-insularity", "pageUrl": "https://shrutikaushik.com/stats/ceo-trust-statistics#nearly-7-in-10-respondents-fear-institutional-leaders-are-de" }, { "figure": "95%", "claim": "of hidden buyers say strong thought leadership makes them more receptive to sales and marketing outreach", "subject": "Founder-led marketing", "topic": "Thought leadership and B2B buying decisions", "source": "Edelman", "sourceDate": "June 2025", "sourceUrl": "https://www.edelman.com/insights/hidden-buyer-b2b", "pageUrl": "https://shrutikaushik.com/stats/thought-leadership-b2b-buying-statistics#95-of-hidden-buyers-say-strong-thought-leadership-makes-them" }, { "figure": "71%", "claim": "of hidden buyers say they have little or no interaction with sales teams", "subject": "Founder-led marketing", "topic": "Thought leadership and B2B buying decisions", "source": "Edelman", "sourceDate": "June 2025", "sourceUrl": "https://www.edelman.com/insights/hidden-buyer-b2b", "pageUrl": "https://shrutikaushik.com/stats/thought-leadership-b2b-buying-statistics#71-of-hidden-buyers-say-they-have-little-or-no-interaction-w" }, { "figure": "71%", "claim": "of hidden buyers say thought leadership is more effective than traditional marketing or sales materials", "subject": "Founder-led marketing", "topic": "Thought leadership and B2B buying decisions", "source": "Edelman", "sourceDate": "June 2025", "sourceUrl": "https://www.edelman.com/insights/hidden-buyer-b2b", "pageUrl": "https://shrutikaushik.com/stats/thought-leadership-b2b-buying-statistics#71-of-hidden-buyers-say-thought-leadership-is-more-effective" }, { "figure": "64%", "claim": "of hidden buyers trust thought leadership more than product sheets or brochures when assessing a supplier's capabilities", "subject": "Founder-led marketing", "topic": "Thought leadership and B2B buying decisions", "source": "Edelman", "sourceDate": "June 2025", "sourceUrl": "https://www.edelman.com/insights/hidden-buyer-b2b", "pageUrl": "https://shrutikaushik.com/stats/thought-leadership-b2b-buying-statistics#64-of-hidden-buyers-trust-thought-leadership-more-than-produ" }, { "figure": "63%", "claim": "of hidden buyers spend more than an hour per week consuming thought leadership", "subject": "Founder-led marketing", "topic": "Thought leadership and B2B buying decisions", "source": "Edelman", "sourceDate": "June 2025", "sourceUrl": "https://www.edelman.com/insights/hidden-buyer-b2b", "pageUrl": "https://shrutikaushik.com/stats/thought-leadership-b2b-buying-statistics#63-of-hidden-buyers-spend-more-than-an-hour-per-week-consumi" }, { "figure": "79%", "claim": "of hidden buyers say they are more likely to advocate for a proposal during an RFP if the vendor publishes quality thought leadership", "subject": "Founder-led marketing", "topic": "Thought leadership and B2B buying decisions", "source": "Edelman", "sourceDate": "June 2025", "sourceUrl": "https://www.edelman.com/insights/hidden-buyer-b2b", "pageUrl": "https://shrutikaushik.com/stats/thought-leadership-b2b-buying-statistics#79-of-hidden-buyers-say-they-are-more-likely-to-advocate-for" }, { "figure": "35%", "claim": "of hidden buyers say a senior executive has encouraged them to consider a vendor", "subject": "Founder-led marketing", "topic": "Thought leadership and B2B buying decisions", "source": "Edelman", "sourceDate": "June 2025", "sourceUrl": "https://www.edelman.com/insights/hidden-buyer-b2b", "pageUrl": "https://shrutikaushik.com/stats/thought-leadership-b2b-buying-statistics#35-of-hidden-buyers-say-a-senior-executive-has-encouraged-th" }, { "figure": "73%", "claim": "of decision-makers say an organization's thought leadership is a more trustworthy basis for judging its capabilities than its marketing materials", "subject": "Founder-led marketing", "topic": "Thought leadership and B2B buying decisions", "source": "Edelman-LinkedIn", "sourceDate": "February 2024", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2024-02/_2024%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report%20Final.pdf", "pageUrl": "https://shrutikaushik.com/stats/thought-leadership-b2b-buying-statistics#73-of-decision-makers-say-an-organization-s-thought-leadersh" }, { "figure": "86%", "claim": "of decision-makers say they are moderately or very likely to invite a firm that produces consistently high-quality thought leadership into an RFP process", "subject": "Founder-led marketing", "topic": "Thought leadership and B2B buying decisions", "source": "Edelman-LinkedIn", "sourceDate": "February 2024", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2024-02/_2024%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report%20Final.pdf", "pageUrl": "https://shrutikaushik.com/stats/thought-leadership-b2b-buying-statistics#86-of-decision-makers-say-they-are-moderately-or-very-likely" }, { "figure": "60%", "claim": "say good thought leadership makes them willing to pay a premium to work with that organization", "subject": "Founder-led marketing", "topic": "Thought leadership and B2B buying decisions", "source": "Edelman-LinkedIn", "sourceDate": "February 2024", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2024-02/_2024%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report%20Final.pdf", "pageUrl": "https://shrutikaushik.com/stats/thought-leadership-b2b-buying-statistics#60-say-good-thought-leadership-makes-them-willing-to-pay-a-p" }, { "figure": "73%", "claim": "of employees and 86% of financial readers rated it somewhat or very important for business leaders to use social media to communicate about their companies", "subject": "Founder-led marketing", "topic": "Executive social media presence", "source": "Fortune reporting Brunswick", "sourceDate": "May 2022", "sourceUrl": "https://fortune.com/2022/05/19/social-media-good-or-bad-ceo-daily", "pageUrl": "https://shrutikaushik.com/stats/executive-social-media-statistics#73-of-employees-and-86-of-financial-readers-rated-it-somewha" }, { "figure": "4 to 1", "claim": "is the ratio by which employees would rather work for a CEO who uses social media than one who does not, all else equal", "subject": "Founder-led marketing", "topic": "Executive social media presence", "source": "Fortune reporting Brunswick", "sourceDate": "May 2022", "sourceUrl": "https://fortune.com/2022/05/19/social-media-good-or-bad-ceo-daily", "pageUrl": "https://shrutikaushik.com/stats/executive-social-media-statistics#4-to-1-is-the-ratio-by-which-employees-would-rather-work-for" }, { "figure": "3 to 1", "claim": "was the US ratio for the same preference, up from 2 to 1 in 2019", "subject": "Founder-led marketing", "topic": "Executive social media presence", "source": "Fortune reporting Brunswick", "sourceDate": "May 2022", "sourceUrl": "https://fortune.com/2022/05/19/social-media-good-or-bad-ceo-daily", "pageUrl": "https://shrutikaushik.com/stats/executive-social-media-statistics#3-to-1-was-the-us-ratio-for-the-same-preference-up-from-2-to" }, { "figure": "60%", "claim": "of employees considering joining a company say they will research the CEO's social media accounts", "subject": "Founder-led marketing", "topic": "Executive social media presence", "source": "Brunswick", "sourceDate": "January 2021", "sourceUrl": "https://www.brunswickgroup.com/perspectives/connected-leadership/2021-connected-leadership-research/", "pageUrl": "https://shrutikaushik.com/stats/executive-social-media-statistics#60-of-employees-considering-joining-a-company-say-they-will" }, { "figure": "9 to 1", "claim": "is the margin by which financial readers trust a CEO who uses social media as part of their work over one who does not", "subject": "Founder-led marketing", "topic": "Executive social media presence", "source": "Brunswick", "sourceDate": "January 2021", "sourceUrl": "https://www.brunswickgroup.com/perspectives/connected-leadership/2021-connected-leadership-research/", "pageUrl": "https://shrutikaushik.com/stats/executive-social-media-statistics#9-to-1-is-the-margin-by-which-financial-readers-trust-a-ceo" }, { "figure": "61%", "claim": "of the way through the buying journey is when buyers first contact a seller, down from 69% in earlier editions", "subject": "Founder-led marketing", "topic": "The B2B buying journey", "source": "6sense", "sourceDate": "November 