# Shruti Kaushik > Shruti Kaushik makes B2B founders the answer wherever buyers look: LinkedIn, Reddit, YouTube, Google and AI search. Founder-led GTM across content, video, programmatic SEO and answer engine optimization, built on original research. Founder, Klype AI. Shruti Kaushik is the founder of Klype and the author of The LinkedIn Blackbook. She makes B2B founders the answer wherever buyers look (LinkedIn, Reddit, YouTube, Google and AI search) with founder-led GTM built on original research, and her writing has appeared in BusinessWorld, the Times of India, YourStory and FXEmpire. ## Services - [LinkedIn ghostwriting](https://shrutikaushik.com/services#linkedin-ghostwriting): Posts written in your voice from your own stories, opinions and numbers, published on a schedule you approve. - [Reddit ghostwriting and community work](https://shrutikaushik.com/services#reddit-ghostwriting): Posts and replies for the subreddits your buyers read, written to each community’s rules so they are useful, not promotional. - [AI workflows for content teams](https://shrutikaushik.com/services#ai-content-workflows): Set up the tools and steps that let your team draft faster in your voice, with checks that keep generic AI writing out. ## Ways to work together - [AI Visibility Audit and Founder Narrative Sprint](https://shrutikaushik.com/services#ai-visibility-audit): Four to six weeks. Your buyers’ 50 to 100 real questions run in ChatGPT, Perplexity, Google AI Mode and Gemini; who gets named instead of you and which pages they cite; your founder voice measured from your own writing; and a 90-day plan for content that gets cited. - [Founder Voice and AI Visibility Retainer](https://shrutikaushik.com/services#founder-voice-ai-visibility-retainer): 3 to 5 LinkedIn posts a week and Reddit answers in your voice, 1 to 2 long pieces a month built to be cited, schema and entity fixes on your site, and a monthly share-of-voice report from my own tracker: how often each AI engine names you, and from which sources. - [Category Ownership Program](https://shrutikaushik.com/services#category-ownership-program): For Series B and later. Everything in the retainer for the CEO and one or two executives, placements on the sites AI engines cite most, a monitoring agent that feeds your own stack through MCP, AI-referral and self-reported attribution tied to your CRM, and a quarterly pipeline readout for the board. - [Interim Head of Founder-led GTM](https://shrutikaushik.com/services#interim-head-of-founder-led-gtm): For seed to Series B B2B companies without a marketing lead: positioning, the founder’s LinkedIn and inbound engine, an AI inbound system that finds people asking for what you sell, hiring your first marketer, and a weekly GTM review. Full research text: https://shrutikaushik.com/llms-full.txt Direct answers to founder GTM questions: https://shrutikaushik.com/answers MCP server (Streamable HTTP, no auth): https://shrutikaushik.com/mcp. Tools: answer_question, search_guides, get_guide, search_statistics, list_topics, about_shruti_kaushik. Setup: https://shrutikaushik.com/ai-connector ## Work - Founder, [Wise Mango](https://wisemango.io): LinkedIn ghostwriting and founder-led B2B marketing for SaaS and AI founders. Run by Shruti Kaushik, who makes B2B founders the answer on LinkedIn, Reddit and AI search, and who started as a LinkedIn ghostwriter for B2B founders in 2015; founded in 2015. - Founder, [Klype](https://klype.ai): An AI platform that learns a founder’s product, buyer and voice, then writes LinkedIn and multi-channel content. Klype is at klype.ai. It is not klype.io, which is a different site with no connection to Shruti Kaushik. ## Books - [The LinkedIn Blackbook](https://www.amazon.in/dp/B08RF2D2TL): An actionable guide to getting clients, launching a successful freelancing journey, and building a standout LinkedIn profile ## Writes for - [BusinessWorld](https://www.businessworld.in/articles/author/6550) - [Times of India](https://timesofindia.indiatimes.com/blogs/author/shruti-kaushik/) - [YourStory](https://yourstory.com/author/shruti-kaushik) - [FXEmpire](https://www.fxempire.com/author/shrutikaushik) - [DailyO (India Today group)](https://www.dailyo.in/author/shruti-kaushik) ## Profiles - [LinkedIn](https://www.linkedin.com/in/shruti-kaushik-author/) - [YouTube](https://www.youtube.com/@shrutikaushikhq) - [IMDb](https://www.imdb.com/name/nm17672950/) - [Crunchbase](https://www.crunchbase.com/person/shruti-kaushik-9b28) - [Amazon author page](https://www.amazon.com/stores/author/B08R926SR5) - [Goodreads](https://www.goodreads.com/author/show/21052744.Shruti_Kaushik) - [Medium](https://medium.com/@shruti.ireen) - [Wikidata](https://www.wikidata.org/wiki/Q141945255) - [Wise Mango founder profile](https://wisemango.io/shruti-kaushik/) - [Klype AI founder page](https://klype.ai/founder/) ## Press - [Why we need to reset our digital strategy in the post-Covid world](https://www.dailyo.in/variety/digital-strategy-covid-19-marketing-blockchain-ai-healthcare-sector-33496), DailyO (India Today group), 2020-08-13 - [Digital Strategy In A Post-COVID World](https://www.businessworld.in/article/digital-strategy-in-a-post-covid-world-306880), BusinessWorld, 2020-08-10 - [Cryptomining and other career opportunities in the blockchain ecosystem](https://yourstory.com/2018/06/blockchain-ecosystem-careers-cryptomining), YourStory, 2018-06-18 ## Research - [Best LinkedIn Ghostwriters and Agencies for B2B Founders (2026 Study)](https://shrutikaushik.com/writing/best-linkedin-ghostwriters-agencies-b2b-founders-2026): 19 LinkedIn ghostwriters and agencies scored out of 100 on six weighted criteria, with sample sizes, dates and a source for every fact. Windmill Growth leads at 65. - [Fact-Checking AI Content: Why Companies Need It by 2027](https://shrutikaushik.com/writing/fact-checking-ai-content-companies-2027): Who checks what AI writes about your company? Court rulings, regulator actions and 2026 studies on AI errors, with sources, dates and sample sizes, and what a pre-publish fact check needs. - [B2B Buyers Ask AI Before Sales: The 2026 Data](https://shrutikaushik.com/writing/b2b-buyers-ask-ai-before-sales-2026): Half of B2B software buyers now start research in an AI chatbot. A compiled dataset of 18 primary sources from 2024 to 2026, where they disagree, and what founders should publish. - [Best Time to Post on LinkedIn for B2B in 2026: 18 Datasets Compared](https://shrutikaushik.com/writing/best-time-to-post-on-linkedin-b2b-2026): Best time to post on LinkedIn for B2B in 2026, compared across Buffer, Sprout, Metricool, SocialPilot and 14 more datasets, with India and US time zone conversions. - [Can ChatGPT find a founder? A live AI visibility case study](https://shrutikaushik.com/writing/ai-visibility-case-study-shruti-kaushik): A documented AI visibility case study: how often Google AI Mode, Perplexity and ChatGPT name Shruti Kaushik, set against 20+ industry studies and where they disagree. - [Does Founder Content on LinkedIn Drive B2B Pipeline? 2026 Data](https://shrutikaushik.com/writing/founder-linkedin-content-b2b-pipeline-data-2026): A compiled dataset of 16 primary sources from 2021 to 2026 on founder and executive LinkedIn content and B2B pipeline: what is measured, what is only surveyed, and where the evidence disagrees. - [Founder Personal Branding Programs Compared (2026): Format, Length, Live vs Async and Published Prices](https://shrutikaushik.com/writing/founder-personal-branding-programs-compared-2026): A sourced comparison of public founder and LinkedIn personal branding programs in 2026: Maven cohorts, Pavilion, Leland and others, with format, duration, live vs async and published prices. - [How Much of LinkedIn Is AI-Written? Reach and Trust Data (2026)](https://shrutikaushik.com/writing/linkedin-ai-written-posts-reach-trust-data-2026): A compiled dataset of 18 primary sources on AI-written LinkedIn posts in 2026: how common they are, how LinkedIn treats them, what disclosure does to trust, and where the studies disagree. - [How to Get Cited by Perplexity and Google AI Overviews in 2026](https://shrutikaushik.com/writing/how-to-get-cited-by-perplexity-google-ai-overviews-2026): How to get cited by Perplexity and