--- title: "AI content governance and claim-check lead | Shruti Kaushik" description: "Shruti Kaushik sets up AI content governance for B2B marketing teams on contract: a source of truth, claim-checking against sources, review rules." url: https://shrutikaushik.com/services/ai-content-governance author: Shruti Kaushik generated: 2026-11-14 --- [Emerging AI roles](https://shrutikaushik.com/services/emerging-ai-roles)/Remote contract, AI content review # An AI content governance lead who checks every claim before it ships Shruti Kaushik is a remote, contract AI content governance lead who makes sure AI-drafted posts, pages and outreach say only what a B2B company can prove. She built claim-checking into Klype, her own platform, where every draft is reviewed against the company’s written facts before anyone approves it. [Book a 30-minute call](https://calendly.com/shruti-wisemango/30min)Send a brief ## What is AI content governance for a B2B marketing team? AI content governance is the set of sources, review rules and approvals that decide what AI-drafted posts, pages and outreach may claim, and how each claim traces to evidence. Shruti Kaushik sets it up on contract, using the claim-check pattern she built into Klype, where drafts are checked against written company facts. ### Key facts - Article 50 of the EU AI Act sets transparency obligations for providers and deployers of AI systems that generate content. ([EU AI Act, Article 50](https://artificialintelligenceact.eu/article/50/), in force 2024) - Klype checks every draft against a company’s written facts before approval. ([Klype](https://klype.ai), Nov 2026) - She was named one of Forbes Game-Changing Leaders in 2025. ([About page](https://shrutikaushik.com/about), 2025) ## What an AI content governance lead does Once a marketing team uses AI to draft, volume stops being the bottleneck and accuracy becomes the risk. A model will happily write a statistic that does not exist, a customer you never had, or a capability the product lacks, in a confident voice. At ten posts a month a careful editor catches it. At two hundred pieces across LinkedIn, the blog, programmatic pages and outbound, nobody does without a system. Regulators have noticed. The US Federal Trade Commission’s Operation AI Comply in September 2024 targeted deceptive AI claims, and the EU AI Act’s Article 50 sets transparency duties for AI-generated and manipulated content. Large companies now post dedicated roles: Google listed a Content and AI Compliance Specialist at $131,000 to $192,000 base to design a compliance and risk programme with measurable KPIs. For a B2B growth-stage company the job is narrower and more practical. These are its parts. - ### One source of truth Write down the facts the company may state: product capabilities, numbers with their sources, named customers with permission, pricing rules and forbidden claims. Every model and every writer draws from it. - ### Claim-check pass Every AI draft is scanned for factual claims, each claim is matched to a source or flagged, and anything unsourced is cut or rewritten before review. - ### Review rules and roles Who approves what, at which risk level. A LinkedIn post, a comparison page naming a competitor, and a regulated-industry case study need different reviewers. - ### Voice and pattern checks Readers flag template patterns as AI-written and stop trusting them. Drafts are checked against the house voice and a list of known AI tells before they go out. - ### Disclosure and records Decide where AI assistance is disclosed, label synthetic media, and keep an audit trail of draft, sources, reviewer and approval for every published piece. - ### Training and drift Short training for the team, a monthly sample audit of published content, and updates to the source of truth as the product and market change. ## Who is hiring for it, and what postings pay Dedicated AI content compliance titles are still rare outside large companies, so the evidence is a mix of named postings and the rules that drive them. - $131k to $192kposted base for Google’s Content and AI Compliance Specialist role in Washington, DC. [Google posting, via Marketing Monk](https://www.marketingmonk.so/jobboard/jobs/content-and-ai-compliance-specialist-rci-at-google-12objv) - Art. 50of the EU AI Act sets transparency obligations for providers and deployers of AI systems that generate or manipulate content. [EU AI Act, Article 50](https://artificialintelligenceact.eu/article/50/) - 5 casesannounced together by the FTC under Operation AI Comply, targeting deceptive AI claims and schemes. [FTC press release, 25 Sep 2024](https://www.ftc.gov/news-events/news/press-releases/2024/09/ftc-announces-crackdown-deceptive-ai-claims-schemes) - 56%of sales reps report AI-related mistakes, and 35% fully trust their data, per a vendor survey. [AiSDR