2025", "sourceUrl": "https://6sense.com/?p=607322", "pageUrl": "https://shrutikaushik.com/stats/b2b-buying-journey-statistics#61-of-the-way-through-the-buying-journey-is-when-buyers-firs-x" }, { "figure": "95%", "claim": "of the time, the winning vendor was already on the buyer's Day One shortlist, up from 85%", "subject": "Founder-led marketing", "topic": "The B2B buying journey", "source": "6sense", "sourceDate": "November 2025", "sourceUrl": "https://6sense.com/?p=607322", "pageUrl": "https://shrutikaushik.com/stats/b2b-buying-journey-statistics#95-of-the-time-the-winning-vendor-was-already-on-the-buyer-s" }, { "figure": "79%", "claim": "of first contacts are initiated by the buyer rather than the seller", "subject": "Founder-led marketing", "topic": "The B2B buying journey", "source": "6sense", "sourceDate": "November 2025", "sourceUrl": "https://6sense.com/?p=607322", "pageUrl": "https://shrutikaushik.com/stats/b2b-buying-journey-statistics#79-of-first-contacts-are-initiated-by-the-buyer-rather-than" }, { "figure": "10.1 months", "claim": "was the average B2B buying cycle in 2025, down from 11.3 months in 2024", "subject": "Founder-led marketing", "topic": "The B2B buying journey", "source": "6sense", "sourceDate": "November 2025", "sourceUrl": "https://6sense.com/?p=607322", "pageUrl": "https://shrutikaushik.com/stats/b2b-buying-journey-statistics#10-1-months-was-the-average-b2b-buying-cycle-in-2025-down-fr" }, { "figure": "61%", "claim": "of B2B buyers prefer an overall rep-free buying experience", "subject": "Founder-led marketing", "topic": "The B2B buying journey", "source": "Gartner", "sourceDate": "June 2025", "sourceUrl": "https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience", "pageUrl": "https://shrutikaushik.com/stats/b2b-buying-journey-statistics#61-of-b2b-buyers-prefer-an-overall-rep-free-buying-experienc" }, { "figure": "73%", "claim": "of B2B buyers actively avoid suppliers who send irrelevant outreach", "subject": "Founder-led marketing", "topic": "The B2B buying journey", "source": "Gartner", "sourceDate": "June 2025", "sourceUrl": "https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience", "pageUrl": "https://shrutikaushik.com/stats/b2b-buying-journey-statistics#73-of-b2b-buyers-actively-avoid-suppliers-who-send-irrelevan" }, { "figure": "13", "claim": "internal stakeholders and 9 external influencers are involved in a typical business buying decision", "subject": "Founder-led marketing", "topic": "The B2B buying journey", "source": "Forrester", "sourceDate": "January 2026", "sourceUrl": "https://www.forrester.com/press-newsroom/forrester-2026-the-state-of-business-buying/", "pageUrl": "https://shrutikaushik.com/stats/b2b-buying-journey-statistics#13-internal-stakeholders-and-9-external-influencers-are-invo" }, { "figure": "1.3 billion+", "claim": "members are on LinkedIn, according to the company's own statistics page", "subject": "Founder-led marketing", "topic": "LinkedIn reach and employee advocacy", "source": "LinkedIn", "sourceDate": "2026", "sourceUrl": "https://news.linkedin.com/about-us#Statistics", "pageUrl": "https://shrutikaushik.com/stats/employee-advocacy-linkedin-reach-statistics#1-3-billion-members-are-on-linkedin-according-to-the-company" }, { "figure": "About 12x", "claim": "is how much larger employees' combined networks are than a company's own LinkedIn following, according to LinkedIn data", "subject": "Founder-led marketing", "topic": "LinkedIn reach and employee advocacy", "source": "Social Media Today reporting LinkedIn", "sourceDate": "February 2026", "sourceUrl": "https://www.socialmediatoday.com/news/linkedin-shares-key-trends-in-b2b-marketing/811257/", "pageUrl": "https://shrutikaushik.com/stats/employee-advocacy-linkedin-reach-statistics#about-12x-is-how-much-larger-employees-combined-networks-are" }, { "figure": "Nearly 6 in 10", "claim": "buyers say they discover new brands through creator content", "subject": "Founder-led marketing", "topic": "LinkedIn reach and employee advocacy", "source": "Social Media Today reporting LinkedIn", "sourceDate": "February 2026", "sourceUrl": "https://www.socialmediatoday.com/news/linkedin-shares-key-trends-in-b2b-marketing/811257/", "pageUrl": "https://shrutikaushik.com/stats/employee-advocacy-linkedin-reach-statistics#nearly-6-in-10-buyers-say-they-discover-new-brands-through-c" }, { "figure": "77%", "claim": "of B2B marketing leaders say buyers still rely on their networks to vet brands, in a Censuswide survey for LinkedIn across 14 markets", "subject": "Founder-led marketing", "topic": "LinkedIn reach and employee advocacy", "source": "Mediaweek reporting LinkedIn", "sourceDate": "September 2025", "sourceUrl": "https://mediaweek.com.au/linkedin-research-confirms-the-value-of-trusted-voices-as-ai-floods-the-internet", "pageUrl": "https://shrutikaushik.com/stats/employee-advocacy-linkedin-reach-statistics#77-of-b2b-marketing-leaders-say-buyers-still-rely-on-their-n" }, { "figure": "36.3%", "claim": "of new startups had a solo founder in the first half of 2025, up from 23.7% in 2019", "subject": "Founder-led marketing", "topic": "Founder-led sales and early-stage GTM", "source": "Carta", "sourceDate": "December 2025", "sourceUrl": "https://carta.com/data/solo-founders-report", "pageUrl": "https://shrutikaushik.com/stats/founder-led-sales-statistics#36-3-of-new-startups-had-a-solo-founder-in-the-first-half-of" }, { "figure": "30%", "claim": "of startups founded in 2024 were solo-led, but they received 14.7% of cash raised in priced equity rounds that year", "subject": "Founder-led marketing", "topic": "Founder-led sales and early-stage GTM", "source": "Carta", "sourceDate": "December 2025", "sourceUrl": "https://carta.com/data/solo-founders-report", "pageUrl": "https://shrutikaushik.com/stats/founder-led-sales-statistics#30-of-startups-founded-in-2024-were-solo-led-but-they-receiv" }, { "figure": "75%", "claim": "of B2B buyers in the survey said they personally knew sellers", "subject": "Founder-led marketing", "topic": "Founder-led sales and early-stage GTM", "source": "6sense", "sourceDate": "November 2025", "sourceUrl": "https://6sense.com/?p=607322", "pageUrl": "https://shrutikaushik.com/stats/founder-led-sales-statistics#75-of-b2b-buyers-in-the-survey-said-they-personally-knew-sel" }, { "figure": "85%", "claim": "of buyers had prior experience with the vendor that won the deal", "subject": "Founder-led marketing", "topic": "Founder-led sales and early-stage GTM", "source": "6sense", "sourceDate": "November 2025", "sourceUrl": "https://6sense.com/?p=607322", "pageUrl": "https://shrutikaushik.com/stats/founder-led-sales-statistics#85-of-buyers-had-prior-experience-with-the-vendor-that-won-t" }, { "figure": "58%", "claim": "was average account executive quota attainment at software companies in 2025 year to date, compared with 59% in 2024", "subject": "Founder-led marketing", "topic": "Founder-led sales and early-stage GTM", "source": "ICONIQ", "sourceDate": "2025", "sourceUrl": "https://www.iconiq.com/growth/reports/state-of-go-to-market-2025", "pageUrl": "https://shrutikaushik.com/stats/founder-led-sales-statistics#58-was-average-account-executive-quota-attainment-at-softwar" }, { "figure": "29%", "claim": "of thought leadership producers can link sales leads back to specific pieces of content", "subject": "Founder-led marketing", "topic": "Content measurement and pipeline attribution", "source": "Edelman-LinkedIn", "sourceDate": "February 2024", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2024-02/_2024%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report%20Final.pdf", "pageUrl": "https://shrutikaushik.com/stats/b2b-content-attribution-statistics#29-of-thought-leadership-producers-can-link-sales-leads-back" }, { "figure": "42%", "claim": "of producers measure effectiveness by website and social media traffic", "subject": "Founder-led marketing", "topic": "Content measurement and pipeline attribution", "source": "Edelman-LinkedIn", "sourceDate": "February 2024", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2024-02/_2024%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report%20Final.pdf", "pageUrl": "https://shrutikaushik.com/stats/b2b-content-attribution-statistics#42-of-producers-measure-effectiveness-by-website-and-social" }, { "figure": "19%", "claim": "of producers say they have no process for measuring effectiveness