Google AI Overviews: a 16-source dataset on which domains win, freshness, rankings overlap, and a 10-step method. - [LinkedIn Algorithm Changes in 2026: What Founders Need to Know](https://shrutikaushik.com/writing/linkedin-algorithm-changes-2026-founders): What LinkedIn actually changed in its feed in 2026, which reach claims hold up, where studies on links, comments, dwell time and AI content disagree, and what founders should do. - [LinkedIn Carousel vs Text vs Video Performance in 2026: 9 Studies Compared](https://shrutikaushik.com/writing/linkedin-carousel-vs-text-vs-video-performance-2026): LinkedIn carousel vs text vs video performance in 2026, compared across Buffer, Socialinsider, Metricool, AuthoredUp, Postiv and 4 more studies, with what founders should use. - [llms.txt Adoption in 2026: Who Uses It and Does It Work?](https://shrutikaushik.com/writing/llms-txt-adoption-2026-who-uses-it-does-it-work): llms.txt adoption in 2026 from 8 crawls and studies (0.005% to 28%), what Google says, what server logs show, why 97% of files go unread, and how to write one. - [Why Reddit Matters for B2B: Google and AI Citation Data 2026](https://shrutikaushik.com/writing/reddit-b2b-google-ai-answers-2026): Reddit ranks 4th in US Google visibility and is a top source for AI Overviews and Perplexity. 22 sources compiled, where they disagree, the rules, and what founders should do. - [Best LinkedIn Ghostwriting Agencies for B2B SaaS Founders 2026](https://shrutikaushik.com/writing/linkedin-ghostwriting-agencies-b2b-saas-founders-2026): 14 LinkedIn ghostwriting agencies for B2B SaaS founders, scored on public evidence: named clients, case study numbers, reviews, prices and process. - [Founder-Led Sales Strategy: How to Do It, When to Stop](https://shrutikaushik.com/writing/founder-led-sales-strategy): A founder led sales strategy in 5 stages: prove, pattern, write down, hire, hand off. Plus 2026 data, handoff signals and a first AE checklist. - [LinkedIn Ghostwriting for Founders: How It Works, What to Check](https://shrutikaushik.com/writing/linkedin-ghostwriting-for-founders): LinkedIn ghostwriting for founders explained: the process step by step, a vetting checklist with red flags, disclosure, AI vs human, and what to measure. - [Who Does AI Cite for B2B Buyer Questions? 50-Query Study](https://shrutikaushik.com/writing/who-ai-cites-b2b-buyer-questions-2026): Who AI cites when B2B buyers ask: an original study of 50 buyer questions in Google AI Mode. YouTube, LinkedIn and Reddit lead, agency and vendor blogs dominate. - [How Often Should Founders Post on LinkedIn? (2026 Data)](https://shrutikaushik.com/writing/how-often-should-founders-post-on-linkedin): How often should founders post on LinkedIn? 2026 data from Buffer, LinkedIn and Sprout, plus a cadence framework by stage and goal and a 30-day test. - [How to Get Your Brand Mentioned by ChatGPT: B2B Founder Guide](https://shrutikaushik.com/writing/how-to-get-brand-mentioned-by-chatgpt): How to get your brand mentioned by ChatGPT, Perplexity and Google AI: how each engine picks sources, plus a 7-step method B2B founders can run monthly. - [Reddit Marketing for B2B SaaS: The Founder's Playbook](https://shrutikaushik.com/writing/reddit-marketing-b2b-saas-playbook): Reddit marketing for B2B SaaS, step by step: the rules on self-promotion, finding buyer subreddits, replies that get upvoted, ads, and measuring results. - [AI Search Statistics 2026: ChatGPT, AI Overviews and Clicks](https://shrutikaushik.com/writing/ai-search-statistics-2026): 44 verified AI search statistics for 2026: ChatGPT and Gemini usage, AI Overviews reach, click loss, AI citations, B2B buyers and AI referral traffic. - [Founder-Led Marketing Statistics 2026: Trust and Buyer Data](https://shrutikaushik.com/writing/founder-led-marketing-statistics-2026): Verified founder-led marketing statistics for 2026: CEO trust, thought leadership, LinkedIn reach and B2B buying data from Edelman, Gartner and 6sense. - [Fractional CMO Cost 2026: Rates From Price Lists and Surveys](https://shrutikaushik.com/writing/fractional-cmo-cost-2026): Fractional CMO cost