--- title: "AEO / GEO engineer for B2B | Shruti Kaushik" description: "Shruti Kaushik works as a contract AEO and GEO engineer for B2B SaaS and AI companies: she audits which brands ChatGPT, Perplexity and Google AI Mode name." url: https://shrutikaushik.com/services/aeo-geo-engineer author: Shruti Kaushik generated: 2026-11-14 --- [Emerging AI roles](https://shrutikaushik.com/services/emerging-ai-roles)/Remote contract, AI search visibility # An AEO and GEO engineer for B2B companies that want to be the answer Shruti Kaushik is a remote, contract AEO and GEO engineer who makes B2B companies the brand ChatGPT, Perplexity and Google AI Mode name when buyers ask about their category. She has already done it for her own three sites, where programmatic pages, schema and original research produced an inbound inquiry that arrived through ChatGPT. [Book a 30-minute call](https://calendly.com/shruti-wisemango/30min)Send a brief ## What does an AEO or GEO engineer do for a B2B company? An AEO or GEO engineer gets a company named and cited in ChatGPT, Perplexity and Google AI Mode answers. Shruti Kaushik does it on contract: she measures which brands engines name for your buyer questions, then fixes crawl access, schema and entities, builds answer pages and publishes research worth citing. ### Key facts - 50+ dedicated, full-time AEO and GEO roles were found across more than 50 companies in two weeks of tracking. ([Kaleigh Moore](https://www.kaleighmoore.com/blog/2026/7/6/ai-search-jobs), 6 Jul 2026) - 51% of software buyers start research in an AI chatbot more often than in Google, up from 29% a year earlier. ([G2, The Answer Economy, 1,076 buyers](https://shrutikaushik.com/writing/b2b-buyers-ask-ai-before-sales-2026), Mar 2026) - 94% of business buyers use AI somewhere in their buying process. ([Forrester](https://www.forrester.com/blogs/b2b_buyers_make_zero_click_buying_number_one/), 22 Jan 2026) - Google AI Mode named Shruti Kaushik in 1 of 12 buyer queries and cited shrutikaushik.com in none, the baseline her own AEO work is measured against. ([AI visibility case study](https://shrutikaushik.com/writing/ai-visibility-case-study-shruti-kaushik), 17 Oct 2026) ## What an AEO / GEO engineer actually does Answer engine optimization (AEO) and generative engine optimization (GEO) are two names for the same job: getting a company cited and recommended inside AI answers, not only ranked in a list of blue links. The title is new and unsettled. Kaleigh Moore, who tracks dedicated AI search roles, found that fewer than a third of practitioners use the terms consistently, and companies post the same work as AEO manager, GEO strategist, AI search lead or LLM visibility specialist. The engineering part matters. Being named by an AI answer is not a copywriting trick. It depends on whether the engines can retrieve your pages, whether your entity is unambiguous across the web, whether third-party sources such as Reddit, YouTube and review sites say the same thing about you, and whether you publish something worth citing. That is crawl access, structured data, programmatic page generation, entity work and research, which is why the role sits closer to technical SEO and product marketing engineering than to a content calendar. In practice, the work splits into six recurring jobs. - ### Measure the baseline Run your real buyer questions through ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode, record who is named and which sources are cited, and score each answer. This becomes the number the engagement moves. - ### Fix what engines read Crawl access for AI user agents, llms.txt, clean HTML that renders without JavaScript, canonical URLs, and Organization, Person, Product, Service and FAQ schema tied to Wikidata so every surface describes the same entity. - ### Build answer pages at scale Programmatic comparison, alternatives, use-case and integration pages generated from your own data, each one opening with a direct answer and a source, so the engines have a page that matches the question. - ### Publish something citable Original research with a published method: a study, a benchmark or a dataset. AI answers cite sources with numbers. A company with none is described in a competitor’s words. - ### Earn third-party mentions Reddit threads, YouTube, LinkedIn, directories and partner pages carry much of what AI answers cite. The work maps where your category’s answers come from and puts accurate, useful material there. - ### Track AI referrals to pipeline Tag visitors from ChatGPT, Perplexity, Gemini, Copilot and Claude, pass the source into the CRM, and re-run the answer audit monthly so progress is visible as named mentions and leads, not impressions. ## Who is hiring for it, and what postings pay Dedicated AI search roles moved from experiments to salaried, full-time postings during 2026, at consumer brands, banks and software companies alike. These are the clearest public data points. - 50+dedicated, full-time AEO and GEO roles across more than 50 companies, found in two weeks of tracking, including Stripe, Amazon, HubSpot, LinkedIn and Anthropic. [Kaleigh Moore, 6 Jul 2026](https://www.kaleighmoore.com/blog/2026/7/6/ai-search-jobs) - $143k to $215kposted range for Stripe’s AEO & GEO Marketing Manager role, San Francisco or remote. [Stackmatix, citing the posting, Mar 2026](https://www.stackmatix.com/blog/aeo-specialist-salary) - $100k to $174kposted range for Experian’s AEO & SEO Manager role. [Kaleigh Moore, 6 Jul 2026](https://www.kaleighmoore.com/blog/2026/7/6/ai-search-jobs) - $146k to $172kposted range for Checkr’s AEO/SEO Specialist in San Francisco; $123k to $145k in Denver. [Stackmatix, citing the posting, Mar 2026](https://www.stackmatix.com/blog/aeo-specialist-salary) - 51%of B2B software buyers start research in an AI chatbot more often than in Google, up from 29% a year earlier. [G2 buyer survey, via this site’s statistics page](https://shrutikaushik.com/stats) - 