at all", "subject": "Founder-led marketing", "topic": "Content measurement and pipeline attribution", "source": "Edelman-LinkedIn", "sourceDate": "February 2024", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2024-02/_2024%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report%20Final.pdf", "pageUrl": "https://shrutikaushik.com/stats/b2b-content-attribution-statistics#19-of-producers-say-they-have-no-process-for-measuring-effec" }, { "figure": "30%", "claim": "of producers say their organization does not know how to use thought leadership as a sales or marketing tool", "subject": "Founder-led marketing", "topic": "Content measurement and pipeline attribution", "source": "Edelman-LinkedIn", "sourceDate": "February 2024", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2024-02/_2024%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report%20Final.pdf", "pageUrl": "https://shrutikaushik.com/stats/b2b-content-attribution-statistics#30-of-producers-say-their-organization-does-not-know-how-to" }, { "figure": "53%", "claim": "of more than 125 US-focused B2B marketing leaders surveyed by Factors.ai use LinkedIn Thought Leader Ads to amplify organic posts", "subject": "Founder-led marketing", "topic": "Content measurement and pipeline attribution", "source": "Factors.ai", "sourceDate": "August 2026", "sourceUrl": "https://www.factors.ai/blog/linkedin-thought-leader-ads", "pageUrl": "https://shrutikaushik.com/stats/b2b-content-attribution-statistics#53-of-more-than-125-us-focused-b2b-marketing-leaders-surveye" }, { "figure": "81.2%", "claim": "of 5,000 public long-form LinkedIn posts sampled in July 2026 were classified as likely AI-generated, up from roughly half in late 2024", "subject": "Founder-led marketing", "topic": "AI content and authenticity", "source": "Originality.ai", "sourceDate": "July 2026", "sourceUrl": "https://originality.ai/blog/ai-content-published-linkedin", "pageUrl": "https://shrutikaushik.com/stats/ai-content-authenticity-statistics#81-2-of-5-000-public-long-form-linkedin-posts-sampled-in-jul" }, { "figure": "94%", "claim": "of B2B buyers used large language models during their buying process", "subject": "Founder-led marketing", "topic": "AI content and authenticity", "source": "6sense", "sourceDate": "November 2025", "sourceUrl": "https://6sense.com/?p=607322", "pageUrl": "https://shrutikaushik.com/stats/ai-content-authenticity-statistics#94-of-b2b-buyers-used-large-language-models-during-their-buy" }, { "figure": "67%", "claim": "want future business leaders who speak directly without editing, against 33% who prefer words reviewed and edited by staff", "subject": "Founder-led marketing", "topic": "AI content and authenticity", "source": "Edelman Trust Barometer CEO Insights", "sourceDate": "April 2026", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2026-04/2026%20Edelman%20Trust%20Barometer%20CEO%20Insights.pdf", "pageUrl": "https://shrutikaushik.com/stats/ai-content-authenticity-statistics#67-want-future-business-leaders-who-speak-directly-without-e" }, { "figure": "37%", "claim": "name the growing use of generative AI platforms as a key shaper of their trust over the past five years", "subject": "Founder-led marketing", "topic": "AI content and authenticity", "source": "Edelman", "sourceDate": "January 2026", "sourceUrl": "https://www.edelman.com/index.php/news-awards/2026-edelman-trust-barometer-society-slides-into-insularity", "pageUrl": "https://shrutikaushik.com/stats/ai-content-authenticity-statistics#37-name-the-growing-use-of-generative-ai-platforms-as-a-key" }, { "figure": "81%", "claim": "of marketing leaders say authentic voices matter more than ever", "subject": "Founder-led marketing", "topic": "AI content and authenticity", "source": "Mediaweek reporting LinkedIn", "sourceDate": "September 2025", "sourceUrl": "https://mediaweek.com.au/linkedin-research-confirms-the-value-of-trusted-voices-as-ai-floods-the-internet", "pageUrl": "https://shrutikaushik.com/stats/ai-content-authenticity-statistics#81-of-marketing-leaders-say-authentic-voices-matter-more-tha" }, { "figure": "1.3 billion+", "claim": "LinkedIn says it has more than 1.3 billion members", "subject": "LinkedIn", "topic": "Users and growth", "source": "LinkedIn", "sourceDate": "Apr 2026", "sourceUrl": "https://news.linkedin.com/2026/Q3-Earnings-Highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-user-statistics#1-3-billion-linkedin-says-it-has-more-than-1-3-billion-membe" }, { "figure": "5 years", "claim": "Global membership grew at a double-digit rate for the fifth consecutive year, according to LinkedIn's fiscal 2026 results", "subject": "LinkedIn", "topic": "Users and growth", "source": "LinkedIn", "sourceDate": "Jul 2026", "sourceUrl": "https://news.linkedin.com/2026/q4-earnings-and-business-highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-user-statistics#5-years-global-membership-grew-at-a-double-digit-rate-for-th" }, { "figure": "430 million+", "claim": "Europe, the Middle East and Africa is LinkedIn's largest region, ahead of Asia Pacific (410 million+), North America (290 million+) and South and Central America (226 million+)", "subject": "LinkedIn", "topic": "Users and growth", "source": "LinkedIn About page", "sourceDate": "accessed Oct 2026", "sourceUrl": "https://news.linkedin.com/about-us#Statistics", "pageUrl": "https://shrutikaushik.com/stats/linkedin-user-statistics#430-million-europe-the-middle-east-and-africa-is-linkedin-s" }, { "figure": "30%", "claim": "Share of US adults who say they ever use LinkedIn, in a Pew survey fielded from May to September 2023", "subject": "LinkedIn", "topic": "Users and growth", "source": "Pew Research Center", "sourceDate": "Jan 2024", "sourceUrl": "https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/", "pageUrl": "https://shrutikaushik.com/stats/linkedin-user-statistics#30-share-of-us-adults-who-say-they-ever-use-linkedin-in-a-pe" }, { "figure": "53%", "claim": "Share of US adults with at least a bachelor's degree who use LinkedIn, compared with 10% of those with a high school education or less", "subject": "LinkedIn", "topic": "Users and growth", "source": "Pew Research Center", "sourceDate": "Jan 2024", "sourceUrl": "https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2024/01/PI_2024.01.31_Social-Media-use_report.pdf", "pageUrl": "https://shrutikaushik.com/stats/linkedin-user-statistics#53-share-of-us-adults-with-at-least-a-bachelor-s-degree-who" }, { "figure": "100 million+", "claim": "Members who have added at least one verification to their profile", "subject": "LinkedIn", "topic": "Users and growth", "source": "TechCrunch", "sourceDate": "Dec 2025", "sourceUrl": "https://techcrunch.com/2025/12/18/linkedins-profile-verification-push-is-accelerating-and-india-is-leading-the-charge-in-2025/", "pageUrl": "https://shrutikaushik.com/stats/linkedin-user-statistics#100-million-members-who-have-added-at-least-one-verification" }, { "figure": "$19.8 billion", "claim": "LinkedIn's full-year revenue for Microsoft's fiscal 2026, which ended on 30 June 2026", "subject": "LinkedIn", "topic": "Revenue and Premium", "source": "LinkedIn", "sourceDate": "Jul 2026", "sourceUrl": "https://news.linkedin.com/2026/q4-earnings-and-business-highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-revenue-premium-statistics#19-8-billion-linkedin-s-full-year-revenue-for-microsoft-s-fi" }, { "figure": "$5.19 billion", "claim": "LinkedIn's revenue in the April to June 2026 quarter, up 12%, or 10% in constant currency", "subject": "LinkedIn", "topic": "Revenue and Premium", "source": "Staffing Industry Analysts", "sourceDate": "Jul 2026", "sourceUrl": "https://www.staffingindustry.com/news/global-daily-news/linkedin-revenue-rises-12-microsoft-ceo-cites-strong-engagement", "pageUrl": "https://shrutikaushik.com/stats/linkedin-revenue-premium-statistics#5-19-billion-linkedin-s-revenue-in-the-april-to-june-2026-qu" }, { "figure": "$2 billion", "claim": "Premium subscriptions passed $2 billion in annual revenue for the first time in the quarter to December 2024", "subject": "LinkedIn", "topic": "Revenue and Premium", "source": "LinkedIn", "sourceDate": "Jan 2025", "sourceUrl": "https://news.linkedin.com/2025/linkedin-business-highlights-from-microsoft-s-q2-fy25-earnings", "pageUrl": "https://shrutikaushik.com/stats/linkedin-revenue-premium-statistics#2-billion-premium-subscriptions-passed-2-billion-in-annual-r" }, { "figure": "$450 