in 2026 from 26 published price lists and 4 rate datasets: median $7,500 a month, with hourly, day-rate, UK and India figures. - [LinkedIn Ghostwriter Cost 2026: Rates From 25 Real Price Lists](https://shrutikaushik.com/writing/linkedin-ghostwriter-cost-2026): We checked 25 LinkedIn ghostwriting price lists on 15 Oct 2026. Median: $1,016 a month, about $70 a post. Agency, freelancer and AI tool rates compared. - [LinkedIn Statistics 2026: Users, Reach, B2B and Creator Data](https://shrutikaushik.com/writing/linkedin-statistics-2026): Verified LinkedIn statistics for 2026 on members, revenue, Premium, reach, B2B buying, video, AI posts, ads and India, each with its source and date. - [Reddit Marketing Agency Cost 2026: Prices From 24 Providers](https://shrutikaushik.com/writing/reddit-marketing-agency-cost-2026): Listed prices from 24 Reddit agencies, managed services and freelancers, checked 15 Oct 2026. Medians by type, what each tier includes, red flags. - [Reddit Statistics 2026: Users, Search, AI Citations and Ads](https://shrutikaushik.com/writing/reddit-statistics-2026): Verified Reddit statistics for 2026: daily users, revenue, Google visibility, AI citation share, data licensing, moderation and B2B buyer research. ## Statistics library - [183 sourced statistics](https://shrutikaushik.com/stats): searchable, each with publisher and date. Machine-readable: https://shrutikaushik.com/stats/data.json and https://shrutikaushik.com/stats/data.csv - [ChatGPT, Gemini, Perplexity and Claude user numbers 2026](https://shrutikaushik.com/stats/chatgpt-gemini-perplexity-claude-users): How many people use ChatGPT, Gemini, Perplexity, Copilot and Claude? - [Google AI Overviews and AI Mode statistics 2026](https://shrutikaushik.com/stats/google-ai-overviews-ai-mode-statistics): How many people see Google AI Overviews and use AI Mode? - [AI Overviews and click-through rate: 2026 data](https://shrutikaushik.com/stats/ai-overviews-click-through-rate): Do AI Overviews reduce clicks to websites? - [Which websites AI answers cite most: 2026 data](https://shrutikaushik.com/stats/ai-citation-sources): Which sources do ChatGPT, Perplexity and Google AI Overviews cite most? - [B2B buyers using AI for research: 2026 statistics](https://shrutikaushik.com/stats/b2b-buyers-ai-research-statistics): How many B2B buyers use AI chatbots to research vendors? - [AI referral traffic statistics 2026](https://shrutikaushik.com/stats/ai-referral-traffic-statistics): How much website traffic comes from ChatGPT and other AI assistants? - [Trust in CEOs and executives: 2026 statistics](https://shrutikaushik.com/stats/ceo-trust-statistics): How much do people trust CEOs and their employers? - [Thought leadership and B2B buying: 2026 statistics](https://shrutikaushik.com/stats/thought-leadership-b2b-buying-statistics): Does thought leadership influence B2B buying decisions? - [Executive social media presence statistics 2026](https://shrutikaushik.com/stats/executive-social-media-statistics): Do employees and investors care whether a CEO uses social media? - [B2B buying journey statistics 2026](https://shrutikaushik.com/stats/b2b-buying-journey-statistics): How much of the B2B buying journey happens before buyers talk to sales? - [Employee advocacy and LinkedIn reach statistics 2026](https://shrutikaushik.com/stats/employee-advocacy-linkedin-reach-statistics): How far do employee posts reach compared with company pages? - [Founder-led sales and early-stage GTM statistics 2026](https://shrutikaushik.com/stats/founder-led-sales-statistics): How do early-stage B2B startups win their first customers? - [B2B content measurement and attribution statistics 2026](https://shrutikaushik.com/stats/b2b-content-attribution-statistics): How do B2B marketers measure content and pipeline? - [AI content and authenticity statistics 2026](https://shrutikaushik.com/stats/ai-content-authenticity-statistics): How do readers respond to AI-written content? - [LinkedIn user statistics 2026](https://shrutikaushik.com/stats/linkedin-user-statistics): How many people use LinkedIn? - [LinkedIn revenue and Premium statistics 