industry report 2026 (vendor data)](https://aisdr.com/ai-sdr-industry-report/) Figures are employer-posted ranges or published analyses, quoted as each source states them and checked on 9 November 2026. Full comparison in [the 2026 AI GTM roles and pay study](https://shrutikaushik.com/writing/ai-gtm-roles-hiring-2026-pay). ## What I have already built Claim-checking is built into the product I own, and I apply the same rules to my own sites, where every article ends with a method and sources. - ### Klype, a B2B SaaS I built Klype is a B2B marketing intelligence platform on NestJS and Next.js. It holds a company’s facts, buyer, positioning and voice, and every draft is checked against them. [klype.ai](https://klype.ai) - ### Two Claude connectors AI Recommends Checker (which companies AI engines name in a category) and LinkedIn Post Checker (template patterns readers flag as AI-written), both callable from inside Claude. [Open the checker](https://shrutikaushik.com/tools/ai-recommends-checker) - ### 3,600+ LinkedIn posts Written for SaaS and AI founders since 2015, for clients including Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox. [Case studies](https://shrutikaushik.com/case-studies) - ### pSEO and AEO across three sites Programmatic pages, schema, llms.txt and Wikidata entities across shrutikaushik.com, klype.ai and wisemango.io. One inbound inquiry has already arrived via ChatGPT. [Read the case study](https://shrutikaushik.com/writing/ai-visibility-case-study-shruti-kaushik) - ### Klype MCP server, listed in four directories A remote MCP server with OAuth 2.1 sign-in, listed on the official MCP Registry, Glama, Smithery and mcpservers.org. [klype.ai/mcp](https://klype.ai/mcp/) - ### Free AI visibility tools An AI answer audit that turns buyer questions into scored prompts for five engines, and a LinkedIn founder profile grader at wisemango.io/linkedin-profile-grader. [Run the audit](https://shrutikaushik.com/tools/ai-answer-audit) Client work since 2015 includes Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox. Named one of Forbes Game-Changing Leaders in 2025, with bylines in The Times of India, Business Insider and YourStory. [Case studies](https://shrutikaushik.com/case-studies). ## Engagement shape For B2B marketing teams that already publish AI-assisted content at volume and want accuracy and disclosure handled before it becomes a problem. Week 1 to 2Inventory where AI drafts today, sample recent published pieces for unsourced claims, and write the first version of the source of truth. Week 3 to 4Install the claim-check and review workflow in the tools you use, with risk levels and named approvers, and train the team. Every monthAudit a sample of published content, report what was caught and fixed, and update the rules. How we workRemote and contract, alongside your marketing lead and, where needed, your legal counsel. Not a fitLegal advice: I work with your counsel, not instead of them. Regulated medical or financial claims review that requires a licensed reviewer. ## Questions Anything else, ask on the call or [write to me](https://shrutikaushik.com/contact). What is AI content governance?The rules, sources and review steps that decide what AI-drafted content may say, who approves it, how AI use is disclosed, and how each published piece can be traced back to its sources. Is this a legal service?No. It is an operating system for marketing content. Where a claim has legal risk, the workflow routes it to your counsel. Do you need us to use Klype?No. Klype is where I built the pattern. The same source of truth and claim-check pass can run in your current tools. Does the EU AI Act apply to our marketing?Article 50 sets transparency duties for AI-generated content, and how it applies depends on your role and use. Treat it as a question for counsel; the governance workflow gives them the records they need. Who is Shruti Kaushik?A B2B founder-led GTM operator, founder of Klype AI, author with bylines in The Times of India, Business Insider and YourStory, and a Forbes Game-Changing Leaders 2025 honoree. Is it remote and contract?Yes, remote and contract. Scope and terms are agreed on a call. ## Send a brief Tell me the company, the role you were about to hire for, and what has to ship first. I reply within two working days. ## Related roles [Forward-deployed GTM engineer](https://shrutikaushik.com/services/forward-deployed-gtm-engineer) · [AEO / GEO engineer](https://shrutikaushik.com/services/aeo-geo-engineer) · [AI SDR builder](https://shrutikaushik.com/services/ai-sdr-builder) · [MCP and Claude / ChatGPT connector builder](https://shrutikaushik.com/services/mcp-connector-builder) · [Fractional Head of AI GTM](https://shrutikaushik.com/services/fractional-head-of-ai-gtm) · [Compare all emerging AI roles](https://shrutikaushik.com/services/emerging-ai-roles)