million", "claim": "Annual revenue run rate passed by LinkedIn's agentic hiring products", "subject": "LinkedIn", "topic": "Revenue and Premium", "source": "LinkedIn", "sourceDate": "Apr 2026", "sourceUrl": "https://news.linkedin.com/2026/Q3-Earnings-Highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-revenue-premium-statistics#450-million-annual-revenue-run-rate-passed-by-linkedin-s-age" }, { "figure": "20,000+", "claim": "Companies whose recruiters use LinkedIn's AI-powered hiring tools, with seats up 140% quarter over quarter", "subject": "LinkedIn", "topic": "Revenue and Premium", "source": "LinkedIn", "sourceDate": "Jul 2026", "sourceUrl": "https://news.linkedin.com/2026/q4-earnings-and-business-highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-revenue-premium-statistics#20-000-companies-whose-recruiters-use-linkedin-s-ai-powered" }, { "figure": "10%", "claim": "Year-over-year growth in time spent on content", "subject": "LinkedIn", "topic": "Content and reach", "source": "LinkedIn", "sourceDate": "Jul 2026", "sourceUrl": "https://news.linkedin.com/2026/q4-earnings-and-business-highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-content-reach-statistics#10-year-over-year-growth-in-time-spent-on-content" }, { "figure": "24%", "claim": "Increase in knowledge-oriented posts, in the same results", "subject": "LinkedIn", "topic": "Content and reach", "source": "LinkedIn", "sourceDate": "Jul 2026", "sourceUrl": "https://news.linkedin.com/2026/q4-earnings-and-business-highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-content-reach-statistics#24-increase-in-knowledge-oriented-posts-in-the-same-results" }, { "figure": "18%", "claim": "Increase in time spent reading comments", "subject": "LinkedIn", "topic": "Content and reach", "source": "LinkedIn", "sourceDate": "Jul 2026", "sourceUrl": "https://news.linkedin.com/2026/q4-earnings-and-business-highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-content-reach-statistics#18-increase-in-time-spent-reading-comments" }, { "figure": "24%", "claim": "Year-over-year growth in comments reported in October 2025", "subject": "LinkedIn", "topic": "Content and reach", "source": "LinkedIn", "sourceDate": "Oct 2025", "sourceUrl": "https://news.linkedin.com/2025/Q1-Business-Highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-content-reach-statistics#24-year-over-year-growth-in-comments-reported-in-october-202" }, { "figure": "Up to 60%", "claim": "More profile views for verified members, with around 50% more interaction on their posts, according to LinkedIn's own figures", "subject": "LinkedIn", "topic": "Content and reach", "source": "TechCrunch", "sourceDate": "Dec 2025", "sourceUrl": "https://techcrunch.com/2025/12/18/linkedins-profile-verification-push-is-accelerating-and-india-is-leading-the-charge-in-2025/", "pageUrl": "https://shrutikaushik.com/stats/linkedin-content-reach-statistics#up-to-60-more-profile-views-for-verified-members-with-around" }, { "figure": "73%", "claim": "Decision-makers who say an organization's thought leadership is a more trustworthy basis for judging its capabilities than its marketing materials. Survey of 3,484 executives", "subject": "LinkedIn", "topic": "B2B marketing and buying", "source": "Edelman and LinkedIn", "sourceDate": "Feb 2024", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2024-02/_2024%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report%20Final.pdf", "pageUrl": "https://shrutikaushik.com/stats/linkedin-b2b-marketing-statistics#73-decision-makers-who-say-an-organization-s-thought-leaders" }, { "figure": "86%", "claim": "Decision-makers moderately or very likely to invite an organization that consistently produces high-quality thought leadership into an RFP", "subject": "LinkedIn", "topic": "B2B marketing and buying", "source": "Edelman and LinkedIn", "sourceDate": "Feb 2024", "sourceUrl": "https://www.edelman.com/sites/g/files/aatuss191/files/2024-02/_2024%20Edelman-LinkedIn%20B2B%20Thought%20Leadership%20Impact%20Report%20Final.pdf", "pageUrl": "https://shrutikaushik.com/stats/linkedin-b2b-marketing-statistics#86-decision-makers-moderately-or-very-likely-to-invite-an-or" }, { "figure": "63%", "claim": "Hidden buyers who spend more than an hour a week on thought leadership, close to the 64% of target buyers", "subject": "LinkedIn", "topic": "B2B marketing and buying", "source": "Demand Gen Report on Edelman and LinkedIn", "sourceDate": "Jul 2025", "sourceUrl": "https://www.demandgenreport.com/industry-news/news-brief/marketers-need-to-gear-content-to-hidden-b2b-buyers-edelman-linkedin/49901/", "pageUrl": "https://shrutikaushik.com/stats/linkedin-b2b-marketing-statistics#63-hidden-buyers-who-spend-more-than-an-hour-a-week-on-thoug" }, { "figure": "95%", "claim": "Buyers who chose a winner from their day-one shortlist of vendors, up from 85% a year earlier. Nearly 4,000 respondents", "subject": "LinkedIn", "topic": "B2B marketing and buying", "source": "6sense", "sourceDate": "2025", "sourceUrl": "https://6sense.com/report/buyer-experience/", "pageUrl": "https://shrutikaushik.com/stats/linkedin-b2b-marketing-statistics#95-buyers-who-chose-a-winner-from-their-day-one-shortlist-of" }, { "figure": "61%", "claim": "Point in the buying journey at which buyers first contact a seller, down from 69%", "subject": "LinkedIn", "topic": "B2B marketing and buying", "source": "6sense", "sourceDate": "2025", "sourceUrl": "https://6sense.com/report/buyer-experience/", "pageUrl": "https://shrutikaushik.com/stats/linkedin-b2b-marketing-statistics#61-point-in-the-buying-journey-at-which-buyers-first-contact" }, { "figure": "69%", "claim": "B2B buyers who prefer to validate AI-generated insights with sales reps. Survey of 645 buyers", "subject": "LinkedIn", "topic": "B2B marketing and buying", "source": "Gartner", "sourceDate": "May 2026", "sourceUrl": "https://www.businesswire.com/news/home/20260520585188/en/Gartner-Survey-Finds-69-of-B2B-Buyers-Turn-to-Sales-Reps-to-Validate-AI-Generated-Insights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-b2b-marketing-statistics#69-b2b-buyers-who-prefer-to-validate-ai-generated-insights-w" }, { "figure": "94%", "claim": "B2B marketers who agree that building trust is key to B2B success, in LinkedIn's survey of 1,500 marketers", "subject": "LinkedIn", "topic": "B2B marketing and buying", "source": "Search Engine Journal", "sourceDate": "Jul 2025", "sourceUrl": "https://www.searchenginejournal.com/b2b-marketing-is-starting-to-look-a-lot-like-b2c-and-its-working/552524/", "pageUrl": "https://shrutikaushik.com/stats/linkedin-b2b-marketing-statistics#94-b2b-marketers-who-agree-that-building-trust-is-key-to-b2b" }, { "figure": "36%", "claim": "Year-over-year growth in time spent watching video on LinkedIn", "subject": "LinkedIn", "topic": "Video, creators and newsletters", "source": "LinkedIn", "sourceDate": "Apr 2025", "sourceUrl": "https://news.linkedin.com/2025/Q3FY25_Earnings_Highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-video-newsletter-statistics#36-year-over-year-growth-in-time-spent-watching-video-on-lin" }, { "figure": "20%+", "claim": "Growth in video uploads reported in July 2025", "subject": "LinkedIn", "topic": "Video, creators and newsletters", "source": "LinkedIn", "sourceDate": "Jul 2025", "sourceUrl": "https://news.linkedin.com/2025/Q4FY25_Earnings_Highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-video-newsletter-statistics#20-growth-in-video-uploads-reported-in-july-2025" }, { "figure": "68%", "claim": "Increase in video posts from CEOs over the two years to June 2026, according to LinkedIn", "subject": "LinkedIn", "topic": "Video, creators and newsletters", "source": "Reuters via MarketScreener", "sourceDate": "Jun 2026", "sourceUrl": "https://uk.marketscreener.com/news/linkedin-launches-new-effort-in-push-to-capture-business-advertisers-ce7f5cdbd98df521", "pageUrl": "https://shrutikaushik.com/stats/linkedin-video-newsletter-statistics#68-increase-in-video-posts-from-ceos-over-the-two-years-to-j" }, { "figure": "78%", "claim": "B2B marketers who use video in their marketing", "subject": "LinkedIn", "topic": "Video, creators and newsletters", "source": "Search