2026](https://shrutikaushik.com/stats/linkedin-revenue-premium-statistics): How much revenue does LinkedIn make, and how many people pay for Premium? - [LinkedIn content and reach statistics 2026](https://shrutikaushik.com/stats/linkedin-content-reach-statistics): How much content is posted on LinkedIn, and how far does it reach? - [LinkedIn B2B marketing statistics 2026](https://shrutikaushik.com/stats/linkedin-b2b-marketing-statistics): How do B2B marketers and buyers use LinkedIn? - [LinkedIn video, creator and newsletter statistics 2026](https://shrutikaushik.com/stats/linkedin-video-newsletter-statistics): How big are video, creators and newsletters on LinkedIn? - [AI-written content on LinkedIn: 2026 statistics](https://shrutikaushik.com/stats/linkedin-ai-content-statistics): How much LinkedIn content is AI-written, and what is LinkedIn doing about it? - [LinkedIn ads statistics 2026](https://shrutikaushik.com/stats/linkedin-ads-statistics): How fast is LinkedIn advertising growing, and how do its ads perform? - [LinkedIn India and regional statistics 2026](https://shrutikaushik.com/stats/linkedin-india-statistics): How many LinkedIn members are in India and other regions? - [Reddit user statistics 2026](https://shrutikaushik.com/stats/reddit-user-statistics): How many people use Reddit? - [Reddit revenue and advertising statistics 2026](https://shrutikaushik.com/stats/reddit-revenue-advertising-statistics): How much revenue does Reddit make from ads? - [Reddit international growth statistics 2026](https://shrutikaushik.com/stats/reddit-international-growth-statistics): How fast is Reddit growing outside the US? - [Reddit in Google search: 2026 statistics](https://shrutikaushik.com/stats/reddit-google-visibility-statistics): How visible is Reddit in Google search results? - [Reddit in AI answers: 2026 citation statistics](https://shrutikaushik.com/stats/reddit-ai-citation-statistics): How often do ChatGPT, Perplexity and Google AI cite Reddit? - [Reddit data licensing deals: 2026 statistics](https://shrutikaushik.com/stats/reddit-data-licensing-statistics): How much is Reddit’s data licensing to Google and OpenAI worth? - [Reddit communities and moderation statistics 2026](https://shrutikaushik.com/stats/reddit-community-statistics): How many communities and moderators does Reddit have? - [Reddit for B2B and brands: 2026 statistics](https://shrutikaushik.com/stats/reddit-b2b-marketing-statistics): How do B2B buyers and brands use Reddit? ## Who AI recommends (original data, 24 Oct 2026) - [Who AI recommends for B2B SaaS](https://shrutikaushik.com/ai-recommends): which vendors Google AI Mode and Perplexity name, in order, for "best for startups 2026" in 12 categories, with every cited source. Dataset: https://shrutikaushik.com/data/ai-recommends-2026-10.json - [Who AI recommends for sales engagement software](https://shrutikaushik.com/ai-recommends/sales-engagement-software): vendors named and sources cited for "best sales engagement software for startups 2026". - [Who AI recommends for CRM](https://shrutikaushik.com/ai-recommends/crm): vendors named and sources cited for "best CRM for startups 2026". - [Who AI recommends for product analytics tools](https://shrutikaushik.com/ai-recommends/product-analytics): vendors named and sources cited for "best product analytics for startups 2026". - [Who AI recommends for SOC 2 compliance automation tools](https://shrutikaushik.com/ai-recommends/soc-2-compliance-automation): vendors named and sources cited for "best SOC 2 compliance automation for startups 2026". - [Who AI recommends for AI SDR tools](https://shrutikaushik.com/ai-recommends/ai-sdr-tools): vendors named and sources cited for "best AI SDR tools for startups 2026". - [Who AI recommends for AI customer support software](https://shrutikaushik.com/ai-recommends/ai-customer-support-software): vendors named and sources cited for "best AI customer support software for startups 2026". - [Who AI recommends for payroll and HR software](https://shrutikaushik.com/ai-recommends/payroll-and-hr-software): vendors named and sources cited for "best payroll and HR