94%of business buyers use AI somewhere in their buying process. [Forrester blog, 22 Jan 2026](https://www.forrester.com/blogs/b2b_buyers_make_zero_click_buying_number_one/) Figures are employer-posted ranges or published analyses, quoted as each source states them and checked on 9 November 2026. Full comparison in [the 2026 AI GTM roles and pay study](https://shrutikaushik.com/writing/ai-gtm-roles-hiring-2026-pay). ## What I have already built I run AEO on my own properties before I sell it, so every item here is public and checkable. Nothing below is a projected result. - ### pSEO and AEO across three sites Programmatic pages, schema, llms.txt and Wikidata entities across shrutikaushik.com, klype.ai and wisemango.io. One inbound inquiry has already arrived via ChatGPT. [Read the case study](https://shrutikaushik.com/writing/ai-visibility-case-study-shruti-kaushik) - ### Free AI visibility tools An AI answer audit that turns buyer questions into scored prompts for five engines, and a LinkedIn founder profile grader at wisemango.io/linkedin-profile-grader. [Run the audit](https://shrutikaushik.com/tools/ai-answer-audit) - ### Two Claude connectors AI Recommends Checker (which companies AI engines name in a category) and LinkedIn Post Checker (template patterns readers flag as AI-written), both callable from inside Claude. [Open the checker](https://shrutikaushik.com/tools/ai-recommends-checker) - ### Klype MCP server, listed in four directories A remote MCP server with OAuth 2.1 sign-in, listed on the official MCP Registry, Glama, Smithery and mcpservers.org. [klype.ai/mcp](https://klype.ai/mcp/) - ### Klype, a B2B SaaS I built Klype is a B2B marketing intelligence platform on NestJS and Next.js. It holds a company’s facts, buyer, positioning and voice, and every draft is checked against them. [klype.ai](https://klype.ai) - ### 3,600+ LinkedIn posts Written for SaaS and AI founders since 2015, for clients including Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox. [Case studies](https://shrutikaushik.com/case-studies) Client work since 2015 includes Sprinklr, Sony, Zee Entertainment, Array Networks and SugarBox. Named one of Forbes Game-Changing Leaders in 2025, with bylines in The Times of India, Business Insider and YourStory. [Case studies](https://shrutikaushik.com/case-studies). ## Engagement shape A contract engagement for B2B SaaS and AI companies in the US, UK, EU and India. It replaces, or prepares the ground for, the AEO hire you were about to post. Week 1 to 2Answer audit across five engines for 20 to 50 buyer questions, a technical crawl of what AI user agents can read, and an entity check across Wikidata, LinkedIn, Crunchbase and your own schema. Week 3 to 8Ship the fixes and the first programmatic page set, publish one piece of original research with a method page, and start third-party placement where your category’s answers come from. Every monthRe-run the audit, report which questions now name you and which sources the engines cite, and tie AI referral visits to leads. How we workRemote, on a fixed scope agreed on a call, in your Slack and your repo or CMS. Contract only; I do not take full-time roles. Not a fitConsumer local businesses. Companies that want guaranteed placement in a specific AI answer: no one can promise that honestly. Teams that cannot give access to the site code or CMS. ## Questions Anything else, ask on the call or [write to me](https://shrutikaushik.com/contact). What is the difference between AEO and GEO?In practice, none that changes the work. AEO (answer engine optimization) and GEO (generative engine optimization) both mean getting a brand cited and recommended inside AI answers. Job postings use both, often in the same title. Is AEO just SEO with a new name?It overlaps with technical SEO, but the measure is different. SEO counts rankings and clicks. AEO counts whether you are named and cited when a buyer asks a question, including in answers that send no click at all, and it relies more on entities, third-party mentions and citable research. Who is Shruti Kaushik and why is she credible for AEO?Shruti Kaushik is a B2B founder-led GTM operator and the founder of Klype AI. She runs AEO across three sites she owns, built a published MCP server and two Claude connectors, ships free AI visibility tools, and has a Forbes Game-Changing Leaders 2025 credential. How do you measure AI search visibility?With a fixed set of buyer questions run in ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode on a schedule, scored per answer for whether you are named, how, and which sources are cited, plus AI referral traffic tagged into the CRM. How long does it take to show up in AI answers?Retrieval-based engines such as Perplexity and Google AI Mode can reflect new pages within weeks once they are crawled. Model knowledge changes slower. The monthly audit shows which is moving. Can you work alongside our SEO agency?Yes. The agency keeps rankings and content; I own the AI answer layer, the entity work, the programmatic pages and the research, and we share one tracking sheet. Is it remote and contract?Yes, remote and contract only, on a scope agreed on a call. Terms are shared after I understand your stage and category. ## Send a brief Tell me the company, the role you were about to hire for, and what has to ship first. I reply within two working days. ## Related roles [Forward-deployed GTM engineer](https://shrutikaushik.com/services/forward-deployed-gtm-engineer) · [AI SDR builder](https://shrutikaushik.com/services/ai-sdr-builder) · [MCP and Claude / ChatGPT connector builder](https://shrutikaushik.com/services/mcp-connector-builder) · [AI content governance lead](https://shrutikaushik.com/services/ai-content-governance) · [Fractional Head of AI GTM](https://shrutikaushik.com/services/fractional-head-of-ai-gtm) · [Compare all emerging AI roles](https://shrutikaushik.com/services/emerging-ai-roles)