Engine Journal", "sourceDate": "Jul 2025", "sourceUrl": "https://www.searchenginejournal.com/b2b-marketing-is-starting-to-look-a-lot-like-b2c-and-its-working/552524/", "pageUrl": "https://shrutikaushik.com/stats/linkedin-video-newsletter-statistics#78-b2b-marketers-who-use-video-in-their-marketing" }, { "figure": "81%", "claim": "B2B CMOs who believe video speeds up sales cycles compared with other formats. YouGov survey of 1,299 marketers for LinkedIn", "subject": "LinkedIn", "topic": "Video, creators and newsletters", "source": "LinkedIn", "sourceDate": "Mar 2026", "sourceUrl": "https://news.linkedin.com/2026/how-linkedin-is-helping-b2b-marketers-reach-audiences-at-scale-w", "pageUrl": "https://shrutikaushik.com/stats/linkedin-video-newsletter-statistics#81-b2b-cmos-who-believe-video-speeds-up-sales-cycles-compare" }, { "figure": "82%", "claim": "B2B marketers working with creators who say influencer campaigns are essential to deliver measurable ROI", "subject": "LinkedIn", "topic": "Video, creators and newsletters", "source": "LinkedIn", "sourceDate": "Mar 2026", "sourceUrl": "https://news.linkedin.com/2026/how-linkedin-is-helping-b2b-marketers-reach-audiences-at-scale-w", "pageUrl": "https://shrutikaushik.com/stats/linkedin-video-newsletter-statistics#82-b2b-marketers-working-with-creators-who-say-influencer-ca" }, { "figure": "184,000+", "claim": "Newsletters on LinkedIn, with newsletter engagement up 47% since 2023, according to LinkedIn", "subject": "LinkedIn", "topic": "Video, creators and newsletters", "source": "MediaPost", "sourceDate": "Aug 2024", "sourceUrl": "https://www.mediapost.com/publications/article/398407/linkedin-invites-brands-to-sponsor-user-generated.html", "pageUrl": "https://shrutikaushik.com/stats/linkedin-video-newsletter-statistics#184-000-newsletters-on-linkedin-with-newsletter-engagement-u" }, { "figure": "81.2%", "claim": "Public LinkedIn posts of 100+ words from July 2026 classified as likely AI, in a 5,000-post sample by detector vendor Originality.ai", "subject": "LinkedIn", "topic": "AI-written content and policy", "source": "Originality.ai", "sourceDate": "Jul 2026", "sourceUrl": "https://originality.ai/blog/ai-content-published-linkedin", "pageUrl": "https://shrutikaushik.com/stats/linkedin-ai-content-statistics#81-2-public-linkedin-posts-of-100-words-from-july-2026-class" }, { "figure": "54%", "claim": "The same company's estimate for 8,795 long-form posts published between January 2018 and October 2024", "subject": "LinkedIn", "topic": "AI-written content and policy", "source": "The Register", "sourceDate": "Nov 2024", "sourceUrl": "https://www.theregister.com/2024/11/28/linkedin_ai_posts", "pageUrl": "https://shrutikaushik.com/stats/linkedin-ai-content-statistics#54-the-same-company-s-estimate-for-8-795-long-form-posts-pub" }, { "figure": "94%", "claim": "How often LinkedIn says its initial testing correctly identifies generic content, which it says is less likely to be distributed beyond a member's immediate network", "subject": "LinkedIn", "topic": "AI-written content and policy", "source": "LinkedIn", "sourceDate": "May 2026", "sourceUrl": "https://news.linkedin.com/2026/keeping-conversations-real-on-linkedin", "pageUrl": "https://shrutikaushik.com/stats/linkedin-ai-content-statistics#94-how-often-linkedin-says-its-initial-testing-correctly-ide" }, { "figure": "3 November 2025", "claim": "Date LinkedIn began using member data to train generative AI by default in the UK, EU, EEA, Switzerland, Canada and Hong Kong, with an opt-out", "subject": "LinkedIn", "topic": "AI-written content and policy", "source": "TechRadar", "sourceDate": "Sep 2025", "sourceUrl": "https://www.techradar.com/pro/linkedin-set-to-start-to-train-its-ai-on-member-profiles", "pageUrl": "https://shrutikaushik.com/stats/linkedin-ai-content-statistics#3-november-2025-date-linkedin-began-using-member-data-to-tra" }, { "figure": "6.2%", "claim": "Average drop in readers' evaluations when told AI was involved in the writing, across 16 experiments with 27,000 participants", "subject": "LinkedIn", "topic": "AI-written content and policy", "source": "Michigan Ross", "sourceDate": "Jan 2026", "sourceUrl": "https://michiganross.umich.edu/news/readers-less-favorable-toward-ai-generated-creative-writing-berg-research-finds", "pageUrl": "https://shrutikaushik.com/stats/linkedin-ai-content-statistics#6-2-average-drop-in-readers-evaluations-when-told-ai-was-inv" }, { "figure": "16%", "claim": "Year-over-year growth in LinkedIn Marketing Solutions revenue in the April to June 2026 quarter", "subject": "LinkedIn", "topic": "Ads", "source": "LinkedIn", "sourceDate": "Jul 2026", "sourceUrl": "https://news.linkedin.com/2026/q4-earnings-and-business-highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-ads-statistics#16-year-over-year-growth-in-linkedin-marketing-solutions-rev" }, { "figure": "Nearly 30%", "claim": "Year-over-year growth in paid video on LinkedIn", "subject": "LinkedIn", "topic": "Ads", "source": "LinkedIn", "sourceDate": "Apr 2026", "sourceUrl": "https://news.linkedin.com/2026/Q3-Earnings-Highlights", "pageUrl": "https://shrutikaushik.com/stats/linkedin-ads-statistics#nearly-30-year-over-year-growth-in-paid-video-on-linkedin" }, { "figure": "$9.7 billion", "claim": "WARC's forecast for LinkedIn's 2026 ad revenue, after a forecast $8.2 billion in 2025", "subject": "LinkedIn", "topic": "Ads", "source": "Storyboard18", "sourceDate": "Oct 2025", "sourceUrl": "https://www.storyboard18.com/how-it-works/linkedin-ad-revenue-to-hit-8-2-billion-in-2025-outpacing-mid-size-rivals-82890.htm", "pageUrl": "https://shrutikaushik.com/stats/linkedin-ads-statistics#9-7-billion-warc-s-forecast-for-linkedin-s-2026-ad-revenue-a" }, { "figure": "91.4%", "claim": "Share of the eligible US advertising audience LinkedIn reaches, per third-party data cited by WARC", "subject": "LinkedIn", "topic": "Ads", "source": "MarketingProfs", "sourceDate": "Nov 2025", "sourceUrl": "https://www.marketingprofs.com/charts/2025/53975/linkedins-advertising-business-is-surging", "pageUrl": "https://shrutikaushik.com/stats/linkedin-ads-statistics#91-4-share-of-the-eligible-us-advertising-audience-linkedin" }, { "figure": "121%", "claim": "LinkedIn's return on ad spend in attribution vendor Dreamdata's 2026 benchmarks, against 67% for Google Search and 51% for Meta", "subject": "LinkedIn", "topic": "Ads", "source": "Demand Gen Report", "sourceDate": "Mar 2026", "sourceUrl": "https://www.demandgenreport.com/industry-news/news-brief/linkedin-outperforms-all-b2b-ad-platforms-dreamdata/52164/", "pageUrl": "https://shrutikaushik.com/stats/linkedin-ads-statistics#121-linkedin-s-return-on-ad-spend-in-attribution-vendor-drea" }, { "figure": "5.6%", "claim": "Clickthrough rate of Snowflake's Thought Leader Ads for its 2024 Data Cloud Summit, 2.7 times its Single Image Ads", "subject": "LinkedIn", "topic": "Ads", "source": "LinkedIn customer story", "sourceDate": "undated", "sourceUrl": "https://business.linkedin.com/advertise/customer-stories/snowflake", "pageUrl": "https://shrutikaushik.com/stats/linkedin-ads-statistics#5-6-clickthrough-rate-of-snowflake-s-thought-leader-ads-for" }, { "figure": "160 million+", "claim": "LinkedIn users in India", "subject": "LinkedIn", "topic": "India and regional data", "source": "TechCrunch", "sourceDate": "Dec 2025", "sourceUrl": "https://techcrunch.com/2025/12/18/linkedins-profile-verification-push-is-accelerating-and-india-is-leading-the-charge-in-2025/", "pageUrl": "https://shrutikaushik.com/stats/linkedin-india-statistics#160-million-linkedin-users-in-india" }, { "figure": "50%+", "claim": "Growth in LinkedIn's India membership over two years", "subject": "LinkedIn", "topic": "India and regional data", "source": "Storyboard18", "sourceDate": "Sep 2025", "sourceUrl": "https://www.storyboard18.com/brand-makers/linkedin-taps-indias-ai-savvy-workforce-as-membership-surges-past-160-million-80480.htm", "pageUrl": "https://shrutikaushik.com/stats/linkedin-india-statistics#50-growth-in-linkedin-s-india-membership-over-two-years" }, { "figure": "60%", "claim": "Rise in immersive video uploads in India, the highest of any country", "subject": "LinkedIn", "topic": "India and regional data", "source": "Storyboard18", "sourceDate": "Sep 