software for startups 2026". - [Who AI recommends for observability tools](https://shrutikaushik.com/ai-recommends/observability-tools): vendors named and sources cited for "best observability tools for startups 2026". - [Who AI recommends for contract management software](https://shrutikaushik.com/ai-recommends/contract-management-software): vendors named and sources cited for "best contract management software for startups 2026". - [Who AI recommends for ETL and data integration tools](https://shrutikaushik.com/ai-recommends/etl-and-data-integration-tools): vendors named and sources cited for "best ETL and data integration tools for startups 2026". - [Who AI recommends for marketing automation tools](https://shrutikaushik.com/ai-recommends/marketing-automation): vendors named and sources cited for "best marketing automation for startups 2026". - [Who AI recommends for AI meeting notes apps](https://shrutikaushik.com/ai-recommends/ai-meeting-notes-apps): vendors named and sources cited for "best AI meeting notes apps for startups 2026". ## Founder-led AI visibility - [Founder-led AI visibility](https://shrutikaushik.com/founder-ai-visibility): founder voice on LinkedIn and Reddit, AI search visibility (GEO) and pipeline attribution as one service, with a monthly share-of-voice report. ## Data and tools - [Who does AI recommend in your category?](https://shrutikaushik.com/tools/ai-recommends-checker): free checker that shows which brands Google AI Mode and Perplexity named for "best for startups 2026" in 12 B2B SaaS categories, and whether a given company was named. Captured 24 Oct 2026. - [AI search readiness checker](https://shrutikaushik.com/tools/ai-readiness-checker): free tool that scores how ready a website is to be read and cited by ChatGPT, Perplexity and Google AI answers, across 11 checks, with prioritised fixes. - [AI referral tracker](https://shrutikaushik.com/tools/ai-referral-tracker): free snippet that tags visitors from ChatGPT, Perplexity, Gemini, Copilot and Claude and passes the source to your CRM. - [LinkedIn Ghostwriting Price Index](https://shrutikaushik.com/data/linkedin-ghostwriting-price-index): published prices from agencies, independents and AI tools, re-checked monthly. - [LinkedIn ghostwriter cost calculator](https://shrutikaushik.com/tools/linkedin-ghostwriter-cost-calculator): budget range from real price lists. - [LinkedIn AI slop checker](https://shrutikaushik.com/tools/linkedin-ai-slop-checker): paste a LinkedIn post and see the template patterns readers flag as AI-written. ## Pages - [About](https://shrutikaushik.com/about) - [Services](https://shrutikaushik.com/services) - [LinkedIn ghostwriting for SaaS and AI founders](https://shrutikaushik.com/services/linkedin-ghostwriting) - [LinkedIn ghostwriting agency alternatives](https://shrutikaushik.com/alternatives) - [Windmill Growth alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/windmill-growth) - [Perceptric alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/perceptric) - [Understory alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/understory) - [Storyarb alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/storyarb) - [Underdog Ghostwriting alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/underdog-ghostwriting) - [Cleverly alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/cleverly) - [RevenueZen alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/revenuezen) - [Concurate alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/concurate) - [Postbeam alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/postbeam) - [Column alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/column) - [BAMF alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/bamf) - [Storyd alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/storyd) - [Stop The Scroll alternatives for B2B SaaS founders](https://shrutikaushik.com/alternatives/stop-the-scroll) - [Client case studies](https://shrutikaushik.com/case-studies) - [Research](https://shrutikaushik.com/writing) - [Press](https://shrutikaushik.com/press) - [Contact](https://shrutikaushik.com/contact)