2025", "sourceUrl": "https://www.storyboard18.com/brand-makers/linkedin-taps-indias-ai-savvy-workforce-as-membership-surges-past-160-million-80480.htm", "pageUrl": "https://shrutikaushik.com/stats/linkedin-india-statistics#60-rise-in-immersive-video-uploads-in-india-the-highest-of-a" }, { "figure": "About 80%", "claim": "Growth in profile verification adoption in India over 12 months, making it LinkedIn's fastest-growing verification market", "subject": "LinkedIn", "topic": "India and regional data", "source": "TechCrunch", "sourceDate": "Dec 2025", "sourceUrl": "https://techcrunch.com/2025/12/18/linkedins-profile-verification-push-is-accelerating-and-india-is-leading-the-charge-in-2025/", "pageUrl": "https://shrutikaushik.com/stats/linkedin-india-statistics#about-80-growth-in-profile-verification-adoption-in-india-ov" }, { "figure": "84%", "claim": "Professionals in India who feel unprepared to find a new job in 2026, in LinkedIn research run by Censuswide in November 2025", "subject": "LinkedIn", "topic": "India and regional data", "source": "People Matters", "sourceDate": "Jan 2026", "sourceUrl": "https://www.peoplematters.in/amp/news/recruiting-and-onboarding/applicants-per-job-double-in-india-intensifying-job-search-pressure-linkedin-47949", "pageUrl": "https://shrutikaushik.com/stats/linkedin-india-statistics#84-professionals-in-india-who-feel-unprepared-to-find-a-new" }, { "figure": "94%", "claim": "Professionals in India who plan to use AI in their job search", "subject": "LinkedIn", "topic": "India and regional data", "source": "People Matters", "sourceDate": "Jan 2026", "sourceUrl": "https://www.peoplematters.in/amp/news/recruiting-and-onboarding/applicants-per-job-double-in-india-intensifying-job-search-pressure-linkedin-47949", "pageUrl": "https://shrutikaushik.com/stats/linkedin-india-statistics#94-professionals-in-india-who-plan-to-use-ai-in-their-job-se" }, { "figure": "130.3 million", "claim": "daily active uniques visited Reddit on average in Q2 2026, up 18% from 110.4 million a year earlier", "subject": "Reddit", "topic": "Users and engagement", "source": "Reddit Q2 2026 earnings release", "sourceDate": "30 Jul 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2026/q2/Q2-26-Earnings-Press-Release.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-user-statistics#130-3-million-daily-active-uniques-visited-reddit-on-average" }, { "figure": "514.6 million", "claim": "weekly active uniques used Reddit in Q2 2026, up 24% year over year", "subject": "Reddit", "topic": "Users and engagement", "source": "Reddit Q2 2026 earnings release", "sourceDate": "30 Jul 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2026/q2/Q2-26-Earnings-Press-Release.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-user-statistics#514-6-million-weekly-active-uniques-used-reddit-in-q2-2026-u" }, { "figure": "77.7 million", "claim": "of those daily users were logged out in Q2 2026, up 27%, while logged-in daily users grew 7% to 52.6 million", "subject": "Reddit", "topic": "Users and engagement", "source": "Reddit Q2 2026 earnings release", "sourceDate": "30 Jul 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2026/q2/Q2-26-Earnings-Press-Release.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-user-statistics#77-7-million-of-those-daily-users-were-logged-out-in-q2-2026" }, { "figure": "53.2 million", "claim": "daily active uniques came from the US in Q2 2026, up 6% year over year", "subject": "Reddit", "topic": "Users and engagement", "source": "Reddit Q2 2026 earnings release", "sourceDate": "30 Jul 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2026/q2/Q2-26-Earnings-Press-Release.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-user-statistics#53-2-million-daily-active-uniques-came-from-the-us-in-q2-202" }, { "figure": "Over 80 million", "claim": "people searched directly on Reddit every week in Q4 2025, up from 60 million a year earlier", "subject": "Reddit", "topic": "Users and engagement", "source": "Reddit Q4 2025 shareholder letter", "sourceDate": "5 Feb 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Shareholder-Letter.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-user-statistics#over-80-million-people-searched-directly-on-reddit-every-wee" }, { "figure": "6 million", "claim": "weekly active uniques used Reddit Answers, its AI search tool, in Q2 2025, five times the prior quarter", "subject": "Reddit", "topic": "Users and engagement", "source": "Reddit Q2 2025 shareholder letter, SEC", "sourceDate": "31 Jul 2025", "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1713445/000171344525000194/exhibit992q225.htm", "pageUrl": "https://shrutikaushik.com/stats/reddit-user-statistics#6-million-weekly-active-uniques-used-reddit-answers-its-ai-s" }, { "figure": "More than 26 billion", "claim": "posts and comments sit on Reddit, according to the company's Q2 2026 shareholder letter", "subject": "Reddit", "topic": "Users and engagement", "source": "Reddit Q2 2026 shareholder letter, SEC", "sourceDate": "30 Jul 2026", "sourceUrl": "https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm", "pageUrl": "https://shrutikaushik.com/stats/reddit-user-statistics#more-than-26-billion-posts-and-comments-sit-on-reddit-accord" }, { "figure": "$2.2 billion", "claim": "in revenue in 2025, up 69%, with net income of $530 million", "subject": "Reddit", "topic": "Revenue and advertising", "source": "Reddit Q4 2025 earnings release, Business Wire", "sourceDate": "5 Feb 2026", "sourceUrl": "https://www.businesswire.com/news/home/20260205441801/en/Reddit-Reports-Fourth-Quarter-and-Full-Year-2025-Results-Announces-%241-Billion-Share-Repurchase-Program", "pageUrl": "https://shrutikaushik.com/stats/reddit-revenue-advertising-statistics#2-2-billion-in-revenue-in-2025-up-69-with-net-income-of-530" }, { "figure": "$805 million", "claim": "in revenue in Q2 2026, up 61% year over year", "subject": "Reddit", "topic": "Revenue and advertising", "source": "Reddit Q2 2026 earnings release", "sourceDate": "30 Jul 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2026/q2/Q2-26-Earnings-Press-Release.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-revenue-advertising-statistics#805-million-in-revenue-in-q2-2026-up-61-year-over-year" }, { "figure": "$762 million", "claim": "of Q2 2026 revenue came from advertising, up 64%", "subject": "Reddit", "topic": "Revenue and advertising", "source": "Reddit Q2 2026 earnings release", "sourceDate": "30 Jul 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2026/q2/Q2-26-Earnings-Press-Release.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-revenue-advertising-statistics#762-million-of-q2-2026-revenue-came-from-advertising-up-64" }, { "figure": "$11.85", "claim": "was Reddit's average revenue per US user in Q2 2026, up 51%, against $2.26 per international user", "subject": "Reddit", "topic": "Revenue and advertising", "source": "Reddit Q2 2026 earnings release", "sourceDate": "30 Jul 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2026/q2/Q2-26-Earnings-Press-Release.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-revenue-advertising-statistics#11-85-was-reddit-s-average-revenue-per-us-user-in-q2-2026-up" }, { "figure": "$860 million to $870 million", "claim": "is Reddit's revenue guidance for Q3 2026", "subject": "Reddit", "topic": "Revenue and advertising", "source": "Reddit Q2 2026 earnings release", "sourceDate": "30 Jul 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2026/q2/Q2-26-Earnings-Press-Release.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-revenue-advertising-statistics#860-million-to-870-million-is-reddit-s-revenue-guidance-for" }, { "figure": "More than 75%", "claim": "was the year-over-year growth in Reddit's active advertisers in Q3 2025, as reported from the earnings call", "subject": "Reddit", "topic": "Revenue and advertising", "source": "PPC Land", "sourceDate": "3 Nov 2025", "sourceUrl": "https://ppc.land/reddit-hits-116m-users-as-google-search-traffic-remains-flat/", "pageUrl": "https://shrutikaushik.com/stats/reddit-revenue-advertising-statistics#more-than-75-was-the-year-over-year-growth-in-reddit-s-activ" }, { "figure": "77.1 million", "claim": "international daily active uniques used Reddit in Q2 2026, up 28% year over year", "subject": "Reddit", "topic": "International growth and machine translation", "source": "Reddit Q2 2026 earnings release", "sourceDate": "30 Jul 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2026/q2/Q2-26-Earnings-Press-Release.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-international-growth-statistics#77-1-million-international-daily-active-uniques-used-reddit" }, { "figure": "84%", "claim": "was the year-over-year growth in international revenue in Q2 2026, to $167 million", "subject": "Reddit", "topic": "International growth and machine translation", "source": "Reddit Q2 2026 earnings release", "sourceDate": "30 Jul 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2026/q2/Q2-26-Earnings-Press-Release.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-international-growth-statistics#84-was-the-year-over-year-growth-in-international-revenue-in" }, { "figure": "8 languages", "claim": "had machine translation in Q4 2024: French, Spanish, Italian, Portuguese, German, Swedish, Dutch and Filipino", "subject": "Reddit", "topic": "International growth and machine translation", "source": "Reddit Q4 2024 shareholder letter, SEC", "sourceDate": "12 Feb 2025", "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1713445/000171344525000016/exhibit992q424.htm", "pageUrl": "https://shrutikaushik.com/stats/reddit-international-growth-statistics#8-languages-had-machine-translation-in-q4-2024-french-spanis" }, { "figure": "40% to 50%", "claim": "of Reddit's international user growth in Q4 2024 came from machine translation", "subject": "Reddit", "topic": "International growth and machine translation", "source": "Reddit Q4 2024 shareholder letter, SEC", "sourceDate": "12 Feb 2025", "sourceUrl": "https://www.sec.gov/Archives/edgar/data/1713445/000171344525000016/exhibit992q424.htm", "pageUrl": "https://shrutikaushik.com/stats/reddit-international-growth-statistics#40-to-50-of-reddit-s-international-user-growth-in-q4-2024-ca" }, { "figure": "4th", "claim": "was reddit.com's rank by Sistrix visibility in US Google search, and 5th in the UK, on data updated 28 July 2026", "subject": "Reddit", "topic": "Google search visibility", "source": "Sistrix", "sourceDate": "updated 4 Sep 2026", "sourceUrl": "https://www.sistrix.com/blog/reddit-and-the-11-4-million-daily-click-funnel", "pageUrl": "https://shrutikaushik.com/stats/reddit-google-visibility-statistics#4th-was-reddit-com-s-rank-by-sistrix-visibility-in-us-google" }, { "figure": "October 2025", "claim": "was the peak of Reddit's Sistrix visibility, which Sistrix now labels a \"strong negative\" trend", "subject": "Reddit", "topic": "Google search visibility", "source": "Sistrix", "sourceDate": "updated 4 Sep 2026", "sourceUrl": "https://www.sistrix.com/blog/reddit-and-the-11-4-million-daily-click-funnel", "pageUrl": "https://shrutikaushik.com/stats/reddit-google-visibility-statistics#october-2025-was-the-peak-of-reddit-s-sistrix-visibility-whi" }, { "figure": "54%", "claim": "of reddit.com's ranking US keywords show an AI Overview, against 46% in the UK, per Sistrix data from 29 July 2026", "subject": "Reddit", "topic": "Google search visibility", "source": "Sistrix", "sourceDate": "updated 4 Sep 2026", "sourceUrl": "https://www.sistrix.com/blog/reddit-and-the-11-4-million-daily-click-funnel", "pageUrl": "https://shrutikaushik.com/stats/reddit-google-visibility-statistics#54-of-reddit-com-s-ranking-us-keywords-show-an-ai-overview-a" }, { "figure": "68th to 5th", "claim": "was Reddit's climb in Sistrix's US domain ranking between July 2023 and July 2024, as its index rose from 95.1 to 1,370", "subject": "Reddit", "topic": "Google search visibility", "source": "Amsive", "sourceDate": "31 Jul 2024", "sourceUrl": "https://www.amsive.com/insights/seo/reddits-seo-growth-a-deep-dive-into-reddits-recent-surge-in-seo-visibility/", "pageUrl": "https://shrutikaushik.com/stats/reddit-google-visibility-statistics#68th-to-5th-was-reddit-s-climb-in-sistrix-s-us-domain-rankin" }, { "figure": "346 million", "claim": "monthly visitors reached Reddit in April 2024, up from 132 million in August 2023, by Semrush data", "subject": "Reddit", "topic": "Google search visibility", "source": "Adweek", "sourceDate": "12 Aug 2024", "sourceUrl": "https://www.adweek.com/media/reddit-search-visibility-publishers/", "pageUrl": "https://shrutikaushik.com/stats/reddit-google-visibility-statistics#346-million-monthly-visitors-reached-reddit-in-april-2024-up" }, { "figure": "7th", "claim": "was reddit.com's position among the most visited websites worldwide in September 2026", "subject": "Reddit", "topic": "Google search visibility", "source": "Similarweb", "sourceDate": "updated 1 Oct 2026", "sourceUrl": "https://www.similarweb.com/top-websites/", "pageUrl": "https://shrutikaushik.com/stats/reddit-google-visibility-statistics#7th-was-reddit-com-s-position-among-the-most-visited-website" }, { "figure": "18.5%", "claim": "of citations among Google AI Overviews' top 50 domains went to Reddit, ranking it 2nd, across 830,641 distinct Reddit pages", "subject": "Reddit", "topic": "AI citations", "source": "Ahrefs", "sourceDate": "updated 2 Sep 2026", "sourceUrl": "https://ahrefs.com/blog/most-cited-domains-ai-overviews/", "pageUrl": "https://shrutikaushik.com/stats/reddit-ai-citation-statistics#18-5-of-citations-among-google-ai-overviews-top-50-domains-w" }, { "figure": "46.7%", "claim": "of citations among Perplexity's top 10 sources went to Reddit, against 21.0% for AI Overviews and 11.3% for ChatGPT, in 680 million citations from August 2024 to June 2025", "subject": "Reddit", "topic": "AI citations", "source": "Profound", "sourceDate": "updated Aug 2025", "sourceUrl": "https://www.tryprofound.com/blog/ai-platform-citation-patterns", "pageUrl": "https://shrutikaushik.com/stats/reddit-ai-citation-statistics#46-7-of-citations-among-perplexity-s-top-10-sources-went-to" }, { "figure": "11.97%", "claim": "of US ChatGPT citations went to Reddit in January and February 2026, ranking it 2nd; in Google AI Mode it ranked 4th with 4.19%", "subject": "Reddit", "topic": "AI citations", "source": "Similarweb", "sourceDate": "14 Apr 2026", "sourceUrl": "https://aisearch.similarweb.com/blog/most-cited-domains-llms/", "pageUrl": "https://shrutikaushik.com/stats/reddit-ai-citation-statistics#11-97-of-us-chatgpt-citations-went-to-reddit-in-january-and" }, { "figure": "About 60%", "claim": "of ChatGPT responses cited Reddit in early August 2025, before the share fell to about 10% by mid-September, across 230,000 tracked prompts", "subject": "Reddit", "topic": "AI citations", "source": "Semrush", "sourceDate": "10 Nov 2025", "sourceUrl": "https://www.semrush.com/blog/most-cited-domains-ai/", "pageUrl": "https://shrutikaushik.com/stats/reddit-ai-citation-statistics#about-60-of-chatgpt-responses-cited-reddit-in-early-august-2" }, { "figure": "80%", "claim": "of 248,000 Reddit posts cited by AI tools had fewer than 20 upvotes, and the median cited post ran about 80 words", "subject": "Reddit", "topic": "AI citations", "source": "Semrush", "sourceDate": "10 Nov 2025", "sourceUrl": "https://www.semrush.com/blog/reddit-ai-search-visibility-study/", "pageUrl": "https://shrutikaushik.com/stats/reddit-ai-citation-statistics#80-of-248-000-reddit-posts-cited-by-ai-tools-had-fewer-than" }, { "figure": "$203.0 million", "claim": "was the aggregate value of Reddit's data licensing contracts signed by January 2024, with terms of two to three years, per its IPO filing", "subject": "Reddit", "topic": "Data licensing deals", "source": "TechCrunch", "sourceDate": "22 Feb 2024", "sourceUrl": "https://techcrunch.com/2024/02/22/reddit-says-its-made-203m-so-far-licensing-its-data", "pageUrl": "https://shrutikaushik.com/stats/reddit-data-licensing-statistics#203-0-million-was-the-aggregate-value-of-reddit-s-data-licen" }, { "figure": "$66.4 million", "claim": "was the minimum revenue Reddit expected to recognize from those contracts in 2024", "subject": "Reddit", "topic": "Data licensing deals", "source": "TechCrunch", "sourceDate": "22 Feb 2024", "sourceUrl": "https://techcrunch.com/2024/02/22/reddit-says-its-made-203m-so-far-licensing-its-data", "pageUrl": "https://shrutikaushik.com/stats/reddit-data-licensing-statistics#66-4-million-was-the-minimum-revenue-reddit-expected-to-reco" }, { "figure": "About $60 million a year", "claim": "is the value of Google's Reddit content deal, according to a source quoted by Reuters", "subject": "Reddit", "topic": "Data licensing deals", "source": "Nieman Lab citing Reuters", "sourceDate": "22 Feb 2024", "sourceUrl": "https://www.niemanlab.org/reading/reddit-in-ai-content-licensing-deal-with-google-sources-say/", "pageUrl": "https://shrutikaushik.com/stats/reddit-data-licensing-statistics#about-60-million-a-year-is-the-value-of-google-s-reddit-cont" }, { "figure": "16 May 2024", "claim": "is when OpenAI announced access to Reddit's Data API to bring Reddit content into ChatGPT", "subject": "Reddit", "topic": "Data licensing deals", "source": "OpenAI", "sourceDate": "16 May 2024", "sourceUrl": "https://openai.com/index/openai-and-reddit-partnership/", "pageUrl": "https://shrutikaushik.com/stats/reddit-data-licensing-statistics#16-may-2024-is-when-openai-announced-access-to-reddit-s-data" }, { "figure": "$140 million", "claim": "in \"other revenue,\" the line outside advertising, was reported for 2025", "subject": "Reddit", "topic": "Data licensing deals", "source": "Reddit Q4 2025 earnings release, Business Wire", "sourceDate": "5 Feb 2026", "sourceUrl": "https://www.businesswire.com/news/home/20260205441801/en/Reddit-Reports-Fourth-Quarter-and-Full-Year-2025-Results-Announces-%241-Billion-Share-Repurchase-Program", "pageUrl": "https://shrutikaushik.com/stats/reddit-data-licensing-statistics#140-million-in-other-revenue-the-line-outside-advertising-wa" }, { "figure": "$120.6 million", "claim": "in remaining performance obligations, \"primarily of long-term content licensing contracts,\" stood on Reddit's books at 31 March 2026", "subject": "Reddit", "topic": "Data licensing deals", "source": "Reddit 10-Q, SEC", "sourceDate": "quarter ended 31 Mar 2026", "sourceUrl": "https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000069/rddt-20260331.htm", "pageUrl": "https://shrutikaushik.com/stats/reddit-data-licensing-statistics#120-6-million-in-remaining-performance-obligations-primarily" }, { "figure": "100,000+", "claim": "active communities exist on Reddit, per its Q4 2025 shareholder letter", "subject": "Reddit", "topic": "Communities and moderation", "source": "Reddit Q4 2025 shareholder letter", "sourceDate": "5 Feb 2026", "sourceUrl": "https://s203.q4cdn.com/380862485/files/doc_financials/2025/q4/Q4-25-Shareholder-Letter.pdf", "pageUrl": "https://shrutikaushik.com/stats/reddit-community-statistics#100-000-active-communities-exist-on-reddit-per-its-q4-2025-s" }, { "figure": "2.2 billion", "claim": "posts and comments were created from July to December 2025, and 154,198,211 were removed by mods, admins or their authors", "subject": "Reddit", "topic": "Communities and moderation", "source": "Reddit, r/RedditSafety", "sourceDate": "29 Apr 2026", "sourceUrl": "https://www.reddit.com/r/RedditSafety/", "pageUrl": "https://shrutikaushik.com/stats/reddit-community-statistics#2-2-billion-posts-and-comments-were-created-from-july-to-dec" }, { "figure": "68.6%", "claim": "of moderator removals in July to December 2025 were handled by automated systems such as AutoModerator", "subject": "Reddit", "topic": "Communities and moderation", "source": "Reddit, r/RedditSafety", "sourceDate": "29 Apr 2026", "sourceUrl": "https://www.reddit.com/r/RedditSafety/", "pageUrl": "https://shrutikaushik.com/stats/reddit-community-statistics#68-6-of-moderator-removals-in-july-to-december-2025-were-han" }, { "figure": "54%", "claim": "of admin removals in July to December 2025 were for spam", "subject": "Reddit", "topic": "Communities and moderation", "source": "Reddit, r/RedditSafety", "sourceDate": "29 Apr 2026", "sourceUrl": "https://www.reddit.com/r/RedditSafety/", "pageUrl": "https://shrutikaushik.com/stats/reddit-community-statistics#54-of-admin-removals-in-july-to-december-2025-were-for-spam" }, { "figure": "2.66%", "claim": "of nearly 6 billion pieces of content shared from January to June 2025 was removed by mods and admins", "subject": "Reddit", "topic": "Communities and moderation", "source": "Reddit, r/RedditSafety", "sourceDate": "9 Oct 2025", "sourceUrl": "https://www.reddit.com/r/RedditSafety/", "pageUrl": "https://shrutikaushik.com/stats/reddit-community-statistics#2-66-of-nearly-6-billion-pieces-of-content-shared-from-janua" }, { "figure": "96.5%", "claim": "of non-spam community bans in January to June 2025 happened because the communities were unmoderated", "subject": "Reddit", "topic": "Communities and moderation", "source": "Reddit, r/RedditSafety", "sourceDate": "9 Oct 2025", "sourceUrl": "https://www.reddit.com/r/RedditSafety/", "pageUrl": "https://shrutikaushik.com/stats/reddit-community-statistics#96-5-of-non-spam-community-bans-in-january-to-june-2025-happ" }, { "figure": "23 million", "claim": "spam views are blocked daily before reaching a user, Reddit said in Q2 2026", "subject": "Reddit", "topic": "Communities and moderation", "source": "Reddit Q2 2026 shareholder letter, SEC", "sourceDate": "30 Jul 2026", "sourceUrl": "https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/exhibit992q226.htm", "pageUrl": "https://shrutikaushik.com/stats/reddit-community-statistics#23-million-spam-views-are-blocked-daily-before-reaching-a-us" }, { "figure": "23%", "claim": "of 1,202 US business decision-makers had used Reddit to research purchases, and 32% of software buyers had, in a survey fielded from December 2025 to January 2026", "subject": "Reddit", "topic": "B2B and brand usage", "source": "SurveyMonkey", "sourceDate": "10 Mar 2026", "sourceUrl": "https://www.surveymonkey.com/newsroom/surveymonkey-and-reddit-the-hidden-b2b-journey-2026/", "pageUrl": "https://shrutikaushik.com/stats/reddit-b2b-marketing-statistics#23-of-1-202-us-business-decision-makers-had-used-reddit-to-r" }, { "figure": "77%", "claim": "of those Reddit users went there for reviews and testimonials, 45% for pricing and 42% for capabilities", "subject": "Reddit", "topic": "B2B and brand usage", "source": "SurveyMonkey", "sourceDate": "10 Mar 2026", "sourceUrl": "https://www.surveymonkey.com/newsroom/surveymonkey-and-reddit-the-hidden-b2b-journey-2026/", "pageUrl": "https://shrutikaushik.com/stats/reddit-b2b-marketing-statistics#77-of-those-reddit-users-went-there-for-reviews-and-testimon" }, { "figure": "83%", "claim": "of the decision-makers researched on their own before speaking to sales, and 73% trusted peer insights more than vendor websites", "subject": "Reddit", "topic": "B2B and brand usage", "source": "SurveyMonkey", "sourceDate": "10 Mar 2026", "sourceUrl": "https://www.surveymonkey.com/newsroom/surveymonkey-and-reddit-the-hidden-b2b-journey-2026/", "pageUrl": "https://shrutikaushik.com/stats/reddit-b2b-marketing-statistics#83-of-the-decision-makers-researched-on-their-own-before-spe" }, { "figure": "50%", "claim": "of US shoppers verify AI product recommendations on Reddit, in a Reddit survey run by Attest in May 2026 among 13,956 US and 6,485 UK adults", "subject": "Reddit", "topic": "B2B and brand usage", "source": "PPC Land", "sourceDate": "22 Jun 2026", "sourceUrl": "https://ppc.land/half-of-us-shoppers-fact-check-ai-on-reddit-before-buying-survey-finds/", "pageUrl": "https://shrutikaushik.com/stats/reddit-b2b-marketing-statistics#50-of-us-shoppers-verify-ai-product-recommendations-on-reddi" }, { "figure": "60%", "claim": "of US respondents in that survey trust Reddit to verify AI recommendations, against 53% who trust family or friends", "subject": "Reddit", "topic": "B2B and brand usage", "source": "PPC Land", "sourceDate": "22 Jun 2026", "sourceUrl": "https://ppc.land/half-of-us-shoppers-fact-check-ai-on-reddit-before-buying-survey-finds/", "pageUrl": "https://shrutikaushik.com/stats/reddit-b2b-marketing-statistics#60-of-us-respondents-in-that-survey-trust-reddit-to-verify-a" }, { "figure": "58%", "claim": "of Redditors said a brand replying directly to a customer question in a thread raised their trust, in Reddit and WPP surveys of more than 13,000 users", "subject": "Reddit", "topic": "B2B and brand usage", "source": "Marketing Dive", "sourceDate": "18 Jun 2026", "sourceUrl": "https://www.marketingdive.com/news/sociable-reddit-study-highlights-user-purchase-behavior/823273/", "pageUrl": "https://shrutikaushik.com/stats/reddit-b2b-marketing-statistics#58-of-redditors-said-a-brand-replying-directly-to-a-customer" } ] }